Lucy Salinas Email and Phone Number

Supporting Microsoft Cloud Marketing

As Membership Manager (Customer Success Manager), I build relationships with our members that allow me to understand their social media program's strengths and pain points. My main goal is to make sure that each of our members' activities within the community brings them the most value and helps them win at their jobs.

Board.org the vendor-free, peer-to-peer community for change-agents and leaders at the world’s greatest brands. As a member, you get three important benefits: Information you don’t have, risk reduction, and benchmarking.The Talent Marketing Board at Board.org is for people leading talent marketing for recruiting and employer branding at major corporations.If you're leading TA and EB at a major brand, you belong in this family.

About GasPedal-------------------------------We build vendor-free, peer-to-peer communities for people leading meaningful change at the world’s biggest companies.We surround them with people that have similar jobs, at similar organizations, facing similar challenges. We help them have confidential conversations where they help each other accomplish their worthy mission. When they do, it improves the lives of millions of customers and employees. We love to find these change agents, support them, and help them win.We run SocialMedia.org and Board.org, and we’re creating communities for people leading sustainability, innovation, wellness, and other mission-driven initiatives.What It’s Like to Work Here-------------------------------Working here combines intensity, impact, and lifestyle. Days fly by with intense creation and collaboration where you do amazing work. You see the immediate impact you have on our members and the millions they serve. Then you leave it at the office, knowing you had a great day, and go enjoy your personal life.You’ll like our team. We only work with people we like, people who care, and people devoted to the cause. It’s a nice place to work, with customers who are fun to serve and no office politics. We are dedicated and driven -- and you’ll enjoy spending your days with us.Learn all about our company culture and business model at gaspedal.com. We're quirky, so you should read it carefully before you apply. We’re also super transparent, because we want you to really understand what it’s like to work here.

SocialMedia.org is the vendor-free, peer-to-peer community for social media leaders at the world’s greatest brands. As a member, you get three important benefits: Information you don’t have, risk reduction, and benchmarking.SocialMedia.org’s communities include SocialMedia.org Health, for social media leaders at major hospitals.If you're leading social media at a major brand or hospital, you belong in this family.

SocialMedia.org is the vendor-free, peer-to-peer community for social media leaders at the world’s greatest brands. As a member, you get three important benefits: Information you don’t have, risk reduction, and benchmarking.SocialMedia.org’s communities include SocialMedia.org Health (for social media leaders at major hospitals) and the Talent Marketing Board at Board.org (for people leading talent marketing for recruiting and employer branding at major corporations).If you're leading social media at a major brand or hospital, you belong in this family.

* Developed a year-long marketing strategy with measurable goals and deadlines* Managed a yearly marketing budget which is divided into sponsorships, merchandise, travel, event logistics, and vendors* Led a client sentiment project in which we surveyed 60+ past, prospective, and potential clients to understand prospective client pain points and the decision-making process our partners go through before they sign a contract with us* Communicates with all teams of the company with different pieces of internal communications, including a monthly report (company stats)* Project lead for merchandise/ swag design projects, including handouts, printables and giveaway material for conferences* Plans, executes and manages advertising and analytics through different platforms including Google Analytics, Facebook Ads and Insights, and Twitter Analytics* Optimized social media platforms, including calls-to-action, chatbot automation, video ad performance tracking and live video* Coordinated, marketed and executeed live webinars * Delivered periodic marketing reports * Sought out events and conferences and relays information to the technical team to encourage cross-collaboration between developers and bizdev in event attendance.* Handled strategic industry partnerships/sponsorships, including events and contract management* Strategized trade show appearances, including a yearly national event with a 40x40 ft booth space* Managed the event-seeking process for attendance, speaking, scouting and sponsorships.* Planned, coordinated and executed sponsored after-hours social events during a national conference* Analyzed our previous website using e-business marketing evaluation tools, benchmarking similar sites and identifying recommendations for improvement, resulting in a new, rebranded, fresh look

The Drupal Association is a non-profit that specializes in maintaining Drupal.org while organizing large-scale conventions and facilitating the growth of the project on an international level. In my position I’ve most enjoyed building relationships with organizations across the country, and world.* Maintains and nurtures communication lines between different levels of sponsors and the Drupal Association.* Fulfills year-long partnership agreements between sponsors, including coordinating webcasts, newsletter and ad placement.* Updates sponsor organization pages with up-to-date branding and logos.* Updates sponsor account and opportunity records in Salesforce.* Established important ongoing reports with crucial technical updates.* Improved data-tracking processes to obtain a clear picture of revenue and fulfillment trends.* Implemented a sponsorship fulfillment cycle process.* Created and wrote templates for preset communication with sponsors.

As a PR executive, I increased the relevancy of the organization within the greater Austin media and community in order to uphold its mission of growing girls of courage, confidence and character who make the world a better place. * Established and executed an end-to-end content strategy (content ideation, generation, editing, execution, and publication). * Created and nurtured relationships in order to obtain coverage for our cause.* Created and managed marketing strategies and campaigns for different departments through digital and traditional mediums, such as email campaigns/newsletters, social media, traditional media (radio, TV and print) and word-of-mouth.* Managed all digital communications and generated highly-shareable content * Served the marketing and communications needs for a staff of 80+ and members of the organization (parents, volunteers, girls) within 46 counties in Central Texas.* Managed and collaborated on different production tasks such as branding, graphic materials, PSAs, sensitive topic management, and brand-compliant communications materials.

At Volacci, a Drupal-focused digital marketing startup, I focused specifically in SEO research, content curation and creation for a number of industries.* Improved copywriting skills* Learned SEO, keyword research, website and blog optimization* Learned social media management and engagement, and creation of infographics.* Participated in a marketing automation campaign for a locally-based EHR company (one of the biggest in the country), creating their automated marketing emails and landing page copy.

I started a personal blog about projects, cooking and children's activities in December of 2012. I have successfully gained followers within the Wordpress community, as well as on Facebook. This project is a solely personal endeavor, not for profit, meant to help me become a more regular blogger. It has also served as a great exercise in my writing and creativity.

As a self-employed freelance writer, I contribute valuable words that enrich product descriptions and help my clients portray the most important aspects of their businesses. * Enhances search engine results with SEO and natural keyword integration.* Generates valuable content to increase a client’s authority in a topic.* Ghostwrites essays and op-eds.* Contributes posts to blogs to increase the amount and quality of its content.

Operated as the primary liaison between Motorola’s MotoACTV marketing department and key retailers in Austin area and San Marcos, TX. I closely monitored and reported on supply and demand chains of the new product. This also included competitor analysis on similar sports watch brands. During my time there I:* Developed a line of communication between brands, retailers and consumers in order to improve products.* Created an efficient channel for transferring crucial information about product delivery/displays. * Drove an 85% sales increase in the greater Austin area.

Raveworx.com, the “All Nite Party Site”, is a now-defunct online retailer of novelty items and glow wares for all purposes. From full costumes to bulk multi-color glow sticks, we specialized in providing customers with trendy items for parties, events and even nighttime safety. * Singlehandedly handled the high demand of a novelty product that only two other online shops sold as well. * Completely handled daily orders, which included processing, customer contact, and warehouse communication.* Was the main customer service contact, handling the bulk of daily calls and emails in regards to different order issues. Fielded customer questions, suggestions and complaints.* Kept communication flowing between suppliers and the business.* Served as a liaison between our credit card processing company and customers during chargebacks, fraud claims, price adjustments and refunds. * Oversaw the order manager software (Stone Edge) upkeep and maintenance. * Wrote copy for product descriptions and website content.