Lucía Criado Díaz Email & Phone Number

Provincia De Buenos Aires, Argentina

Freelance work on brand identity, traditional communication pieces (brochure/catalogues), websites and ecommerce stores for small and medium business (Lucriado.com).

Gran Buenos Aires, Argentina

Integral management of digital marketing campaigns on Google Ads (Search, Display and Shopping) and Social Ads (Facebook and Instagram) with brand awareness, traffic, sales, leads and engagement objectives for Oír Comunicación Agency. Campaign structuring according to conversion funnel and client's main goals. Setup of tracking codes on web backend (Facebook Pixel, Google Ads, Google Analytics and Google Tag Manager) and configuration of Conversions. Monthly KPIs report and analysis… Show more Integral management of digital marketing campaigns on Google Ads (Search, Display and Shopping) and Social Ads (Facebook and Instagram) with brand awareness, traffic, sales, leads and engagement objectives for Oír Comunicación Agency. Campaign structuring according to conversion funnel and client's main goals. Setup of tracking codes on web backend (Facebook Pixel, Google Ads, Google Analytics and Google Tag Manager) and configuration of Conversions. Monthly KPIs report and analysis. Accounts: Kongo (Pet food), UNOde50 (Jewelry), GIA International (Security), Bloody Gaming (Gaming), Dr. Juan Martín Di Bitonto (Plastic Surgeon), AMC Computers (Refurbished Computers). Show less

Ciudad De Buenos Aires, Argentina

Brands: Castol, Ipone, STP, MeguiarsManagement of advertising campaigns on graphic media, radio, TV, social networks, streetside billboards and POS. Organization of corporate events for clients, journalists and key opinion leaders such as Moto GP, World Rally Championship (WRC), World Touring Car Championship (WTCC), Turismo Carretera (TC). In charge of packaging design for the entire product portfolio. Management of OEM recommendation agreements with vehicle and motorcycle… Show more Brands: Castol, Ipone, STP, MeguiarsManagement of advertising campaigns on graphic media, radio, TV, social networks, streetside billboards and POS. Organization of corporate events for clients, journalists and key opinion leaders such as Moto GP, World Rally Championship (WRC), World Touring Car Championship (WTCC), Turismo Carretera (TC). In charge of packaging design for the entire product portfolio. Management of OEM recommendation agreements with vehicle and motorcycle manufacturers. Execution of value-added promotions for POS and/or final consumer. Coordination of external agencies on the execution of organic and advertising campaigns on social networks and platforms such as Google Adwords; website, e-commerce and app (Castrol Search app) development. Responsible for POS branding and merchandising.Previously Marketing and Communications Analyst 2015-2017. Show less

Ciudad De Buenos Aires, Argentina

Coordination of brand identity and marketing campaings for TGLT (Real Estate), Racket Club (Sports Club), Stone (Clothing), Eco Tools (Make Up), Cadenaci (Fireworks).

Ciudad De Buenos Aires, Argentina

In charge of the External Communication, PR and event organization for Pepsico (Beverage Line, Institutional and PepsiCo Foundation), Hotel InterContinental Buenos Aires and NGO Fundación Dignidad Civil Association. Previously Accounts Assistant 2012-2013.

Institutional Communications Graduate

Digital Marketing Course

Postgraduate Degree In Management, Business Administration And Management, General

National Bilingual Bachelor Specialized In Languages And Artistic Expression

Activities and Societies: Trabajo social y teatro.