Luciana Carreteiro Email & Phone Number

São Paulo, Sp, Br

São Paulo

Crescimentum is a TOP OF MIND T&D Brazilian company, and has joined Cegod Group in 2020 to amplify its global reach.- Participation in Lider do Futuro (Leader of the Future) immersive training- Corporate trainer with customized content for Brazilian clients- Coaching executives for leaders in Portuguese, English, Spanish & French

São Paulo, Brazil

The leader´s challenge is: deliver results, engage people and take care of himself. The Grupo Huma train leaders for this game. Some facts about us:* + 45 years accumulated of executive experience* + 15.000 people impacted around the globe* +10.000 hours serving leaders,* Serving in 4 continents and 5 languages* 100% customized approach for each client* Supporting executives from international companies such as, GE Group, Grupo Arezzo, Globosat & Banco do Brasil.*

São Paulo Area, Brazil

My mission is to transform Brazilian Leaders to reach their maximum potential. Focus is to help leaders to develop their leadership behaviors, challenging them to step out of their comfort zone e therefore, bring long lasting positive results. All this is simple around a provocative and insightful dialogue.

São Paulo Area, Brazil

95% of leaders who did the Executive Coaching process from Marshall Goldsmith Stakeholders Centered Coaching improved their leadership behaviors. MGSCC is a garanteed & measurable process in which the leader can track how he is doing and adjust accordingly. Peter Drucker said: "if you want something new, you have to stop doing something old". Indeed, to do more of the same, gets you to the same place. And to evolve, transform or even change, you have to first choose a trustful coach and process. MGSCC has been developed by Marshall Goldsmith and its team, recognized as the #1 Thinker of the world and I am part of his team having worked as a Marketing Executive for 15 years in global companies.I am pleased to help Brazilian leaders to reach their optimum potential.

São Paulo Area, Brazil

- Managing directly a team of 3 and project management of over 15- Responsible to manage & develop the leading coffee brand in Brazil called Pilão, planning and tracking KPIs to follow-up on brand´s health- Project management & launch of the new communication campaign from " the strongest coffee in Brazil" to "you shake the world, it´s not the world that shakes you": consumer centric approach - Innovation Strategy definition & Roast & Ground growth for the next 5 years managing a cross-functional team- Launch of international platform of L´OR Coffee brand- Management of small regions of Brazil to increase POS presence & visibility and influence Market Share- Total Brand Budget & communication plan management

São Paulo Area, Brazil

- Innovation Project Management for House Claening Category: Veja, Poliflor, Destac & Nugget- Responsible for the 5 years pipeline Innovation, in charge of Global research as Leader Country- Managing Innovation Strategies project with local cross-functional team- Vanish as Global Trade mission to develop Developing Countries Vanish Trade Positioning

Rio De Janeiro E Região, Brasil

• Managed the present portfolio and future pipeline, conducting financial studies, analysis of competitors, prices and sales volume in order to define national and regional business strategies.. Understanding consumer needs and Ice Cream Category needstates.• Was responsible for managing innovation projects including the Production, Application Group, Legal, Standard, Internal and External Communications Areas and Suppliers. • Introduced the new brand of Popsicles PEGAPOP Deskasca, having developed the entire business plan, which involved the creation of online and off-line media plans and POS material, in accordance with the budget and deadlines established, executed and a record time of five months.• Controlled the 2012 Marketing budget, including the selection of activities in line with targets and management of global agency. • Implemented marketing training for the direct and indirect sales teams. • Defined the tasks for the Garoto and Nestlé Popsicle marketing team, ensuring the use of BHT, Nielsen and Neogrid tools, as well as analyses. • Participated in the strategic definition of Garoto (chocolate and ice-cream) sponsoring FIFA games.

São Paulo And Region, Brazil

• Created the business strategy for the only e-commerce channel in Brazil, with a focus on sales (capsules, machines and accessories), relationship club and brand experience. • Created the website according to the same global model for NESCAFÉ Dolce Gusto, which involved defining the business model, negotiating with distributor, understanding the legal and tax process, communicating with global partners (Ogilvy and Proximity) and translating the website from English into Portuguese.• Managed accessories, including the selection of items to be imported, defining demand and price.• Created a business plan to service the B2B market, identifying several paths and presenting to the Coffee Committee the different options with an e-commerce focus. • In 2010 executed a direct mail action with a schedule of sending out e-mail marketing with a focus on building consumer loyalty and brand engagement. • From January to April 2010, accumulated the functions of Trade Marketing Head - Coffees and Junior Marketing Manager – NESCAFÉ Dolce Gusto, due to the importance of both projects.

São Paulo E Região, Brasil

• Gained an understanding of the coffee category, including shopper behavior and coffee consumption in Brazil, identifying sales opportunities per channel, demonstrating in-depth knowledge of the coffee market to clients.• Implemented the category management strategy within the main Key Accounts , analyzing client data according to SKUs and segment in order to improve sales and client margins, especially.• Introduced the innovative segment of coffee in capsules for Trade, launching NESCAFÉ Dolce Gusto in Brazil, which involved the development and presentation to clients, convincing them to have a dedicated space in stores and preparing new POS material.• Implemented at a store under the new planogram with a different vision (new shopper decision tree: by brand and then packaging), eliminating low performing SKUs, resulting in a sales increase.

Vevey, Switzerland

• Participated in the International Marketing and Sales Program in the Beverage Strategic Business Unit, which resulted in the first expatriation to Brazil.• Prepared a database of functional ingredients with a focus on Asia and Africa. This project was developed in conjunction with the Financial, Supplier, Production, Nutrition and Research areas, with collaboration from the Nestlé Research Center.• Provided support in preparing a long-term business plan for Coffee Business in Brazil.

Nice Et Bretagne, França

• Negotiated tabloid promotional operations, controlling the registration and presence of all products to increase numerical distribution.• Implemented new weekly planograms to improve product exposure on shelves, with a focus on increasing sales.• Monitored launchings and actions by the competition for the Marketing Managers.• Was the recipient of two annual awards for increasing sales of Finish (Brittany) and Vanish (Nice).

Rio De Janeiro E Região, Brasil

• Provided support in managing the Granado, Scholl and HORECA (Sofitel) brands, monitoring sales and strategic reports for decision-making.• Participated in the development of three export lines, which today are also marketed in Brazil.• Participated in the International Cosmetics Trade Fair Bologna (Italy), with a focus on customer service.

Grande Atlanta E Região, Estados Unidos

• Developed projects to increase the number of members.

Graduação, Psychology

Activities and Societies: Mudança de faculdade devido a mudança de estado.

Bachelor, Psychology

Mba Em Coaching, Desenvolvimento De Lideres E Coaching

Marshall Goldsmith Stakeholder Centered Coaching Certified, Coaching Executivo

Activities and Societies: Marshall Goldsmith é o #1 leadership thinker e seu programa MGSCC foi reconhecido como o melhor método global de.

Finanças Para Não Financeiros, Finance And Financial Management Services

O curso apresenta os principais conceitos da gestão financeira e as suas aplicações no mundo corporativo atual, a fim de dar suporte à.

Master Of Science In Marketing Management, Marketing, Administração,

Activities and Societies: Volley-ball and multicultural activities such as discovering arabic, persian, french, german food.

Bachelor In Marketing And International Trade, Marketing