Lucia Madero Email & Phone Number

I started my digital marketing journey 14 years ago by accident. I never thought I was going to focus my communication career in the digital world. I was (still am) in love with traditional media advertising, and since I was little, I imagined myself directing movies, commercials, radio stations or even having my own band. When I started studying at Tec de Monterrey my goal was being part or directing a creative team in one of most important ad agencies in Mexico. But then I started my internship program in HOLD, invited by a colleague, and my world turned 180 degrees. My ambitions, my dreams, my goals and my love for advertising changed. Being part of my clients growth is my greatest satisfaction. I've seen many different types of businesses entering digital marketing as a hope to increase their sales to grow their company or to accomplish greater goals and dreams.Part of my work is deciding which path is the shortest and safest way to do this. To give this type of consulting, the 9 years in HOLD I discovered, studied and specialized in each digital media from Content structure to SEO to Facebook Content to Google Adwords and moreFor the last 7 years, at Tec de Monterrey I have made digital strategies based on data. Understanding data and making decisions it´s the most important thing to accomplish business goals. I´ve focused my knowledge on data analytics and visualization. Having a good analytics structure, tagging and real time dahsboards has made our work more efficent and has optimized our strategies in diffrente ways. The possibilities for a business to grow are infinite with a good marketing strategy, and my discovery and transformation of becoming this digital consultant and data analyst is my greatest love of all. If your don´t have data, you are just a person with an opinion.

Listed skills include Mercadotecnia En Medios Sociales, Redes Sociales, Facebook, Social Media Marketing, and 26 others.

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  Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm

  Lic. Ciencias De La Comunicación