Luciana Borges Email & Phone Number

São Paulo, Brazil

Brasil

Brazil

Main Activities Performed:- Increased the number of MQLs generated by 20% in 2 months.- Increased sales by 33% in 3 months through acquisition-focused experiments.Increased the conversion rate of SQLs to sales by over 40% in 3 months.Main Responsibilities:- Built a backlog from scratch with over 80 experiments for Prevision (a Softplan group company)focused on user acquisition and activation using frameworks like Bullseye and ICE Score.- Managed the operational side of experiments and documented learnings using tools like Clickup,Notion, and Miro.- Created business metrics for the entire product funnel and performed data analysis using toolslike Power BI and Look Studio.- Monitored MQL and sales entries using tools like RD Station and Pipedrive.- Acted as a growth culture ambassador, aligning strategies with key company areas (CS, Product and Sales).

Brazil

Main Activities Performed:- Built, validated, and launched a new product from scratch for Timenow, leading to the creationof an innovation area within the company and 5 success stories of innovation projects worthmillions for major companies in the Brazilian industry.- Created an innovation area from scratch for Objective and conducted over 20 customerdevelopment experiments to validate new business ideas using LinkedIn Ads, email marketing,and ABM, resulting in cost reductions of over 1M reais.Main Responsibilities:- Responsible for creating user acquisition and activation strategies for scale-up startups such asBulla, Rocketmat, Eduzz, Manejebem, Learn to Fly, Flowup, and Replayers.- Managed the entire project for creating a Business Intelligence area for Eduzz with the internalmarketing team using tools like Google Look Studio for data visualization, event mapping inGoogle Analytics, URL tracking for all products, and data integration from Hubspot CRM.- Executed over 50 experiments to validate new acquisition channels focused on paid media, SEO,online events, community creation, referral programs, and sales actions using tools like Hotjar,Phantombuster, We-connect, Google Optimizer, Optimizely, and Snov.io.- Managed the entire operation of experiments using Kanban and Scrum routines through Asanaand led planning and sprint opening ceremonies with the Tração Online squad.- Conducted 2 workshops for over 60 startups in acceleration by Sebrae.

Florianópolis, Santa Catarina, Brazil

Main Activities Performed:- Created the entire GTM strategy for Dicas Floripa: from 0 to 48k followers on Instagram and10,000 new users in 3 months through acquisition campaigns on Meta Ads, TV commercials inNSC programs focused on the persona, and content production with influencers on Instagram@thigas (925k followers), Vibe de Dois (524k followers), and @role.floripa (42k followers).-Built an innovation lab from scratch with NSC's digital transformation leadership, validating over10 business ideas responsible for over 100k in revenue in 1 year.Main Responsibilities:- Built the new prototype of the new Clube NSC from scratch with the UX team andconducted discovery research with current users.- Created the entire GTM strategy for Clube NSC in conjunction with the operations teamand built business metrics from scratch to evaluate the results of the entire product funnel(acquisition, activation, and retention) and tracked the entire customer journey in GoogleAnalytics.- Created playbooks, ceremonies, and experimentation processes and documentation forover 30 employees in NSC's marketing and sales areas.- Led a team of over 10 people and managed the Dicas Floripa experiment backlog with theinfluencer team and NSC's media areas (TV and Radio) using Asana and conducting sprintopening and closing ceremonies and methodologies like Scrum and Kanban.

Brazil

Main Activities Performed:- Helped over 10 B2B SaaS startups build an innovation and testing area from scratch andimplement experimentation and A/B testing processes.- Created a Business Intelligence area using tools like Google Looker Studio, GoogleAnalytics, and implemented experimentation processes for over 10 employees(Marketing, Sales, and CS) at @MediaPost.- Executed over 20 experiments focused on Google Ads and outbound strategies using toolslike Sales Navigator and Neoway for Dextra, resulting in an increase of over 15% in thevalue of closed licensing contracts.Main Responsibilities:- Managed the entire operation of experiments using Kanban and Scrum routines throughAsana and led planning and sprint opening ceremonies with my squad and the internalteam of clients served.- Created a personalized learning library using tools like Growth Hackers and Notion.- Used over 20 tools to execute experiments, such as Meetime, RDStation, ActiveCampaign,Hunter.io, Snov.io, Miro, Phantombuster, Crazyegg, Ubersuggest, Semrush, among others.- Used frameworks like Laravel PHP and tools like Google Look Studio to build real-timebusiness metrics visualization dashboards.

