Lucia Kasanicka Email & Phone Number

Internet City, Dubai, Ae

Developing the marketing strategy for business growth and launch of the new property inspection division.website management, social media marketing, digital marketing

London, Gb

Responsible for marketing activities for B2B conferences and exhibitions, mainly across the HR portfolio• Developing marketing strategy and marketing plans for the events• Collaboration with event stakeholders, partners and suppliers• Delivering successful exprom, delprom and visprom campaigns

Delivering full event marketing support to managed event - RDPETRO 2018 (Research and Development Petroleum Conference and Exhibition)• Developing marketing strategy and marketing plan to promote the event and drive the event registration (exhibitor, delegate and visitor promotion)• Data build, website build and website management management• Email marketing, content marketing, social media marketing, strategic media partnerships• Collaboration with marketing agency, event agency and 3rd party suppliers on developing marketing collateral to promote the event to local and international audience

Ae

• Promotion of company products and services (web, email, online, social media, content, PR, events etc.)• Design of overall strategy for marketing and sales and directing the activities of the sales to achieve the sales targets• Strategy implementation• Managing, monitoring and analyzing marketing and sales activities

• Translating the Inbound Tourism National Strategy into the marketing strategy and marketing plans. • Delivering all marketing activities for Central Europe Inbound Tourism promotion in cooperation with V4 countries' National Tourist Boards.• Managing the presentation and promotion of Slovakia Inbound Tourism at the leading travel exhibitions and conferences: Arabian Travel Market Dubai 2017 (24-27 April 2017, Dubai, UAE), TBEX North Africa (3-6 May 2017, Huntsville, Alabama, USA) and ITB China 2017 (9-12 May 2017, Shanghai, China).

London, England, Gb

• Ensure marketing objectives are achieved across the portfolio of events.• Encourage the sharing of best practice within the team and to co-ordinate the solving of shared challenges.• Manage relationships with partners, Informa Group and other Informa businesses to ensure that strategies are aligned, clearly communicated and embraced.• Oversee corporate communications for Informa Exhibitions in Egypt.• Ensure the division is appropriately staffed and that the teams are trained sufficiently. • Actively contribute to the strategic plans for events within the portfolio.

London, England, Gb

• Planing, budgeting, managing and delivering three different marketing promotions (exhibitors, delegates and visitors) for Cityscape Egypt - The biggest Real Estate Show in Egypt (and the second biggest exhibition within the Cityscape portfolio) • Close collaboration with marketing agency, PR agency and other external suppliers• Effective delivery of the marketing promotion included: marketing collateral (brochures, presentations, flyers, show-guide etc.), website management, content marketing, email marketing, direct mail, digital and social media marketing, outdoor advertising, TVC, radio, PR, print adverts, sms etc.• Collaboration with the operation team re registration, preparation of all marketing collateral needed for the registration, onsite activation campaigns, signage etc.• Onsite management, coordination with the exhibitors, PR, media, photographer and videographer

Dubai, Dubai, Ae

• Responsible for marketing activities for managed events and special projects (including marketing of the business stream and preparation of managed events proposals)• Overseeing education portfolio (conferences, LSE, confex) and preparation of strategic plans for marketing of assigned industry vertical (including developing and launching social media strategy, blog, websites and digital marketing)• Strategic planning, market analysis, design, implementation and execution of innovative international campaigns • Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, and preparation of detail marketing plan, copy-writing, email and social media marketing)• Establishing partnerships promoting events and negotiating deliverables with international media companies• Sourcing new vendors and liaising with existing partners and vendors to agree product specifications and lead times• Responsible for ensuring the accurate completion of associated paperwork

