Lucía Frez Email & Phone Number

The Netherlands

At Shiny Beverage, we're redefining everyday food and drinks to make them healthier and more nourishing for everyone. Stay tuned as we embark on this exciting journey—and feel free to reach out if you're curious to learn more about our products and mission!- Drive the product vision and roadmap with business goals and evolving trends, ensuring development aligns with product-market fit to meet market demand and user needs.- Identify growth opportunities in the food industry and assess competitive products to strategically position our offerings for differentiation and maximum impact.- Lead in-depth consumer research to develop personas and extract actionable insights, ensuring product features directly address consumer needs and enhance satisfaction.- Prioritize product initiatives based on consumer feedback, business value, and resource availability, maximizing impact for target audiences.- Collaborate closely with marketing and sales to shape product positioning, messaging, and go-to-market strategies for optimal engagement.- Build strategic partnerships to enhance product offerings, tap into new channels, and expand our reach within the food market.

- Investigated competing product ideas by assessing worldwide intellectual property (IP) filings - Supervised and mentored a food technologist, providing guidance and feedback on research to ensure alignment with business objectives and scientific rigour.- Researched and identified potential funding avenues for the business, including grants, venture capital, and strategic partnerships, to support business growth and product development.

- Led consumer and market research for a new product idea targeting the Dutch market, assessing feasibility for a client planning to launch a startup.- Streamlined data analysis and extracted key insights from historical data for a Change Management Consultant, effectively showcasing her impact and ROI to attract new clients.