Florianópolis, Brazil.

Main Activities Performed:● Launched 3 MVPs in 6 months for Claro TV and Claro Mobile products, responsible forover 35K in monthly revenues.Main Responsibilities:● Led a squad of 7 people including programmers, data analysts, UX designers, and trafficmanagers.● Built a Business Intelligence structure from scratch to measure the results of over 20 useracquisition experiments using Power BI and led data integration via API conversions andsales from Claro with the Tekoa development team.● Managed the entire project using agile methodologies like Scrum and Kanban and ledsprint opening/closing ceremonies.

Florianópolis, Brazil.

Main Activities Performed:● Awarded 2nd place for highest performance in agency development in ResultadosDigitais' partnership program.● Recognition for 3rd place for Tatics agency in the “Masters of Conversion” category at theResultados Agencies Award.Main Responsibilities:● Provided consulting on strategies to validate acquisition channels (Google Ads, Meta Ads,SEO, and content production) for over 100 agencies across Brazil.

Belo Horizonte, Brazil

Main Activities Performed:● Created the entire content production strategy for the Bosque da Esperança Cemeteryblog in Belo Horizonte, which received over 50k organic visits and 700% ROI.Main Responsibilities:● Managed SEO on-page experiments and content production using tools like Ubersuggest,Semrush, Asana, and Wordpress.● Managed the entire Inbound Marketing project for Mastermaq Software using projectmanagement methodologies like Scrum and Kanban and tools like Trello.

Belo Horizonte, Brazil.

Main Activities Performed:● Increased the number of enrollments for the Unipê client by over 30%.Main Responsibilities:● Responsible for creating acquisition strategies for the João Pessoa University Center(Unipê) and IPEMED in Belo Horizonte.● Created the entire content production and SEO strategy for Unipê and Unimed.● Managed the budget of over 500k with the performance team for Unipê's paid mediacampaigns and analyzed data from the number of enrollments from each campaign.● Launched 10 new landing pages using CRO techniques for IPEMED focused on medicalpostgraduate courses using tools like Wordpress and Hotjar.● Created performance reports using data from Google Analytics and Hubspot.

Belo Horizonte, Brazil

● Increased e-commerce sales by over 30% using Google Ads, Meta Ads, email marketing,and sales in marketplaces such as Americanas.com and Mercado Livre.● Reduced customer acquisition cost by 10% using SEO strategies and content productionfor the blog via WordPress.● Increased repeat purchases by 20% from the existing customer base using lead nurturingand lead scoring strategies in RD Station.

Belo Horizonte, Brazil

Main activities performed:● Responsible for creating acquisition strategies on Google Ads for Belém JardimFitoterápicos and Fundação Torino, managing a monthly budget of over 25k.● Planned content, posted, and managed social media for Colégio Loyola, Fundação Torino,Belém Jardim Fitoterápicos, and Lojas Aqui in Belo Horizonte.

Belo Horizonte, Brazil

Main activities performed:● Created a digital marketing area from scratch and executed Google Ads strategies forADVwin and ADVfast products.● Organized semi-annual in-person events for clients.● Developed the entire visual identity (logo, business cards, sales presentations, etc.) for theproducts.● Planned blog content and on-page SEO strategies using WordPress.● Planned and executed email marketing campaigns for the leads and customer base.

Mba Em Gestão Empreendedora Em Marketing Digital, Marketing Digital

O curso tem por objetivo analisar em profundidade o novo ambiente desenvolvido a partir das Novas Mídias (online e offline) e os impactos.

Administração L.F.E Marketing, Administração/Marketing