Luciana Berenstein Karp Email & Phone Number

São Paulo, Brazil

I joined Anjos do Brasil as an angel investor aiming to help Brazilian startups to prosper, especially startups formed by women in their entrepreneurial group.

São Paulo Area, Brazil

Report to Country Manager Brazil. Responsible for the creation, structuring and P&L of a new Business Unit in MB Brazil, focusing on small- and medium-sized chains. Multidisciplinary teams: Sales, Supply Chain, Pricing and Marketing with 26 employees.• Led the entry of 60 new networks, 2,000 independent operators and the introduction of more than 1,000 SKUs, including the development of ProPower and ProPak private label products.• Implemented the e-commerce channel via marketplaces such as iFood Shop, Menu.com and Cotabest, allowing greater customer base expansion, inventory turnover and large exposure of our brand.

Role in parallel with the leadership of the business unit. Reporting to the Country Manager. Responsible for promoting business segments and the employer brand.• Replicate ProFoods’s marketing success for MB Brazil’s four business segments.• Promoted segment brands with the implementation of websites, internal & external events, email marketing and CRM tools, in addition to creating campaigns to strengthen the employer brand and pride of belonging.

São Paulo Area, Brazil

Key Account Manager for McDonald’s, Cinemark and Freddo. Responsible for P&L and KPIs management. Leadership of 40 employees among Supply Chain and Customer Services.• Integration of Supply Chain, Commercial and Customer Services teams, providing a greater focus on customers and strengthening relationships, improving KPIs.• I managed our participation in the 2016 Olympics, supplying McD restaurants in Vila Olímpica.

Brazil

Report to Latin America Director, dotted line to the Aerospace VP in France and Automotive VP in Germany. Direct sales to key accounts such as Embraer, GE Celma, PAMA, TAM, Gol, VW, GM, Fiat and Ford.• Strengthening relations with the main aerospace and automotive players, mapping production chains, creating a strategic planning and increasing sales eight times in these industries.

São Paulo Area, Brazil

Direct sales to customers from several industries in São Paulo state, such as Petrochemicals, Automotive, Aerospace and Inspection Companies. • Doubled GEIT sales in São Paulo in the first year. • Tiger Team 2009 – nominated Top 10 Worldwide Sales Manager at GE Inspection Technologies, being part of the global team discussing GE IT sales strategy in Europe. Project developed in Belgium and USA.

Brazil

Responsible for sector analysis and elaborating strategic planning• I designed new solutions, business models, technical-commercial partnerships, business plans and go-to-market strategy.• I have developed, in partnership with two domestic companies, the EaseCard®, an electronic purse solution, providing basic education students’ parents with greater control of their children’s consumption, helping them in the food and finance education. A rather positive media repercussion attracted customers from all over Brazil, enhancing the solutions and services sales strategy by including our direct channel.

Brazil

Idealization, creation and managing a new business area, responsible for changing customers and employee’s mindset, from suppliers of traditional products to solution integrator of traditional Telecom, VoIP, IT and mobility solutions. • Increased share-of-wallet acquisition at some customers through portfolio expansion (mobile workforce automation, RFID, telemetry, automatic vehicle monitoring, web conference services).• Main Project: integrated digital solution for SAMU, more than R$130 million– winner of the 2004 Siemens EN Innovation Award.• We received the Siemens EN Special Award 2005, for the traffic management and control system modernization project, developed for CET-SP.

Brazil

Team responsible for supporting sales to Contact Center customers with solutions such as Multimedia Call Centers, IVR, Digital Recorders, Workforce Management and CRM software.• Hiring and leadership of Siemens Enterprise's first team of specialized technical consultants.• Idealization, creation, and launching of Contact Club, a campaign intended for driving marketing of Contact Center’s complete solutions, by incrementing partners’ products sales in our installed base. The campaign comprised a website dedicated to our partners’ products and cases, with limited access to “club members”, customer workshops and diversified promotional material. This campaign was one of the two runner-ups of a nationwide advertising contest.• Winning big customers like Telet (nowadays Claro), Varig, IOB and BR Distribuidora.

Munich Area, Germany

Working at Siemens Munich, strengthening multicultural experience and negotiation skills.• I worked as business interface for Brazilian team, and technical support for European countries.• I enjoyed the team responsible for analyze scenarios for ASP – application service provider – and e-commerce, two innovative concepts at that time.

Brazil

Responsible for introduction new products from Siemens Telecom Enterprise portfolio in Brazil and their life cycle, involving interfaces with Siemens Headquarter in Germany, Brazilian’s factory, R&D department, services structure, training institute and our 9 sales branches.• Market share increased from 34% to 42% with Hicom 300E, Siemens Enterprise’s prime product, consolidating Siemens as the leader in the large systems market.• First company to introduce a DECT solution in Brazil: Hicom Cordless E. The 6 month leading edge assured us large projects like Bristol Meyers Squibb, Mercedes Benz, Audi, Renault and Chesf.

São Paulo Area, Brazil

Pre-sales support, project management (focused on customer satisfaction, installations time and costs), technical team coordination.• Voice Platforms, Call Centers and Trading Operation Desks implementation in big customers from several industries like USP, Xerox, HSBC Bamerindus, Nossa Senhora de Lourdes Hospital , Blue Life, Camargo Correa, São Paulo State Labor Secretary, Bayer and Centro Empresarial de São Paulo, reaching 200 implementations in one year, by the team I managed.• 5% savings in costs, due to the introduction of factory-surplus material return. • Reduction in approximately 40% in the installation time, achieved through the inclusion of anticipated project analysis by determining, in advance, any lack of material or of specific technical knowledge, and by integrating schedule of team members involved in each implementation stage.

São Paulo Area, Brazil

Two-years trainee program from Siemens Group• I worked in different departments from Equitel such as pre-sales, product management and services departments, participating in courses and activities with trainees from other business units.• Internship end-program project: study of the implementation of a wind and solar energy park.

Mba In Economy, Investment And Banking

Course will start in oct.2024

Mba In Sustainable Development

Partnership between FGV and Mc Donalds

Mba In Company

Siemens Management Program (S4)

Mba In Marketing

Bachelor, Electrical Engineering Specialist In Telecommunications