Luciana Hansen Email & Phone Number

In this role, I provided marketing and business development support to over 3 small businesses and start-ups in the insurance and medtech industries. My primary responsibilities included researching customer behavior, potential strategic partners, and key competitors.- Used Salesforce to track over 75 self-sourced strategic insurance partner opportunities against a goal of 55- Helped tech start-up draft marketing plan, with a goal of acquiring $5M in seed funding, by performing… Show more In this role, I provided marketing and business development support to over 3 small businesses and start-ups in the insurance and medtech industries. My primary responsibilities included researching customer behavior, potential strategic partners, and key competitors.- Used Salesforce to track over 75 self-sourced strategic insurance partner opportunities against a goal of 55- Helped tech start-up draft marketing plan, with a goal of acquiring $5M in seed funding, by performing industry competitive analysis including competitors’ online presence, reviews, products/services, marketing, pricing, sales tactics, and technology- Conducted customer behavior research and ensured best practices to identify and implement methods to improve client survey response rates, from 60% to 85% in a 3-month period Show less

Reno, Nv

I plan, implement, monitor, and assess an individualized classroom instructional program (virtual/in-person/hybrid) for 8-16 learners with special needs, employing a variety of techniques and technologies. I also served as a lead for a professional development team where I spearheaded meetings and developed monthly professional development agendas for up to 10 attendees.- Lead and collaborate with multi-stakeholders (educators, service providers, administration, parents) to develop and… Show more I plan, implement, monitor, and assess an individualized classroom instructional program (virtual/in-person/hybrid) for 8-16 learners with special needs, employing a variety of techniques and technologies. I also served as a lead for a professional development team where I spearheaded meetings and developed monthly professional development agendas for up to 10 attendees.- Lead and collaborate with multi-stakeholders (educators, service providers, administration, parents) to develop and present recommendations, align support and ownership, and monitor progress for up to 20 individualized learning plans resulting in specialized instruction and custom supports, utilizing EdTech SaaS tools (Accelify and Infinite Campus CRM)- Increased average learner achievement from 55% to 82% in 10 months by collaborating with key stakeholders to define state standards-based objectives and criteria for individualized learning plans and ensure proper implementation and adoption - Resolve complex and contentious learner challenges by building and leveraging stakeholder relationships with educators, administrators, behaviorists, and caseworkers to create recommendations and implement solutions. - Use EdTech tools to gauge learning progress (Unique), effectiveness of current instruction (News2You, Learning A-Z, Dreambox), and communicate learner progress (ClassDojo) with stakeholders (parents) Show less

Remote

Facilitated strategic partnerships for CriticalTrack SaaS product through pre-launch and implementation phase. Managed campaigns for social media apps to increase user base and drive revenue.- Used consumer search behaviors to build campaign strategies for online game (MyFarm) that generated over 1M users within the first 30 days of launch by analyzing insight from data to make improved modifications - Served as account manager and provided daily customer support for up to 10… Show more Facilitated strategic partnerships for CriticalTrack SaaS product through pre-launch and implementation phase. Managed campaigns for social media apps to increase user base and drive revenue.- Used consumer search behaviors to build campaign strategies for online game (MyFarm) that generated over 1M users within the first 30 days of launch by analyzing insight from data to make improved modifications - Served as account manager and provided daily customer support for up to 10 clients with a total portfolio value of $95K- Proactively collaborated with cross-functional internal stakeholders and external partners to ensure compliance, negotiate contracts, and facilitate integration of CriticalTrack SaaS Agile tool Show less

Thousand Oaks, California, United States

Generated revenue by securing strategic partnerships in a variety of disciplines. Partnered with internal and external stakeholders to collaborate on strategic projects and tasks, including partnership proposals and account management.- Generated revenue of $2.5M against a quota of $2M in 12 months by identifying, pitching, negotiating, and securing strategic partnerships in the areas of advertising, marketing, content functionality, and distribution- Directed marketing… Show more Generated revenue by securing strategic partnerships in a variety of disciplines. Partnered with internal and external stakeholders to collaborate on strategic projects and tasks, including partnership proposals and account management.- Generated revenue of $2.5M against a quota of $2M in 12 months by identifying, pitching, negotiating, and securing strategic partnerships in the areas of advertising, marketing, content functionality, and distribution- Directed marketing campaigns and created monthly analyzed metrics reports for up to 15 strategic partners to make improved campaign modifications and ensure continued adoption, retention, and renewals- Creatively built plans and partnership proposals (12-15 per quarter), utilizing PowerPoint, that leveraged United Online’s proprietary technologies and unique products by employing critical thinking skills to fulfill prospective client's objectives Show less

