- Created and executed omni-channel content and campaigns that will drive traffic and sales plan- Acted as key marketing resource for merchant partners to secure the best marketing offers and product- Worked closely with merchants, site merch, CRM and analytics teams to build successful campaigns- Acted as lead execution of assigned promotional events throughout each season- Ensured campaign deliverables and key project deadlines are provided on time and are complete- Collaborated cross-functionally with marketing team to develop compelling and consistent contentthat aligns marketing and business priorities- Contributed and identified marketing opportunities for annual calendar development and partneredwith other marketing units to execute them- Utilized and analyzed marketing effectiveness and sales results to appropriately drive future decisions- Created and completed campaign briefs that inspired and informed

- Developed, maintained and executed omni-channel public relations and marketing strategy- Developed compelling and consistent marketing messaging and content (digital marketing, e-commerce content, email campaigns, social, creative, visual) that align with several brands’ priorities- Created and supervised editorial and social media calendar managing multiple brands accounts- Designed, merchandised and managed several websites applying integrated marketing techniques- Created and implemented budget for paid social media advertisements- Built relationships with stylists, bloggers, influencers and media outlets for sample loans and credits

- Promoted collections and developed brand image - Developed and designed catalogue with photoshoots, editing, and layouts - Created advertising for online website and social media accounts- Managed, planned and developed website and social media accounts (Instagram, Facebook)- Edited photos for media posts, website, direct marketing and current clientele

- Managed, translated and wrote the blog - Edited photos for social media accounts- Managed social media accounts (Instagram, Facebook)- Translated in Spanish for Latin community clientele

- Created trend reports based on fashion knowledge - Collaborated in photoshoots and kept track of merchandise - Assisted with fashion events to promote the magazine

- Merchandised the interior for best presentation - Photographed and edited photos of the collection