The transformation partner for Fortune 500 businesses and high-value startups.We combine strategic insights with functional execution to solve complex business problems. We provide strategic consulting services for a select roster of businesses, including Fortune 500 corporations, technology and cybersecurity providers, and global ad agencies.• Provides high-level management consulting services to drive enterprise agility & transformation.• Creates capabilities assessments and improves organizational design.• Delivers coaching, trainings and workshops on social media and content marketing best practices to diverse corporate teams, from executives to business development. Creates integrated strategic content marketing plans for Fortune 500 businesses. • Crafts content and sales sequences to engage and convert high-value leads throughout the purchase journey.• Creates and oversees execution of creator and influencer marketing programs to drive brand awareness, consideration, and conversion. • Delivers hands-on workshops for corporate teams on content marketing, brand storytelling, intrapreneurship, and digital marketing.

Builds thought leadership and personal brands for executives and thought leaders across social platforms. Represents a select roster of C-Suite, HR teams, and sales leaders at Fortune 500 companies and high-value startups.

Creates content audits across all digital & social touchpoints to identify opportunities and areas of improvementDevelops detailed content & social media plans for a variety of high-profile B2B & B2C clients, including channel roles, messaging, content themes, KPIs, and detailed recommendations for owned, earned & paid content.

Partners in growth for startups and small businesses, providing services and offerings within the areas of growth marketing, digital marketing, social media, and content marketing.

Storified Hospitality Group is a media, marketing, and technology company that owns and operates a diverse portfolio of consumer and b2b brands that integrate content, community, and commerce for experiential travel, tourism, and hospitality brands.Founded and led by Emmy, Cannes Lion, and James Beard Award Winning Producer and Marketer David Beebe, who founded the Marriott Content Studio and M Live (real-time brand command center), SHG is passionate about storifying experiential hospitality brands with data-informed storytelling to win the hearts, minds, and wallets of next-generation travelers.

• Responsible for the ideation and creation of the overarching content strategies for Classic Premium brands: Marriott Hotels, Sheraton, and Delta Hotels, across all touchpoints• Created digital and social marketing strategies for the Marriott International Classic Premium brands, in close collaboration with brand and marketing teams• Led the team in building, managing, and optimizing all owned, paid, and earned digital and social marketing channels including brand desktop, social channels, and mobile websites, and digital paid media campaigns/placements• Responsible for building distinct social influencer strategies for each brand• Key stakeholder in approving overarching brand marketing plans; lead development and implementation of strategic digital and social media strategies to support marketing initiatives• Developed the digital ecosystem strategy to integrate brand experiences into the Marriott.com and mobile app shopping journey • Responsible for brand .com experiences and content as well as loyalty program harmonization. Custom content on the Marriott brand site led to a 15% increase in positive brand perception among out target audience• Managed and balanced digital and social budgets across all three brands, as well as freelancer and OPEX costs• Key stakeholder in the development of brand activations and experiential events • Led a team of 10 full-time digital/social specialists in Bethesda and New York City, as well as multiple creative and digital agencies

• Led global social and content marketing strategies for four Marriott International brands: Marriott Hotels, JW Marriott, Courtyard by Marriott, and Residence Inn• Developed distinct social personas for each brand to engage unique target audiences. After implementing social media voice strategies, engagement rates for each brand more than doubled to over 5% on average across social platforms, while industry competitors remained at 2%• Responsible for all digital storytelling in relation to the four brands, including managing the creation of hub, hero, and hygiene video content across brand YouTube channels. View rates for branded content increased YOY for all brands, with Courtyard seeing an average video view increase of 600% from the previous year• Kept brands at the forefront of digital innovation by creating and cultivating digital partnerships. In 2015, spearheaded successful partnership with VSCO, a digital platform and app for creative storytellers, that garnered over 50M social media impressions and generated substantial positive press• Managed and mentored 5 members of the brand marketing team• Led the social media component of Courtyard’s NFL partnership, creating engaging social content across Twitter, Snapchat, Instagram, and Facebook with players and teams• Managed external paid social media agency to handle cross-channel paid social distribution, ensuring distinct targeting and retargeting for each brand based on audience personas• Managed earned influencer programs, leading social team to engage unique influencers across multiple social platforms, focused on the Instagram and Snapchat communities• Created social media scorecards monthly, working with the digital team as well as social media listening agencies to continually improve department metrics and tracking • Managed and balanced departmental marketing budgets

• Created the 2014 social voice and content strategy for the Marriott Hotels’ social channels, which increased brand consideration and positively shifting brand perception among target market• Led the strategy and execution of social marketing campaigns to deliver on overarching brand objectives, partnering with influencers, content platforms, and bloggers on multimedia campaigns• Partnered closely with Digital Marketing and Public Relations to ensure a seamless brand experience is delivered across digital and social channels• Ideated and executes high-impact experiential marketing campaigns with Brand Marketing, Public Relations and agency partners, designed to build buzz and spread awareness around our commitment to innovation. Served as brand ambassador for our Virtual Travel campaign, conducting interviews on news outlets such as Fox News and Fox Business• Managed internal social marketing team of content creators, external agency resources, and Content Technology and Social Listening vendors• Partnered with the digital team and external agencies to launch targeted paid content campaigns, reaching users at various stages of the customer journey with relevant messaging• Developed high impact communications to deliver social marketing plans and updates to senior leaders, marketing departments, regional teams, franchisees, owners, enterprise customers, and hotel general managers• Established social marketing success metrics and led reporting• Created an owned content library in partnership with an external technology company that enabled seamless multimedia content creation

• Led social media marketing for Ann Taylor, driving measurable brand and business results across owned and earned channels in close partnership with the marketing, ecommerce and PR teams• Created a digital content distribution strategy that resulted in a 400% annual increase in social media revenue• Oversaw the development of all digital content & creative for Ann Taylor’s owned digital channels: Tumblr, Facebook, Twitter, Pinterest• Developed innovative social media strategies that impact consumer behavior both online and offline, increasing brand engagement, positive sentiment and purchase intent• Measured and report on the efficacies of social media campaigns, utilizing best-in-class tracking and monitoring platforms • Created a compelling digital voice for the brand after a month-long discovery period of research, testing, and competitive analysis

• Served as senior team lead on a variety of accounts including CNN, Thomson Reuters, Lancôme, M∙A∙C Cosmetics, and A&E• Managed and mentored a team of 10 managers, associates and interns; conduct internal trainingsessions to boost team proficiency and productivity• Developed and executed innovative social media campaigns that delivered measurable and meaningful ROI• Created monthly data reports that outline brand performance in social across the marketing funnel• Led account team in launching applications/campaigns on social channels

• Developed an integrated marketing plan which boosted site traffic by 300% and gained over 10K Twitter followers in eight months• Managed internal team responsible for conducting an extensive competitive analysis and concepting the website look and feel• Coordinated website design and development with a suite of external vendors

• Served as TCG’s chief social media strategist, managing viral marketing campaigns for clientsincluding OppenheimerFunds, Cisco, and Naturopathica• Conducted training sessions on social media best practices for clients and small business owners• Guided TCG’s internal social media efforts, including writing and promoting the company blog

• Produced collateral copy for mark, Avon's trend brand• Served as an online brand consultant, collaborating with the marketing team to improve the mark webpresence• Developed online initiatives that resulted in an active and involved online community, including a collaboration with Daily Candy