Digital AnalystLeaded of the Batch team, responsible for pulling the data out of Coremetrics, later the DB2 database and processing it for Tableau.Participated on Automation Project as a SQL section leader. This process contain automation of several processes starting with data capture, pulling data and transformation to final product using visualization tool. Worked on implementation of the IBM Digital Analytics (Coremetrics) tool and Digital Analytics Warehouse. Supported clients with the transition from Unica NetInsight to IBM Digital Analytics. Developed and continuously improved KPIs and monitor its performances for various parts of the business as well as discuss adjustments to report that allow business decisions done based on data. Communicated performance of the site as well as recommendation on improvements on regular basis with peers as well as leadership. Managed website reporting for cross organization stakeholders, that includes consulting on the conversion, site, and product performanceWeb AnalystProduced web data reports for the different stakeholders. Analyzed and visualized data using Excel and Tableau. Communicated with marketing department about analysis for specific campaigns. Worked with technical team to improve tagging. Web Analyst using the Unica NetInsight toolCreated analytics and data strategies tailored to business reporting needs. Helped with evaluation of site changes to identify if those are driving desired effect (A/B test performance) Web Measurement Analyst. Web Metrics Analyst using the Surfaid Analytics tool. Analyzed and visualized data using Excel and PowerPoint