Lucía Castel Cantalapiedra

Lucía Castel Cantalapiedra Email and Phone Number

Digital Marketing & Creative Branding | Entrepreneur | AI & Innovation Enthusiast @ IBERdesa
Madrid, ES
Lucía Castel Cantalapiedra's Location
Madrid, Community of Madrid, Spain, Spain
About Lucía Castel Cantalapiedra

Graduated from Hult International Business School with a BBA degree (Bachelor in Business Administration) and a Major in Marketing with a focus on International Relations, Corporate Law, Socially Responsible Business, Management Psychology, Digital Marketing and Neuro-Marketing at the London Campus. MIB Graduate with Distinction (Master’s in International Business), exploring the areas of Management, Marketing, Entrepreneurship, Finance, Business Analytics, Innovation and Project Management at Hult Dubai.Hult Social Media Ambassador, representing what it means to be a student at Hult and sharing insights and experiences.CEO and Founder of Triple W, the App that regularises the Influencer Marketing Industry by providing brands with Social Media Collaborations with Content Creators targeting the right customers to boost their sales.Currently, building and scaling EVENHORSE as a Director of Marketing & Communications.My goal for the future is to work in an international environment in the business sector, mainly related to entrepreneurship and marketing. That is where I would like to build a career.

Lucía Castel Cantalapiedra's Current Company Details
IBERdesa

Iberdesa

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Digital Marketing & Creative Branding | Entrepreneur | AI & Innovation Enthusiast
Madrid, ES
Website:
iberdesa.com
Employees:
6
Lucía Castel Cantalapiedra Work Experience Details
  • Iberdesa
    Iberdesa
    Madrid, Es
  • Woppa!
    Chief Marketing Officer
    Woppa! Apr 2023 - Present
    Sevilla, Es
    At Woppa!, we're on a mission to revolutionize the vaping industry with our innovative vending machines. • Shaping our Brand Strategy• Driving B2B Customer Acquisition in the Leisure Industry• Expanding our Market Presence
  • Evenhorse
    Director Of Marketing & Communications
    Evenhorse Jan 2023 - Present
    • Developed comprehensive digital marketing strategies utilizing Google Ads, Meta Ads, and Semrush, boosting traffic and conversions.• Led the design and production of promotional materials (brochures, roll-ups, merchandise), enhancing brand visibility.• Managed PR efforts with media coverage in Onda Capital, Europapress, and Diario ABC, increasing brand recognition.• Organized corporate events and strategic partnerships with tour operators, driving a 25% increase in bookings.
  • Yeguada Torreluna
    Social Media Manager
    Yeguada Torreluna Feb 2013 - Present
    Creative Director and Social Media Manager. Conducted creation and maintenance of company’s presence on social media platforms such as Instagram, WhatsApp and Facebook. • Created must-follow social media feeds and engaged community of up to 26K followers for clients posting content daily including posts and stories.• Increased inbound traffic for clients’ websites by redesigning company website to reflect a more modern and corporate brand image.• Provided quick response to clients through social networks improving customer service.
  • Triple W
    Founder
    Triple W Sep 2020 - Jun 2023
    Influencer's Community at your fingertips.The app that automatises the social media collaboration campaigns.Founded and developed a software that connects Influencers with brands for social media promotion purposes.• Prototyped a website and mobile application that meets the customer needs.• Headed software test group preparation.• Built and trained a competent team from scratch.• Organized “Triple Weekend” a launching event as part of the Marketing Strategy and reached 33M potential users.
  • Joininto
    Marketing Manager
    Joininto Sep 2022 - Jan 2023
    Responsible for developing, implementing and executing strategic Marketing plans for JOININTO while maintaining a consistent and cohesive brand identity with a focus on rapid growth and scaling of our platform, a location-based social app that creates better personal connections and professional networking opportunities.
  • Prime Minister'S Office - Uae
    External Govtech & Fintech Consultant
    Prime Minister'S Office - Uae Apr 2022 - Jul 2022
    Dubai, Dubai, Ae
    • Ideated a solution based on the implementation of a centralized digital marketplace built on the blockchain while enabling the investment and funding of future innovative projects.
  • Hult International Business School
    Career Services Coordinator
    Hult International Business School Dec 2021 - Jun 2022
    Cambridge, Ma, Us
    Student Experience Executive at Hult Career Development and Corporate Relations team.• Research UAE’s employment market, as well as industry-focused mapping (job fairs, networking events, conferences, and industry speakers).• Populate databases with hiring managers and recruiters due to extensive research.• Event planning and operational execution.• Communication & Event Marketing on internal online platforms, social media, and on-campus promotion.• Provide LLF responsibilities during workshops.• Employment Data Tracking: Creative outreach strategies to target outstanding students.• Career development content and delivery methods innovation for resources and tools, such as Vmock and Aspire tutorials.
  • Sierramagna Ecotourism Residential
    Sales And Marketing Associate
    Sierramagna Ecotourism Residential Apr 2021 - Sep 2021
    • Managing Marketing campaigns for Residential Property Sales.• Optimizing revenue and bookings. • Dealing with business verticals such as room occupancy and event space.• Keeping track of leisure facilities.• Managing budgets and customer service.
  • Extravaganza Club
    Brand And Marketing Content Co-Creator
    Extravaganza Club Sep 2020 - Jul 2021
    Managing the social networks of a students' club which offers a big range of events and adventurous travel trips when we are struggling with university courses and life's hectic problems.
  • Iberdesa
    Brand Image Designer
    Iberdesa 2017 - 2018
    Responsible for creating the brand strategy.• Created the brand identity.

Lucía Castel Cantalapiedra Education Details

  • Isdi
    Isdi
    Digital Marketing And Business Transformation
  • Hult International Business School
    Hult International Business School
    International Business
  • Hult Ashridge Executive Education
    Hult Ashridge Executive Education
    General
  • Hult International Business School
    Hult International Business School
    Or Marketing
  • Teamlabs/
    Teamlabs/
    Entrepreneurship/Entrepreneurial Studies
  • Colegio Montaigne Sevilla
    Colegio Montaigne Sevilla
    Social Sciences
  • Centro Universitario Eusa
    Centro Universitario Eusa
    Entrepreneurship/Entrepreneurial Studies
  • Educational Center Los Rosales
    Educational Center Los Rosales
    Secondary Education

Frequently Asked Questions about Lucía Castel Cantalapiedra

What company does Lucía Castel Cantalapiedra work for?

Lucía Castel Cantalapiedra works for Iberdesa

What is Lucía Castel Cantalapiedra's role at the current company?

Lucía Castel Cantalapiedra's current role is Digital Marketing & Creative Branding | Entrepreneur | AI & Innovation Enthusiast.

What schools did Lucía Castel Cantalapiedra attend?

Lucía Castel Cantalapiedra attended Isdi, Hult International Business School, Hult Ashridge Executive Education, Hult International Business School, Teamlabs/, Colegio Montaigne Sevilla, Centro Universitario Eusa, Educational Center Los Rosales.

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