Lucia Lozano Email & Phone Number

MARKETING COMMUNICATIONS. Strategic and creative development of traditional and digital marketing and communications projects.

Greater Milwaukee Area

Strategy: Conceived, developed, and evaluated marketing communications strategies to support the company’s mission and strategic plan. Was responsible for brand identity & awareness, traditional and digital marketing, communications, advertising, promotions, and social media. Design: Created, designed, developed, produced, and delivered all marketing communications materials. Managed photographers and other vendors. Designed and developed WordPress website, and was responsible for content creation and maintenance.Public Relations: Wrote press releases and was responsible for media relations and crisis communications.Development: Supported efforts by creating and developing all external communications, including printed and digital materials. Supported Development Manager in strategy, creation, and execution of communications campaigns. Supported grant writing.Community Engagement: Led Community Engagement Committee.Social Justice: Supported Renaissance Theaterworks’ dedication to improving gender equity in the performing arts, and the company’s anti-racism and Equity, Diversity & Inclusion efforts.Financial: Developed and managed annual programming budget. Regularly reviewed and adjusted allocation and spending to ensure budget compliance.

325 W Walnut St. Milwaukee, Wi 53212

As Community Engagement Manager, forged partnerships with community organizations and leaders to help advance First Stage's strategic planning goal of broadening its reach and deepening its impact in Milwaukee's diverse communities. Equity, Diversity & Inclusion: helped lead efforts. My recommendations are still being implemented.Audience development: Engaged traditional and non-traditional audiences in creative and innovative ways, particularly around the productions that were most relevant to Milwaukee’s communities of color.Programming and Community Engagement Committee: Convened and led a group that brought together community leaders, artists, actors, funders, young people, and staff and Board members. Committee provided ideas and feedback on how to engage the community and develop new audiences through First Stage’s theater productions and Academy & Education programming.Marketing & Development: supported efforts.

Board of Directors and Marketing & Communications Committee. Helped build relationships with the community, corporate and individual donors, and the media. Played key role in rebranding and production of fundraising and community events. Rewrote and redesigned brochure and other marketing collateral.

Director of Children’s Marketing at the leading cable television and Internet service provider in Bogotá. Conceived Elbac character, and developed and implemented Friends of Elbac project as key strategy to strengthen brand loyalty and add brand value after competitors DirecTV and Sky TV entered Bogotá market. Developed children’s fan club that grew to 25,000 members in two years. Coordinated production of fan club merchandise, oversaw development of fan club website, and designed, wrote, and illustrated monthly TV Cable magazine for children. Negotiated marketing initiatives with affiliated American channels (Nickelodeon, Fox Kids, Discovery Kids, Cartoon Network, Disney Channel) and child-product companies (Mattel, Disney, McDonald’s). Conceived and managed 15 philanthropic events and community projects for underserved and handicapped children. Subscriptions to TV Cable increased 25% during period of employment in spite of competition and economic recession.

Journal Concorde – Bogotá, Colombia. Monthly newspaper sponsored by French Embassy. As volunteer, provided Art Direction, writing, editing, illustration, cartooning.Creative Director, Graphic Designer & Copywriter – Duque & Asociados Advertising. Conceived marketing & communications strategies, directed creative teams, performed branding, writing & graphic design for nonprofit and corporate clients and for major political campaigns, including a presidential campaign and several mayoral campaigns throughout the country.Graphic Designer, Photographer & Illustrator – Himalayan International Institute – Honesdale, PANonprofit international organization dedicated to yoga, meditation, spirituality, and holistic health, and to serving humanity through educational, spiritual, and humanitarian programs. Performed graphic design, layout & illustration for marketing collateral and Yoga International magazine. Key member of creative team that launched magazine.Film Editor – Colombian Ministry of Culture – Colombia. Edited Yuruparí, series of anthropological documentaries filmed in 16mm. Yuruparí is the most complete audiovisual inventory of Colombian celebrations, religious practices, traditions, rituals, customs, and popular cultures, emphasizing on indigenous and Afro-descendant groups.Writer & Video Producer – Sutatenza Rural Development – Colombia. Wrote educational scripts and edited videos at pioneering project in Sutatenza, a small village in the Andes mountains. Project taught basic academic skills, hygiene and family health, farming techniques, and community participation through a grassroots and multimedia approach. Writer, Graphic Designer, Illustrator, Cartoonist – “Signo en la Javeriana” – Bogotá, ColombiaAt the newspaper of the University’s Communications Department, played different roles, including writing about social justice issues and national politics, illustrating my own and others’ articles, and political cartooning.

Education record

Bachelor Of Arts-Communications, Communications, Journalism, Social & Community Development, Ba

Activities and Societies: Writer, illustrator and cartoonist for Faculty newspaper.ADDITIONAL TRAINING: • Digital marketing strategy.