Bratislava, Sk

• Responsibility for launching new marketing department and elaboration of overall marketing strategy• Set up procedures, guidelines, infrastructure and templates for newly launched marketing department• Hiring and training marketing stuff (marketing executives, managers, designer, researchers)• Optimizing marketing and lead gen processes, company CRM system and company website• Designing and close collaboration with vendor on CRM system development• Leading a team of marketing executives: training, coaching and monitoring• Leading a team of Lead Gen executives: training, coaching and monitoring• Responsibility for strategic partnerships with Media, Associations and Business Groups• Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, preparation of detail marketing plan, copy-writing, email and social media marketing)

London, Gb

• Strategic planning, market analysis, design, implementation and execution of innovative international campaigns• Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, preparation of detail marketing plan, copy-writing, email and social media marketing)• Cold calling prospective partners and establishing partnerships promoting range of company products and negotiating deliverables with international media companies• Liaising extensively with partners and vendors to agree product specifications and lead times• Responsible for ensuring the accurate completion of associated paperwork

Bratislava, Sk

• Planning, coordination and overlooking all marketing activities for PND/In-Dash business unit• Preparation and realization of marketing plan• Elaborating of suggestions and specifications for marketing projects, it developers, designers• Preparation and maintaining PND/In-Dash website• Responsibility for all marketing materials and marketing communication• Event management

Bratislava, Sk

• Elaboration of marketing strategy and marketing guides to meet utmost marketing targets: create maximal awareness about company products, engage prospects and generate new leads• Maintenance of company website, optimizing, problem solving, cooperation with web-developers and IT, managing webpage migration with IT department, monitoring and analyzing Google analytic in order to optimize marketing strategy• Responsibility for Central Data System across all department, cooperation with system developer, internal trainings on the system, monitoring, reporting and cooperation on optimizing CDS/CRM• Developing and managing strategic macros plan for all events• Setting up new Marketing Departments within the Group (new office in Pune, Kuala Lumpur), training new marketing executives, managing, monitoring teams and coaching team members• Responsibility for strategic partnerships with Media, Associations and Business Groups• Executing marketing campaigns for flagship events (planing marketing campaigns and promoting events to defined target audience by using online/offline marketing channels)• Training, monitoring, guiding and coaching marketing executives• Maintenance of company website, close cooperation with IT department on problem-solving

Bratislava, Sk

• Establishing and launching Research Department• Responsible for Market Research, Data Centralization and Systematization, Automation of processes, Database management and Strategic Planning

Bratislava, Sk

• Executing marketing campaigns for conferences (Finance, Telecom, Life Science and Utilities Industry)• Promotion of events to defined target audience by using online/offline marketing channels: • online marketing, email marketing, copy-writing, • acquiring strategic media partners and associations, • editing/administration of event website, • cooperation with design department on marketing collateral• Contribute to revenue growth through effective marketing (achieved 45-80% growth per event)

• Strategic consulting, research, analysis, designing and preparation of strategy for regional development (young communities and sport in TTSK) with alignment to the national strategy • Elaboration of strategic documents: Strategy for development sport and young communities in the autonomous region Trnava; Action Plan for development sport and young communities in the autonomous region Trnava• https://www.trnava-vuc.sk/sites/default/files/data/skolstvo/sport-mladez/koncepciamladez.pdf

Bratislava, Slovak Republic, Sk

• Elaboration of Change management and communication overall approach strategy• Responsibility for Internal communication, reporting and interpretation of research results• Responsibility for corporate events, company newsletter, management reports and presentations

• Preparation, realization and administration of newly launched project: Expat services and Relocation assistance• Managing and coordinating marketing and PR activities• Responsibility for office management

Responsibility for the office operating, assuring contacts with company's clients• Cooperation on creation of information databases and archives• Cooperation with PR managers and external vendor companies

Bratislava, Sk

• Preparation of recherche, analyses and documentation for General Secretary• Monitoring and analyzing of daily press, preparation of recherche• Responsibility for organization of business meetings and proceedings

• Responsible for market and products analysis• Acquiring new vendors and retail clients

Windsor, Berkshire, Gb

Master Of Science (Msc), Sociology

Education record