LIDE is a private nature organization which brings together entrepreneurs in twelve countries and four continents. LIDE discusses the strengthening of the free initiative of economic and social development, as well as the defense of ethical principles of corporate governance in the public and private sectors. LIDE was founded in Brazil in 2003, and is formed by business leaders from national and international corporations. It promotes integration of companies, organizations and private entities… Show more LIDE is a private nature organization which brings together entrepreneurs in twelve countries and four continents. LIDE discusses the strengthening of the free initiative of economic and social development, as well as the defense of ethical principles of corporate governance in the public and private sectors. LIDE was founded in Brazil in 2003, and is formed by business leaders from national and international corporations. It promotes integration of companies, organizations and private entities by means of debates, forums and initiatives for supporting sustainability, education and social responsibility. LIDE brings together leaders who believe in strengthening free enterprise in Brazil and worldwide. Show less

Account: Nissan

⋅Responsible for service improvement and excellence with the deliveries of the clients Mercedes, Colgate, PSA, Volkswagen, Whirlpool, Campari, AMBEV, Cosan, Johnson and Johnson and Porto Seguro.⋅Strategy development of incentive campaigns for different brands, seeking a greater engagement of the collaborator from sales force to senior executives.⋅Development and implementation of AMBEV's Totem CRM project with its customer Pão de Açúcar, seeking to digitalize communication for cost… Show more ⋅Responsible for service improvement and excellence with the deliveries of the clients Mercedes, Colgate, PSA, Volkswagen, Whirlpool, Campari, AMBEV, Cosan, Johnson and Johnson and Porto Seguro.⋅Strategy development of incentive campaigns for different brands, seeking a greater engagement of the collaborator from sales force to senior executives.⋅Development and implementation of AMBEV's Totem CRM project with its customer Pão de Açúcar, seeking to digitalize communication for cost reduction, in parallel with the development of the logistic and fiscal plan to roll out the project. (Awarded as the company's best project in Best Practices, year 2016).⋅Strategy and Development of brand activation campaigns.⋅Creation, development and production of Campari Red Experience events, presenting the new brand positioning. Show less

⋅Responsible for the relationship with clients, strategy, communication briefing, coordination, follow-up in all discussions, defenses of ideas, project delivery, budget control and generation of new opportunities from the following clients: BAT (Souza Cruz), Rede (Itaú) Nestle, Oakley and Clube de Regatas do Flamengo.⋅Development of the annual marketing plan with the client.⋅Deep knowledge of the consumer and the market where the client brand is inserted; Performance analysis in… Show more ⋅Responsible for the relationship with clients, strategy, communication briefing, coordination, follow-up in all discussions, defenses of ideas, project delivery, budget control and generation of new opportunities from the following clients: BAT (Souza Cruz), Rede (Itaú) Nestle, Oakley and Clube de Regatas do Flamengo.⋅Development of the annual marketing plan with the client.⋅Deep knowledge of the consumer and the market where the client brand is inserted; Performance analysis in communication campaigns.⋅Responsible for coordinating digital media and social media strategies⋅Team management.⋅Strategy, planning and implementation of Redecard's brand replacement for Rede in Brazilian territory (600K POS).⋅Strategy and reformulation of Nestlé Professional brand. Focus on trade. Experience with B2B market.⋅Free tobacco brand reformulation, new positioning, 2% share growth.⋅Launch of Lucky Strike Click & Roll and Click & Roll Fresh products, increasing the brand's share by 60%. Show less

⋅Responsible for the marketing plan adaptation, received from the headquarters in Paris, for Portugal and Spain.⋅Responsible for the Spanish website redesign.⋅Development and implementation of the new communication strategy for customers loyalty.⋅Relationship / Implementation of B2B marketing strategy with travel agencies.

⋅Management of a 4 people team.Responsible for the marketing plan development and implementation of the clients Brasil Telecom and Tintas Coral, involving, communication strategy study and reformulation, coordination of the processes in the agency and of campaign budgets.⋅Marketing plan Implementation in Brazil and responsible for coordinating the actions for Latin America of Oracle and Samsung customers, maintaining a direct relationship with international clients and use of knowledge… Show more ⋅Management of a 4 people team.Responsible for the marketing plan development and implementation of the clients Brasil Telecom and Tintas Coral, involving, communication strategy study and reformulation, coordination of the processes in the agency and of campaign budgets.⋅Marketing plan Implementation in Brazil and responsible for coordinating the actions for Latin America of Oracle and Samsung customers, maintaining a direct relationship with international clients and use of knowledge network of other agencies in the world.Qualitative and quantitative research analysis (market intelligence) for plan development and /or product launch. Show less

⋅Responsible for the beginning to the end of all job and interface / monitoring between the agency areas of the following clients accounts: Kia Motors, Tim, Continental Tires, Camargo Corrêa, Hering, Warner Bros, Roberto Marinho Foundation, Hotel Transamérica, Government of Aruba and Lorenzetti.