Lucia Kasanicka Email and Phone Number
Lucia Kasanicka's Location
United Arab Emirates, United Arab Emirates
Lucia Kasanicka's Contact Details
Lucia Kasanicka work email
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Lucia Kasanicka personal email
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Lucia Kasanicka phone numbers
About Lucia Kasanicka
A result driven, creative and out-of-the-box thinking marketing specialist with 10 years’ international experience (GCC, MENA, Europe, Africa, Asia, USA) in designing comprehensive marketing strategies, plans, budgets and delivering both; international and regional marketing campaigns within the B2B event industry (trade shows/exhibitions and B2B conferences).• 4 years’ experience in trade show marketing (B2B and B2C): exprom, delprom, visprom• 11 years’ experience in B2B conference marketing (10 years GCC experience)• 7 years’ experience in managing people• Passionate about the latest marketing trends, digital marketing (online, email, social media, SEO), content marketing and streamlining marketing processes, websites and data management systems• Strong in developing relationships with event partners, media partners and associations, exhibitors and suppliers• Focused on YoY growth in web visits / registrations / leads; through innovative ways, while maintaining the highest ROI
Lucia Kasanicka's Current Company Details
Lucia Kasanicka Work Experience Details
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Head Of MarketingMulti Build Construction Co. Llc Jul 2022 - PresentInternet City, Dubai, AeDeveloping the marketing strategy for business growth and launch of the new property inspection division.website management, social media marketing, digital marketing
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Senior Marketing ManagerInforma Jul 2018 - Jul 2022London, GbResponsible for marketing activities for B2B conferences and exhibitions, mainly across the HR portfolio• Developing marketing strategy and marketing plans for the events• Collaboration with event stakeholders, partners and suppliers• Delivering successful exprom, delprom and visprom campaigns -
Senior Marketing ManagerRdpetro Conference & Exhibition Nov 2017 - Jun 2018Delivering full event marketing support to managed event - RDPETRO 2018 (Research and Development Petroleum Conference and Exhibition)• Developing marketing strategy and marketing plan to promote the event and drive the event registration (exhibitor, delegate and visitor promotion)• Data build, website build and website management management• Email marketing, content marketing, social media marketing, strategic media partnerships• Collaboration with marketing agency, event agency and 3rd party suppliers on developing marketing collateral to promote the event to local and international audience
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Marketing Manager3Bunitedgroup Jun 2017 - Sep 2017Ae• Promotion of company products and services (web, email, online, social media, content, PR, events etc.)• Design of overall strategy for marketing and sales and directing the activities of the sales to achieve the sales targets• Strategy implementation• Managing, monitoring and analyzing marketing and sales activities -
State Counsellor, Marketing & Promotion Section, Directorate General Of TourismMinistry Of Transport And Construction Of The Slovak Republic Mar 2017 - May 2017• Translating the Inbound Tourism National Strategy into the marketing strategy and marketing plans. • Delivering all marketing activities for Central Europe Inbound Tourism promotion in cooperation with V4 countries' National Tourist Boards.• Managing the presentation and promotion of Slovakia Inbound Tourism at the leading travel exhibitions and conferences: Arabian Travel Market Dubai 2017 (24-27 April 2017, Dubai, UAE), TBEX North Africa (3-6 May 2017, Huntsville, Alabama, USA) and ITB China 2017 (9-12 May 2017, Shanghai, China).
