Luciana Borges Email & Phone Number

São Paulo, Brazil

Brasil

Brazil

Main Activities Performed:- Increased the number of MQLs generated by 20% in 2 months.- Increased sales by 33% in 3 months through acquisition-focused experiments.Increased the conversion rate of SQLs to sales by over 40% in 3 months.Main Responsibilities:- Built a backlog from scratch with over 80 experiments for Prevision (a Softplan group.

Brazil

Main Activities Performed:- Built, validated, and launched a new product from scratch for Timenow, leading to the creationof an innovation area within the company and 5 success stories of innovation projects worthmillions for major companies in the Brazilian industry.- Created an innovation area from scratch for Objective and conducted over 20.

Florianópolis, Santa Catarina, Brazil

Main Activities Performed:- Created the entire GTM strategy for Dicas Floripa: from 0 to 48k followers on Instagram and10,000 new users in 3 months through acquisition campaigns on Meta Ads, TV commercials inNSC programs focused on the persona, and content production with influencers on Instagram@thigas (925k followers), Vibe de Dois (524k followers), and.

Brazil

Main Activities Performed:- Helped over 10 B2B SaaS startups build an innovation and testing area from scratch andimplement experimentation and A/B testing processes.- Created a Business Intelligence area using tools like Google Looker Studio, GoogleAnalytics, and implemented experimentation processes for over 10 employees(Marketing, Sales, and CS) at.

Florianópolis, Brazil.

• Main Activities Performed:
• Launched 3 MVPs in 6 months for Claro TV and Claro Mobile products, responsible forover 35K in monthly revenues.Main Responsibilities:
• Led a squad of 7 people including programmers, data analysts, UX designers, and trafficmanagers.
• Built a Business Intelligence structure from scratch to measure the results of over 20 useracquisition experiments using Power BI and led data integration via API conversions andsales from Claro with the Tekoa.
• Managed the entire project using agile methodologies like Scrum and Kanban and ledsprint opening/closing ceremonies.

Florianópolis, Brazil.

• Main Activities Performed:
• Awarded 2nd place for highest performance in agency development in ResultadosDigitais' partnership program.
• Recognition for 3rd place for Tatics agency in the “Masters of Conversion” category at theResultados Agencies Award.Main Responsibilities:
• Provided consulting on strategies to validate acquisition channels (Google Ads, Meta Ads,SEO, and content production) for over 100 agencies across Brazil.

Belo Horizonte, Brazil

• Main Activities Performed:
• Created the entire content production strategy for the Bosque da Esperança Cemeteryblog in Belo Horizonte, which received over 50k organic visits and 700% ROI.Main Responsibilities:
• Managed SEO on-page experiments and content production using tools like Ubersuggest,Semrush, Asana, and Wordpress.
• Managed the entire Inbound Marketing project for Mastermaq Software using projectmanagement methodologies like Scrum and Kanban and tools like Trello.

Belo Horizonte, Brazil.

• Main Activities Performed:
• Increased the number of enrollments for the Unipê client by over 30%.Main Responsibilities:
• Responsible for creating acquisition strategies for the João Pessoa University Center(Unipê) and IPEMED in Belo Horizonte.
• Created the entire content production and SEO strategy for Unipê and Unimed.
• Managed the budget of over 500k with the performance team for Unipê's paid mediacampaigns and analyzed data from the number of enrollments from each campaign.
• Launched 10 new landing pages using CRO techniques for IPEMED focused on medicalpostgraduate courses using tools like Wordpress and Hotjar.

Belo Horizonte, Brazil

• Increased e-commerce sales by over 30% using Google Ads, Meta Ads, email marketing,and sales in marketplaces such as Americanas.com and Mercado Livre.
• Reduced customer acquisition cost by 10% using SEO strategies and content productionfor the blog via WordPress.
• Increased repeat purchases by 20% from the existing customer base using lead nurturingand lead scoring strategies in RD Station.

Belo Horizonte, Brazil

• Main activities performed:
• Responsible for creating acquisition strategies on Google Ads for Belém JardimFitoterápicos and Fundação Torino, managing a monthly budget of over 25k.
• Planned content, posted, and managed social media for Colégio Loyola, Fundação Torino,Belém Jardim Fitoterápicos, and Lojas Aqui in Belo Horizonte.

Belo Horizonte, Brazil

• Main activities performed:
• Created a digital marketing area from scratch and executed Google Ads strategies forADVwin and ADVfast products.
• Organized semi-annual in-person events for clients.
• Developed the entire visual identity (logo, business cards, sales presentations, etc.) for theproducts.
• Planned blog content and on-page SEO strategies using WordPress.
• Planned and executed email marketing campaigns for the leads and customer base.

Mba Em Gestão Empreendedora Em Marketing Digital, Marketing Digital

O curso tem por objetivo analisar em profundidade o novo ambiente desenvolvido a partir das Novas Mídias (online e offline) e os impactos.

Administração L.F.E Marketing, Administração/Marketing