Lucia De Amici Email & Phone Number

Milan, It

Milano, Italia

- Management of marketing department- Management of direct and indirect collaboration relationships with members, 6 clinics staff, support staff, suppliers, consultants, affiliated institutions / agencies, shopping centers directors. - Re-elaboration of the brand identity, positioning and communication according to the reference targets- Continuous updating, monitoring and analysis of network and clinics KPIs to implement medium/long-term strategies and adopt corrective actions when necessary - Elaboration and analysis of budget, sales force and internal staff- Planning, organization, coordination, implementation and monitoring of the market activities of all clinics according to theirs features, contingent needs, target and maturity- Planning and drafting of communications and promotions- Budgets monitoring, best practice process for costs and methods about marketing activities (accounting vs capitalization opportunities)- Organization and implementation of events both in the clinics and in shopping centers - Monitoring ,planning and management of Facebook page contents - Management and optimization of the company website through SEM and SEO activities - Support to management activities (eg. Accounting audit for EBIDTA calculation/validation)

- Management of marketing department- Reorganization, processing and preparation of brochures, communication tools and business presentations to various target - Management and "recall" of old customers (through questionnaires, e-mail marketing, newsletter, etc ...)- Search new and potential customers (food, pharmaceutical and medical) through various instruments with low economic impact (from online data, database, Direct Marketing Mailing, E-mail marketing) both in Italy and abroad- Elaboration of the website also with SEM process- Management of marketing suppliers- Management and development of external communication (writing articles and press, external relations)- Analysis of production data for constant monitoring of trends- Support to other activities: i.e. collaboration for renewal patents, registration to important awards

-Business development, reporting to Senior Marketing manager and General Manager -Preparation of Reports, Forecasts and Budgets-Processing and analysis of sales data-Support activity to the Global Marketing Management team in taking strategic decisions and launching new products through drafting of advertising and technical material (brochures, slides kit…) in collaboration with the company head office-Analysis of products profitability-Market research -Management of marketing suppliers-Interface between customer service and sales network with the aim to develop and strengthen the brand presence in the market.-Management and draw up of technical material with regard to documents for tenders, information to customers and possible complaints.

-Editing and check of the marketing budget and strategies in collaboration with CEO and Marketing Director-Management and editing of commercial material (brochures, dépliants, surgery techniques, catalogue, léaflets, etc…)-Organization and management of events (from budget to final control of congress realization, courses, workshops, product launches, etc..)-Creation of the Web www.sinteaplustek.com with SEO techniques (key words, positioning, searchability, etc. ..)-Relaunching of brands and company image from the brand to the corporate profile (i.e. brand bible, corporate identity, etc..)-Management and editing of communications ( company profile, newsletters, show reels, articles for medical and financial magazines , etc..)-Research and management of marketing suppliers-Market and competitors analysis

- Business process implementation- Food market analysis and studies for different product applications- Food market (consumer/customer) surveys- Events organization - Performing storechecks - Daily meeting and reporting face to face in the European corporate event headquarter (Paris), aiming at the presentation of market analysis / studies on food preparated by me

- Managing, analysing and monitoring an important group of Customers in food market: assistance, order processing, sales forecasting- Purchase transactions to foreign affiliates and / or external suppliers- Stock management responsibility (to optimise the capacity of production lines)

Milan Area, Italy

- Marketing and sales of existing products and launch of the new one- Customers relationship and building a potential customers database- Collaboration for new prices and sales strategies - Adv and communication

Bachelor Of Business And Administration, Marketing & Hr

If human resources specialty was only a personal interest, marketing began my work and my passion

Erasmus Project, Business & Administration

Maturità Scientifica Con Microsperimentazione Linguistica