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Marketing DirectorInforma Exhibitions Jan 2016 - Nov 2016London, England, Gb• Ensure marketing objectives are achieved across the portfolio of events.• Encourage the sharing of best practice within the team and to co-ordinate the solving of shared challenges.• Manage relationships with partners, Informa Group and other Informa businesses to ensure that strategies are aligned, clearly communicated and embraced.• Oversee corporate communications for Informa Exhibitions in Egypt.• Ensure the division is appropriately staffed and that the teams are trained sufficiently. • Actively contribute to the strategic plans for events within the portfolio. -
Marketing ManagerInforma Exhibitions Jan 2016 - May 2016London, England, Gb• Planing, budgeting, managing and delivering three different marketing promotions (exhibitors, delegates and visitors) for Cityscape Egypt - The biggest Real Estate Show in Egypt (and the second biggest exhibition within the Cityscape portfolio) • Close collaboration with marketing agency, PR agency and other external suppliers• Effective delivery of the marketing promotion included: marketing collateral (brochures, presentations, flyers, show-guide etc.), website management, content marketing, email marketing, direct mail, digital and social media marketing, outdoor advertising, TVC, radio, PR, print adverts, sms etc.• Collaboration with the operation team re registration, preparation of all marketing collateral needed for the registration, onsite activation campaigns, signage etc.• Onsite management, coordination with the exhibitors, PR, media, photographer and videographer
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Marketing Manager - Conferences / LseInforma Middle East Jan 2014 - Jan 2016Dubai, Dubai, Ae• Responsible for marketing activities for managed events and special projects (including marketing of the business stream and preparation of managed events proposals)• Overseeing education portfolio (conferences, LSE, confex) and preparation of strategic plans for marketing of assigned industry vertical (including developing and launching social media strategy, blog, websites and digital marketing)• Strategic planning, market analysis, design, implementation and execution of innovative international campaigns • Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, and preparation of detail marketing plan, copy-writing, email and social media marketing)• Establishing partnerships promoting events and negotiating deliverables with international media companies• Sourcing new vendors and liaising with existing partners and vendors to agree product specifications and lead times• Responsible for ensuring the accurate completion of associated paperwork -
Marketing Director & Head Of Lead Gen DepartmentAllan Lloyds Mar 2013 - Jan 2014Bratislava, Sk• Responsibility for launching new marketing department and elaboration of overall marketing strategy• Set up procedures, guidelines, infrastructure and templates for newly launched marketing department• Hiring and training marketing stuff (marketing executives, managers, designer, researchers)• Optimizing marketing and lead gen processes, company CRM system and company website• Designing and close collaboration with vendor on CRM system development• Leading a team of marketing executives: training, coaching and monitoring• Leading a team of Lead Gen executives: training, coaching and monitoring• Responsibility for strategic partnerships with Media, Associations and Business Groups• Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, preparation of detail marketing plan, copy-writing, email and social media marketing) -
Marketing ManagerIqpc Uk - Defence Iq Sep 2012 - Feb 2013London, Gb• Strategic planning, market analysis, design, implementation and execution of innovative international campaigns• Elaborating and implementing marketing strategies to meet business and sales objectives (including budgeting, market segmentation, preparation of detail marketing plan, copy-writing, email and social media marketing)• Cold calling prospective partners and establishing partnerships promoting range of company products and negotiating deliverables with international media companies• Liaising extensively with partners and vendors to agree product specifications and lead times• Responsible for ensuring the accurate completion of associated paperwork -
Marketing Communication SpecialistSygic Aug 2012 - Sep 2012Bratislava, Sk• Planning, coordination and overlooking all marketing activities for PND/In-Dash business unit• Preparation and realization of marketing plan• Elaborating of suggestions and specifications for marketing projects, it developers, designers• Preparation and maintaining PND/In-Dash website• Responsibility for all marketing materials and marketing communication• Event management -
Senior Marketing ManagerFleming Gulf Jan 2010 - Jul 2012Bratislava, Sk• Elaboration of marketing strategy and marketing guides to meet utmost marketing targets: create maximal awareness about company products, engage prospects and generate new leads• Maintenance of company website, optimizing, problem solving, cooperation with web-developers and IT, managing webpage migration with IT department, monitoring and analyzing Google analytic in order to optimize marketing strategy• Responsibility for Central Data System across all department, cooperation with system developer, internal trainings on the system, monitoring, reporting and cooperation on optimizing CDS/CRM• Developing and managing strategic macros plan for all events• Setting up new Marketing Departments within the Group (new office in Pune, Kuala Lumpur), training new marketing executives, managing, monitoring teams and coaching team members• Responsibility for strategic partnerships with Media, Associations and Business Groups• Executing marketing campaigns for flagship events (planing marketing campaigns and promoting events to defined target audience by using online/offline marketing channels)• Training, monitoring, guiding and coaching marketing executives• Maintenance of company website, close cooperation with IT department on problem-solving -
