- Definition of the optimal Italian Public Relations area strategy according to the global objectives of the channel and the market objectives.- Lead action plans and alignments with the rest of the channels to optimize results.- Ensure obtaining market results in line with the objectives, taking into account all the channels and actions carried out on a monthly basis.- Creation of the monthly Instagram action calendar according to the objectives defined in the Business Plan.- Complete management of the actions to be carried out with the prescribers: from search, contact, negotiations, agreements and briefing of the actions, monitoring and subsequent analysis.- Ensure that the content proposed by brand prescribers meets the requirements and guidelines established by Freshly Cosmetics and is at the stage defined according to the Customer Journey.-Ensure correct work flow and responsibility for the area's objectives- Always be at the forefront of the channel's news in order to provide exclusive content of interest to the community.- Through detailed analysis of actions and channels, optimizations are proposed for constant improvement according to consumer needs.- Ensure correct work flow and responsibility for the area's objectives on the part of the collaborating partner agencies.

Responsible for Influencer Marketing strategy in the Italian market: - Design and execute briefings and comms plans that align with global strategy inline with TOV of DR SMILE for Influencer Marketing- Responsible for the execution, management, and quality control of multipleinfluencer and PR end to end campaigns (social media & digital PR)- Monitor budget and performance KPIs, after report key learnings and conveycampaign optimization actions and A/B testing- Launched and coordianted affiliate influencer marketing programme in May ‘23- Liaise between our Marketing team and PR agencies locally- Source, brief and approve content from agencies and UGC creators for our paidsocial campaigns (ADV) and coordinate deliverables.

Responsible for influencer marketing and PR Activations in Spain, Italy- Establish, adapt and execute an editorial mission, vision and voice that aligns with the assigned countries - Lead for influencer marketing scouting, content creation and brand ambassadors’ social media content schedule - Lead for proposal contract drafting and approval, payment and campaign ROI- Ideated and managed social content strategies and projects - Created social media editorial plan in Spain and plan posting and activations organically - Worked with the performance marketing team to monitor and analyse social media and website metrics to identify and enhance KPI drivers-Contributed to the creation of UGC strategies and building of digital campaigns for countries assigned on paid media

- Worked closely with Territory Managers in the regions to deliver activations- Supported sales team and led brand expansion into new markets and accounts- Deliver the brand strategy to roll out Omorovicza's global marketing campaigns- Identified opportunities for the brand and implemented bespoke and localised initiatives and activations - Ensure that all new product launches are delivered- Collaborate with designers to deliver collateral for POS, events and online activities in different languages

- Helped organise and coordinate seasonal launches, communicate with international wholesale partners and accounts to maximise sell-in for womenswear and women's accessories for 2 seasons- Supported seasonal financial planning, targets and review account relationship management, seasonal territory visits and sales and admin support - Supported relationship development with distribution partners and all distribution partner queries, including PR & marketing requests and activity proposals with majors internationally- Supported Seasonal sales appointments including scheduling, timing, format, and preparation

- Supported 2 Assistant Brand Managers in the Management and Coordination for NPD projects for Alberto Balsam and Sunsilk brands with Global & Local teams (UK, Italy)- Collaborated with cross functional Teams (R&D, Supply Chain, Procurement, Finance, R&D) to ensure an on time in full launch for both projects- Collaborated with countries for concept creation and adaptation to the local markets and their requirements- Coordination with countries for European TVCs, Key Visuals and Digital asset creation - Reporting with Consumer Marketing Insights (digital trends and competitor analysis)

- Supported Garnier Ultra Dolce Group Marketing Manager and participated in the local marketing Italian activation in main touchpoints 360.- Monitored main players and competitors vs. own brand sell-out data- Supported launches and product adaptation to Italian Market - Created and executed consumer promotions with creation of Trade Marketing POS material and initiatives- Directly involved in Digital PR activities and local events, working with external PR and communication agencies for online and off-line activations

Master's Degree 6 month experience in a business - Supported International Area Managers in their relationship with wholesalers and direct retailers in their marketing and trade activity in Europe- Created ad hoc VM material and coordinated preparation of tools for events in Italy, Cosmoprof 2016, and abroad TFWA Cannes Sept 2016- Managed sampling distribution and POP material in the markets of reference- Development and management of communication tools for field teams - Agency coordination: assets for B2B distributors' sites, events, communicationLiaison with PR agency for DDP and RVB lab (IT-UK)