Lucia Berges Gracia Email & Phone Number

Luxembourg

Luxembourg

Global Business Analyst for the deployment of SalesForce solution (CRM and Recruitment add-ons) in Luxembourg and Germany :- Driving workshops for business processes and features discussions with management and business stakeholders (User stories, Functional Design Documents … ). - Engaging new countries for rolling out the solution (functional demos, business requirements ...)- Organizing workshops and coordinating with business owners for process definition and modelization. - Capturing the need for new features and enhancements.- Business coordination for Integration/Interface and Data Migration requirements with Business, IT and 3rd parties.- Leading BAT (test plan, tests scripts, defects tracking in HP ALM and follow-up).- Reporting and communication to the Project Steering Committee (Change plan, KPIs monitoring) (Clarity)

Luxembourg

Member of the local Executive Committee.Transformation Program Manager : - Developing local Transformation projects with strong focus on customer, candidate and employee experience (CRM, Candidate app, Client portal …)- Setting up Innovation process from ideation to project portfolio management, capacity planning and change management.- Aligning business and operational requirements to maximize investments.- Creating project documentation from business cases to processes and business requirementsMarketing Manager : - Defining and developing a B2B and B2C Marketing strategy for the 3 local brands: Adecco, Badenoch + Clark and Spring Professional with strong focus on Digital marketing ( SEO/SEA & Web marketing, external and internal communication plan, local events management, social media plan)

Luxembourg

Managing local and international events. Project Manager new website. optimizing navigation to improve the work-flow and increase conversions. SEO Project Manager: optimizing existing content, page titles and descriptions for improving organic traffic.Definition of social media strategy plan.Marketing CRM Key UserBudget setting and control, including measurement and return on investment.Managing daily activities with PR, press and marketing communications agencies.Identifying key marketing opportunities. Making sure that campaigns run to deadline and on budget.

Ile De France - France

Drove Marketing strategy for new products launch: provided senior management with market research and analysis and worked to develop marketing and business plans. Global responsibility for scoping and formulating voice of customer. Created unique selling proposition, business requirements, screen concepts and use cases. Established commercial partnerships with 3rd party company network. - Successfully coordinated product development through different R&D departments in Europe and Asia.- Time effectively established product specifications, market positions and pricing with focus on customer needsConducted market and competitive research based on industry trends and customer needs, contributing to the development of a 10-year strategic plan. Created and delivered marketing collateral. Directed communications and presentations to all stakeholders: C-level executives of global and regional businesses, sales, R&D, support and training:- Program 100% funded and development initiated.

Ile De France, France

Lead Pricing Tool project for EMEA Service Marketing: global coordination of the design, development, user acceptance testing, QA and implementation:- Gathered system requirements from over 60 stakeholders from European countries. Translated business requirements into functional and technical specifications. Managed off-shore development team. Served as EMEA Service Marketing representative for the CRM Project.

Implemented commercialization of PACS and RIS systems (Picture Archiving and Communication Systems and Radiology Information Systems) in the Spanish market. Created communication tools such as training presentations, press releases, direct mail and trade magazine articles. Developed sales actions, product fairs and sales linked actions, resulting in incremental sales. Lead workshops and seminars, increasing company awareness. Coordinated with Global Marketing the Spanish translation of catalogs and webpage content to support product launches.- Customer base growth of 35%Lead after-sales activities for the Radiotherapy Business: developed Education and Training packages, coordinated the Spanish translation of the Radiotherapy Information System. Technical support to customers.

Master Of Science In Physics, General Physics

Digital Marketing Online Program

Tendances Et Spécificités Du Marketing Industriel

Master Of Directive Development

One Year Erasmus Exchange Program