Head Of Marketing Research DepartmentFleming Gulf Mar 2010 - Dec 2010Bratislava, Sk• Establishing and launching Research Department• Responsible for Market Research, Data Centralization and Systematization, Automation of processes, Database management and Strategic Planning
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Marketing ManagerFleming Gulf Aug 2009 - Jan 2010Bratislava, Sk• Executing marketing campaigns for conferences (Finance, Telecom, Life Science and Utilities Industry)• Promotion of events to defined target audience by using online/offline marketing channels: • online marketing, email marketing, copy-writing, • acquiring strategic media partners and associations, • editing/administration of event website, • cooperation with design department on marketing collateral• Contribute to revenue growth through effective marketing (achieved 45-80% growth per event)
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Freelance Consultant - SociologyThe Autotnomous Region Trnava Feb 2009 - Jun 2010• Strategic consulting, research, analysis, designing and preparation of strategy for regional development (young communities and sport in TTSK) with alignment to the national strategy • Elaboration of strategic documents: Strategy for development sport and young communities in the autonomous region Trnava; Action Plan for development sport and young communities in the autonomous region Trnava• https://www.trnava-vuc.sk/sites/default/files/data/skolstvo/sport-mladez/koncepciamladez.pdf
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Change Management & Communication ExecutiveSlsp Mar 2008 - Aug 2009Bratislava, Slovak Republic, Sk• Elaboration of Change management and communication overall approach strategy• Responsibility for Internal communication, reporting and interpretation of research results• Responsibility for corporate events, company newsletter, management reports and presentations -
Project CoordinatorCastor, S.R.O. Oct 2007 - Mar 2008• Preparation, realization and administration of newly launched project: Expat services and Relocation assistance• Managing and coordinating marketing and PR activities• Responsibility for office management
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Assistant/ConsultantSamuel Consulting Group, S.R.O Jun 2007 - Sep 2007Responsibility for the office operating, assuring contacts with company's clients• Cooperation on creation of information databases and archives• Cooperation with PR managers and external vendor companies
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Assistant Of General Secretary - InternshipMinistry Of Labour, Social Affaires And Family Of The Slovak Republic Jul 2006 - Oct 2006Bratislava, Sk• Preparation of recherche, analyses and documentation for General Secretary• Monitoring and analyzing of daily press, preparation of recherche• Responsibility for organization of business meetings and proceedings -
Sales ExecutiveJazu Jan 2005 - Nov 2005• Responsible for market and products analysis• Acquiring new vendors and retail clients
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Bankett And Event Service - InternshipIntercontinental Hotels Group Mar 2003 - Nov 2005Windsor, Berkshire, Gb
Lucia Kasanicka Skills
Market Research
Marketing Communications
Lead Generation
Crm
Marketing Strategy
Strategy
Marketing Management
Email Marketing
Event Management
Team Management
Team Building
Marketing
Management
Negotiation
Social Media Marketing
Team Leadership
Strategic Planning
Microsoft Office
Training
Public Relations
Leadership
Business Strategy
Sales
Online Marketing
Project Planning
Integrated Marketing
Strategic Partnerships
Digital Marketing
Marketing Research
Copywriting
Contract Management
Social Media
Direct Marketing
Market Analysis
Advertising
Social Networking
Competitive Analysis
Google Analytics
B2b
Key Account Management
Events
Google Adwords
Strategy Development
Media Relations
Event Marketing
Internal Communications
Event Planning
Seo
Html
Online Advertising
Lucia Kasanicka Education Details
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Comenius University In BratislavaSociology -
Gymnasium Pankuchova 6
Frequently Asked Questions about Lucia Kasanicka
What company does Lucia Kasanicka work for?
Lucia Kasanicka works for Multi Build Construction Co. Llc
What is Lucia Kasanicka's role at the current company?
Lucia Kasanicka's current role is Head of Marketing at Multi Build Construction.
What is Lucia Kasanicka's email address?
Lucia Kasanicka's email address is lu****@****ulf.com
What is Lucia Kasanicka's direct phone number?
Lucia Kasanicka's direct phone number is (602) 567*****
What schools did Lucia Kasanicka attend?
Lucia Kasanicka attended Comenius University In Bratislava, Gymnasium Pankuchova 6.
What are some of Lucia Kasanicka's interests?
Lucia Kasanicka has interest in Debates, Coaching, Sport, Travelling, Management Training, Reading, Social Life, Healthy Life Style.
What skills is Lucia Kasanicka known for?
Lucia Kasanicka has skills like Market Research, Marketing Communications, Lead Generation, Crm, Marketing Strategy, Strategy, Marketing Management, Email Marketing, Event Management, Team Management, Team Building, Marketing.
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