Lucía Castel Cantalapiedra Email & Phone Number

Madrid, ES

Sevilla, ES

• At Woppa!, we're on a mission to revolutionize the vaping industry with our innovative vending machines.
• Shaping our Brand Strategy
• Driving B2B Customer Acquisition in the Leisure Industry
• Expanding our Market Presence

• Developed comprehensive digital marketing strategies utilizing Google Ads, Meta Ads, and Semrush, boosting traffic and conversions.
• Led the design and production of promotional materials (brochures, roll-ups, merchandise), enhancing brand visibility.
• Managed PR efforts with media coverage in Onda Capital, Europapress, and Diario ABC, increasing brand recognition.
• Organized corporate events and strategic partnerships with tour operators, driving a 25% increase in bookings.

• Creative Director and Social Media Manager. Conducted creation and maintenance of company’s presence on social media platforms such as Instagram, WhatsApp and Facebook.
• Created must-follow social media feeds and engaged community of up to 26K followers for clients posting content daily including posts and stories.
• Increased inbound traffic for clients’ websites by redesigning company website to reflect a more modern and corporate brand image.
• Provided quick response to clients through social networks improving customer service.

• Influencer's Community at your fingertips.The app that automatises the social media collaboration campaigns.Founded and developed a software that connects Influencers with brands for social media promotion purposes.
• Prototyped a website and mobile application that meets the customer needs.
• Headed software test group preparation.
• Built and trained a competent team from scratch.
• Organized “Triple Weekend” a launching event as part of the Marketing Strategy and reached 33M potential users.

Responsible for developing, implementing and executing strategic Marketing plans for JOININTO while maintaining a consistent and cohesive brand identity with a focus on rapid growth and scaling of our platform, a location-based social app that creates better personal connections and professional networking opportunities.

Dubai, Dubai, AE

• Ideated a solution based on the implementation of a centralized digital marketplace built on the blockchain while enabling the investment and funding of future innovative projects.

Cambridge, MA, US

• Student Experience Executive at Hult Career Development and Corporate Relations team.
• Research UAE’s employment market, as well as industry-focused mapping (job fairs, networking events, conferences, and industry speakers).
• Populate databases with hiring managers and recruiters due to extensive research.
• Event planning and operational execution.
• Communication & Event Marketing on internal online platforms, social media, and on-campus promotion.
• Provide LLF responsibilities during workshops.

• Managing Marketing campaigns for Residential Property Sales.
• Optimizing revenue and bookings.
• Dealing with business verticals such as room occupancy and event space.
• Keeping track of leisure facilities.
• Managing budgets and customer service.

Managing the social networks of a students' club which offers a big range of events and adventurous travel trips when we are struggling with university courses and life's hectic problems.

• Responsible for creating the brand strategy.
• Created the brand identity.

Master In Digital Marketing (Mdm) + Digital Transformation Seminar, Digital Marketing And Business Transformation

Master'S Degree, International Business

Sports Management, Human Resources Management/Personnel Administration, General

Bachelor Of Business Administration - Bba, Business Analytics, Entrepreneurship, Finance, Management, Or Marketing

Demolab Design Thinking Masterclass, Entrepreneurship/Entrepreneurial Studies

High School Diploma, Social Sciences

Programa Para La Potenciación Y Desarrollo De La Capacidad Emprendedora, Entrepreneurship/Entrepreneurial Studies

Pre-School, Primary Education, Secondary Education