Lucia Marchese Email & Phone Number

Columbus, Ohio, Us

Market strategy and development focused on ITSM/ESM, Project Portfolio Management and iPaaS Enterprise Integration SaaS solutions. Successfully saw the company through 2 exits, with a total of 10x growth over 6 years. Growth has come from adjacent product market entry as well as customer expansion and net new market penetration.High Growth B2B SaaS- 28% 5-year CAGROperating in a model that contemplates a 100% marketing-sourced sales funnel leveraging a combined demand / SDR function that takes all opportunities through initial discovery.- 42% SAL to closed conversion- 110% net retention- 100% marketing-sourced pipeline- Expansion to new product lines and marketsStrengths: building a world-class marketing team across all pillars including a demand gen engine, sales development team, GTM planning and product launch, customer retention and expansion, sales/marketing alignment, product/marketing alignment

Jacksonville, Fl, Us

SVP, Global Marketing - Group Level 2005 - 2016Increasing responsibility for market development and expansion including geographic and new market segments leading to growth from 100M to 300M over 7 years. - Maintained a 30-40% contribution to pipeline by creating an integrated digital demand program.- Established core messaging for content generation, awareness , influencer and social marketing. - Instituted an inside sales team and model.- Integrated 8 acquisitions including positioning and packaging.- Sales enablement and training for International sales organization.- Managed market strategy and GTM plans for geographic / adjacent space expansion.- Partner selection and ongoing relationship management. Office of the CMO - Highlighted Activities2015 / 2016- Leadership of rebranding effort contemplating both messaging and visual identity.- Initiated the search and implementation for marketing automation with universal standards.- Established the role for influencer marketing across the organization.- Influenced governance and standards for all group level marketing programs.

Create and execute on a global go-to-market strategy aimed at high growth, new logo acquisition and customer expansion. Highly evangelistic sales process with heavy reliance on education and the ability to build a hard dollar business case. Participated in the exit strategy and process leading to the sale to SunGard in October 2005.

Us

Marketing leadership for ERP solution to the publishing industry.

Various responsibilities ranging from training & consulting services to marketing and project management.

Microsoft solution provider / pre-packaged software examples: equipment management, training management and hazardous material shipping.

Bs, Communications

Mls - Some Coursework