Lucia Garutti Email & Phone Number

Milan, Lombardy, Italy

Milan Area, Italy

Milan Area, Italy

Responsible for communication/marketing activities within Italy, creating and maintaining a strong liaison with HQ while implementing the strategy for the country and supporting the local business.PR- Managing of day to day Press Office activities for the country- Implementing the country PR strategy, working closely with the EMEA / WW Communication Team- Preparation and adaptation of the local Press releases, including HQ and local monitoring & reporting - Management of events calendar organization for Press, Influencers and B2B MARKETING ACTIVITIES:- Participating in the development of the Country Marketing Plan - Creation of the local Communication Plan- Responsible of all the communication activities (architects, trade & consumers) - Development of the Brand positioning strategy (for all PULL tools)- Responsible for the local ADV Plan (on-line & off-line) and its implementation - Responsible for the creation and implementation of local and international events/fairs/seminars - Support to the marketing team for all produced communication tools- Management of country budget (assigned part of total) of On-line & Off-line Communication Budget - External providers coordination and contracts negotiationDIGITAL - Responsible for brand digital promotion (SEA, SEO, SEM …) and support to the e-commerce manager - Responsible of local website implementation, maintenance and improvements- Newsletters and e-mailing campaigns to Architects, Professionals & Consumers

Milan Area, Italy

Responsible for external communication and CSR initiatives planning and execution. Main responsibilities:CSR - PROJECT MANAGEMENT- Production and supervision of the corporate Sustainability Reports.- Increasing awareness of the organization’s reputation through planning and implementing of cultural-civic projects and public conferences.- Organization and supervision of collective public events (from 300 to 2.000 attendants) on sustainable tourism and territorial development. - Managing of the annual project budget.- Contributing to the strategy and achievement of fundraising objectives for the corporate Foundation with private partners. COMMUNICATION, PR & MEDIA RELATIONS - Increasing the visibility of the organization through efficacy media relations in support of the corporate initiatives.- Creation of projects and corporate communication tools (presentations, video, external signage, merchandising, publications, press materials).

Milan Area, Italy

Project Manager of Tortona Design Week, with more than 200 events, 80 exhibitors and 130.000 visitors. Management of 2 direct reports. Main responsibilities:PROJECT MANAGEMENT- Strategic planning and coordination of project's activities, partners- Relationship management with external providers, exhibitors and local Administration. - Marketing campaign for sponsors' acquisition. - Overall budget management.SOCIAL MEDIA, PR & MEDIA RELATIONS- Content writing for Social Media and communication tools. - Coordination of press office, press conferences and media relations.

Barcelona Area, Spain

Corporate communications, events, institutional and media relations for the Italian Chamber of Commerce in Spain. Management of 3 direct reports.Main responsibilities:COMMUNICATION & MARKETING- Managed external and internal corporate communications with institutional partners and over 200 business associates. - Planning and execution of marketing campaigns for new affiliates acquisition.- Developed a marketing program for BANCA MEDIOLANUM targeting high level investors, with 6 special events in the main cities in Spain.- Won and established sponsors & donors for the corporate events (up to 10.000€ per event). EVENT MANAGEMENT - Ideated and managed 30 events per year across multiple industries (e.g. food, tourism, design, travel, financial sector).- Designed and executed tailor-made initiatives for target clients such as LUFTHANSA, CITIBANK, GRIMALDI LINES, BANCA MEDIOLANUM and GENERALI.- Coordinated the participation at international trade, food and tourism fairs.SOCIAL MEDIA, PR & MEDIA RELATIONS- Development of corporate internal communications and social media contents (corporate blog, LinkedIn, newsletter).- Influencers, food and travel bloggers, journalists and opinion leaders management.

Barcelona Area, Spain

Coordination the Knowledge Society Forum activities within EUROCITY - the network of major 140 European cities. Main responsibilities:COMMUNICATION & INTERNATIONAL PR - Coordination of marketing campaigns and 3 PR events (up to 300 attendants) to support Barcelona Smart City projects.- Budget negotiations and external providers’ coordination.- Weekly editing and releasing of news for journalists and follow up media relations.EVENT MANAGEMENT- Organized and coordinated the EUROCITIES Knowledge Society Summit, a 3 days international conference with VIP keynote speakers.- Managed relations with international experts, academic community, executives and journalists from different countries and cultures.- Events coordination: keynote speakers and content selection, protocol, social program, audio visual requirements, food/beverage, conference set up, transports, VIP guests

Bologna Area, Italy

Project Manager of EU international projects in the fields of Cultural Heritage, eGovernment, Information Technology, Smart Cities and Public Health. Coordinated all projects communication activities: international conferences and exhibitions, press events, web contents and publications.

Bologna Area, Italy

Project manager for IT, innovation and research projects. Managed participation at international fairs from stand production to communication materials creation.

Bologna Area, Italy

Support to congress and events organization for the medical sector. Coordinated and supervised external agencies and activities progress. Direct report to Communication Director and CEO.

Master Degree In European Public Relations, Marketing, Strategic And Corporate Communication, International Pr, Project Management

Bachelor Degree In Communication Studies And Marketing, Communication And Media Studies