Worked for multiple international SEO projects having very good results.

• Elaborated a sociocultural, economic, and demographic analysis of the French market, defined strategic objectives, and developed the STP framework (segmentation, targeting, positioning) along with new brand codes designed for distinctiveness• Developed a two-speed brand plan designed for effectiveness by going for both sales activation (short-term) and brand building (long-term) along with target and mass marketing (+ €600,000 total budgeted expenses over 3 months, including manufacturing costs)• Defined the marketing mix through product standardization, price adaptation, omnichannel distribution strategy, and multichannel promotion strategy to stimulate brand awareness, consideration, and market share

● Strategized a business plan to enter the niche of stationery products, developing a unique positioning and consolidating it through branding to implement it in less than three weeks● Worked on a 3,000-row CSV data spreadsheet to update and publish the store products’ catalog● Segmented and targeted potential customers through Facebook, Instagram, and TikTok Ads, which generated 1.74% CTR, profitable ROAS, and 2.07% conversion rate. ● Developed and implemented an SEO campaign based on keyword research conducted with Ahrefs and content optimization, which increased the organic traffic from Google by 14 times YTD● Constantly optimized the customer journey process and managed the operational workflows, which translated to meeting exceptional KPIs over the last two years: 9.52% returning customer rate, 16% abandoned checkout recovery rate, and 2.15% delivery return rate

● Implemented strategies to increase the number of customers with a new indoor and outdoor design and merchandising● Analyzed inventory turnover, days sales of inventory, price elasticity, and demand to restock and price the products, which increased the YTD sales by 32%● Negotiated contracts and rates with key suppliers, which decreased product costs by 12% YTD● Managed the entire process of producing and selling 1000 pieces of a new product within 3 months on the Romanian market through 3 different distribution channels: physical store, online store, and online marketplace.● Administered the entire process of selling 200 different products on the largest e-commerce marketplace in Romania to generate additional sales while keeping the profit margins constant.

• Performed in-depth customer research by holding five interviews and 33 surveys with the brand’s customers, validating the hypotheses drawn from the primary data through findings from academic publications• Analyzed and provided an overview of the customer touchpoints, emotions, and pain points during each step of the customer journey and how to address each of them; additionally presented recommendations like the introduction of new types of vegan meat, proper in-store placement, new revenue stream by selling B2B and design improvement• Evaluated the current NPS (8) to provide solutions for improving customer loyalty by improving the product experience, the brand perception, and co-creation with the customers by forming a community and cooking events

• Provided the plan for market entry, distribution channels, cost optimization, and international expansion considering the sociocultural and economic factors• Proposed the differentiation strategy for product positioning after analyzing the targeted consumers and competition

● Consulted 50+ customers daily● Developed a direct marketing campaign which increased the number of customers by 11% YTD