• Quantum-Powered Beauty and Wellness StrategistAs an Independent Product Development Consultant and Brand Strategist, I specialize in guiding cosmetic, OTC, and medical device brands towards innovative and sustainable solutions. At the helm of LULUBLE Group, I leverage my expertise in traditional formulation and cutting-edge quantum science to deliver transformative beauty and wellness experiences.I specialize in developing cutting-edge technologies, including bioenergetic formulations and sustainable beauty solid bars. My approach combines traditional beauty science with quantum principles to create products that not only enhance physical appearance but also promote overall well-being.With a deep-rooted passion for wellness and longevity, I focus on enhancing skin and hair health through biohacking techniques. My unique approach combines scientific innovation with personalized strategies to help individuals unlock their full potential and embrace a more fulfilling lifestyle.

∙ Led the identification and evaluation of new technologies for Nix (lice treatment), Summer's Eve (feminine hygiene) and Boudreaux's Butt Paste (baby care) through the lens of unmet consumer needs and drove the product development to commercialization and/or implementation.∙ Led the M&A critical tasks and activities for Product Development/R&D during Fleet’s acquisition in 2017. ∙ Responsible for overseeing the R&D budget/capex and managing the scientists at Fleet PD Lab and Pilot Plant in Lynchburg VA, focused on the product development of Summer's Eve. ∙ Participated in the development and interpretation of consumer research to understand the consumer experience with products and categories, ultimately translating into value enhancement opportunities against specific brand strategies.∙ Led cross functional NPD core teams through pre-defined stage/gate process with collaboration of Brand Marketing management.∙ Responsible for NPD leadership of OTC drugs, medical devices, and/or EPA regulated products within PBH portfolio.∙ Identified new product supply chain opportunities of raw materials, manufacturing and packaging and collaborate with Operations and Finance to determine product COGs and develop inventory build plan to meet launch and on-going demand. Managed production validation program in conjunction with Quality Affairs team.∙ Developed and managed project budget including development, capital and tooling expense. Led pilot and final product stability program.

∙ Consulting services for a wide range of consumer goods industries - bringing your ideas to life.∙ Responsible for mapping the category of digital apps, identifying consumer tension, creating the digital brand strategy, and communicating the story from ideation to launch.∙ Responsible for marketing a diverse range of web applications and mobile apps for Android, Apple iOS projects from concept to deployment on Google Play Store, Apple App Store and the Cloud.

∙ Managed the product development of Clearasil and Dettol brands.∙ Managed safety, efficacy, and industrial trial testing budgets to successfully launch new products.∙ Managed, mentored, and engaged a team of scientists.∙ Led Body Wash Innovation Pipeline and Technical Product Mapping initiatives.∙ Led Consumer Centric Innovation initiative.∙ Global Marketing and Global Consumer Insights partner - crafted brand building strategies and created right product architecture.

∙ Manage the product development of Avon Care and Avon Sun brands.∙ Manage safety and efficacy testing budgets to successfully launch new products and ensure the leverage of existing technologies.∙ Manage, mentor and engage a team of direct reports and matrix employees.∙ Deliver consumer relevant claims and superior product performance.∙ Partner with Global Marketing to craft brand building strategies and create right product architecture.∙ Partner with other cross functional teams (Supply Chain, Sourcing, NPE&D, IMI, Processing, and Product Safety) for flawless product launch execution.∙ Lead technical strategic teams to ensure pipeline built and identify whitespace.∙ Excellence in risk assessment, NPD, FMEA, FPA, RACI

∙ Managed the product development of Personal Care mega brands: Skin So Soft, Moisture Therapy, and Senses.∙ Led Body and Shower Category Aesthetic Expert Evaluation initiative.∙ Managed tight safety and efficacy testing budgets, yet able to provide superb claims and superior product performance.∙ Partnered with Regional and Global Marketing teams to create brand strategies and support product launches on time, including the creation of brand reactivation and storytelling.∙ Trained, mentored, and successfully engaged a team of young chemists.∙ Delivered complex technologies to Personal Care formulations through communication with vendors and in-house leverage teams.∙ Worked closely with matrix teams to deliver products compliant with stringent safety regulations and guidelines.

∙ Managed the product development of a diverse portfolio of Personal Care brands including Bubble Bath, Bar Soap, Simply Delicate (Feminine Hygiene), and Children & Baby

∙ Coordinated the OTC Drug Stability Program.∙ Developed protocols and validated methods following USP guidelines and FDA regulations.∙ Trained and supervised personnel to perform OTC method validation and routine drug stability testing.∙ Discovered and examined interactions of drug actives within formulations under development using NIR, HPLC, and GC techniques.

∙ Led the product development startup of the manufacturing facility - Hair Care Lead Expert.∙ Developed and implemented methods for scale-up and product stability.∙ Partnered with Marketing to support product concept and vision for launch.∙ Partnered with SENAC Hair Salon to test product performance, claim substantiation, and gain consumer feedback.∙ Trained personnel and implemented a QC system based on GMP techniques following specific Brazilian guidelines.