Marketing / Business Development

Established strategic relationships for affiliate distribution and corporate partnership programs. Collaborated with internal stakeholders to project-manage affiliate marketing distribution programs.- Increased conversion rates of affiliate program signups from to 25% to 40% through targeted cross-promotional campaigns to increase program awareness and enrollment- Expanded affiliate distribution program which comprised of 100-125 affiliate distribution partners by onboarding… Show more Established strategic relationships for affiliate distribution and corporate partnership programs. Collaborated with internal stakeholders to project-manage affiliate marketing distribution programs.- Increased conversion rates of affiliate program signups from to 25% to 40% through targeted cross-promotional campaigns to increase program awareness and enrollment- Expanded affiliate distribution program which comprised of 100-125 affiliate distribution partners by onboarding, troubleshooting, and finding solutions through internal cross-team collaboration- Secured 8 corporate co-branded internet services in 1 year period (increase of 40%) by presenting and negotiating with strategic partners, while relying heavily on personal accountability for results as well as overcoming customer objections- Leveraged and strengthened stakeholder relationships (partners, product managers, marketing) to gain trust and respect as well as to advocate for partner needs with internal teams Show less

Promotions / Corporate Sposorship

Led all online and print promotions, from pitch to execution, to help increase theme park attendance and build brand awareness. Secured and implemented tv, radio, and in-store promotions in local and outer markets.- Secured promotions with media value of $500,000 online, $400,000 print (local and national), and $600,000 in-store (local and national) in a period of 12 months by leveraging programs’ value proposition and researching partners, pitching, negotiating, and securing mutually… Show more Led all online and print promotions, from pitch to execution, to help increase theme park attendance and build brand awareness. Secured and implemented tv, radio, and in-store promotions in local and outer markets.- Secured promotions with media value of $500,000 online, $400,000 print (local and national), and $600,000 in-store (local and national) in a period of 12 months by leveraging programs’ value proposition and researching partners, pitching, negotiating, and securing mutually beneficial partnerships- Oversaw and implemented (local and national) corporate partnership promotions, valued at $1.7M, (Discover, Panasonic, Kodak, Wells Fargo, Pepsi, and Gatorade) and with cross-functional teams to conduct regular check-ins to ensure partners’ short and long-term goals were being met and relationship continued to be mutually beneficial- Executed tv, radio, in-store, print and online promotions as well as in-park promotional events (press junkets, concerts, live tv/radio broadcasts, Halloween Horror Nights, New Year’s Eve Dance Party, and Holiday Wonderland) (12-18 per quarter) by collaborating with cross-functional teams (Sales, Legal, Creative Services, Operations, Public Relations, and Entertainment)- Collaborated with and acted as theme park promotional liaison to all 8 cross-business units and councils (including Universal Pictures, New Media, Video, and CityWalk) for cross-promotional opportunities Show less

Promotions / Corporate Sponsorships

Spearheaded all online promotions, from pitch to execution, to bring in revenue, increase park attendance and build brand awareness. Secured, planned, directed, and implemented tv, radio, in-store, and print marketing programs.- Secured and implemented promotions with media value in excess of $1.1M TV/radio (local and outer market) and $500,000 in-store/print (local) in 18 months by researching, identifying, negotiating, contract development, and closing- Secured, planned, and… Show more Spearheaded all online promotions, from pitch to execution, to bring in revenue, increase park attendance and build brand awareness. Secured, planned, directed, and implemented tv, radio, in-store, and print marketing programs.- Secured and implemented promotions with media value in excess of $1.1M TV/radio (local and outer market) and $500,000 in-store/print (local) in 18 months by researching, identifying, negotiating, contract development, and closing- Secured, planned, and executed online promotions (Yahoo, Expedia, Digital Cities) to increase average online ticket sales revenue by $17K/month- Spearheaded execution of corporate sponsorship marketing programs by acting as point person and day-to-day account manager while collaborating and strategizing with corporate partners and cross-functional internal teams to plan, manage, and implement- Collaborated with cross-functional teams (Legal, Advertising, Operations, Creative Services, Public Relations) to plan and execute effective and timely promotions Show less

Ba, Marketing

Activities and Societies: Delta sigma pi

Masters, Special Education