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Luciana Rossi is listed as Produtos at Generali Brasil. keep going, never give up! at Generali Brasil, a company with 295 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at generali.com.br and a matched LinkedIn profile for Luciana Rossi.
Luciana Rossi previously worked as Produtos at Generali Brasil and Marketing Executive at Bit Seguros. Luciana Rossi holds M.A, Social Communication from Escola Superior De Propaganda E.
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Luciana started her professional experience in Corporate Communication, in Araldite marketing division at Novartis, where she worked for 4 years.As a personal goal, she focused her carrier on the marketing area, especially on Direct Marketing. She worked for more than 20 years with Direct Mkt, in the financial, insurance, and editorial markets, where she developed and executed various projects in acquiring and maintaining new clients.She gathered further experience being responsible for the management of Citibank’s (CitiGroup) prospects database, administrating actions to bring new clients, through the use of statistical models, which resulted in an increase of approximately 1,500 new clients/month.For more than 3 years, she was the Direct Marketing Manager at Editora Três – IstoÉ magazine. She answered for the biggest ever sales volume: approximately 10.000 new subscriptions/month.In 2004 she was the Database Marketing Manager at Aon Affinity Brazil and due to her performance and dedication, became responsible for the marketing department. She implemented, the “Intelligent Retention” project, with the objective to provide an intelligent customer care service, creating profitability in all operations and client’s loyalty, through statistic models. This system offers caused an improvement on the quality, time and consequently customer care costs decreased 8%! Luciana has been developing and applying statistical models in many projects which have been improving Aon results. One of them was a Geo Segmentation that it has been applied to find the best POP sales channel – opportunity and market profile. As Marketing Manager at AIG she was responsible for marketing strategies:market research, Net Promoter Score, focused on the optimization of investment and getting the best results. Developed cross sell multi-channel offers directing offers according to customers’ needs - Customer Centricity. Also responsible for PR, Events and Executive board presentations.Currently at Generali, I am the responsible for create and deploy all Mass Channels Insurance products. I am also looking for new kind of partners and services assistances that really brings benefits to customers. More than 50 new produts launched during these 2 last years!
Listed skills include Direct Marketing, Marketing Strategy, Segmentation, Market Planning, and 46 others.
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São Paulo, Brazil
Responsible for create and deploy all Mass Channels Insurance products. I am also looking for new kind of partners and services assistances that really brings benefits to customers. More than 50 new produts launched during these years!
São Paulo Area, Brazil
Responsible for Customer Analytics and report management; CRM; PMO - Development and control of projects escope and flow for new partners; Support customer care services; NPS development; implementation and anlytical results
Major responsabilities:- make delicious & inspiring cakes for my customers and family- cook everything with love and passion- use only high quality productshttps://boluscakes.wordpress.com/
Responsible for create and manage all digital marketing intelligence, developing database analysis, in order to increase customer's database, clients reativation; applying best quality, focused on customer loyality and satisfaction.
Responsible for create and manage all elements of marketing strategy and initiatives, including marketing plans to support business development and direct marketing campaigns.
In 2010 I was responsible for all marketing at Transamerica -Brazil. Responsible for creating and managing all marketing campaigns, indicators analysis, such as SPC, Paid Rate, Persistency, ROI, etc.
In 2004 I was Database Marketing Manager at Aon Affinity Brazil and due to her performance and dedication, on October 2005, became responsible for the marketing department. In July, 2006 I implemented, the “Intelligent Retention” project, with the objective to provide an intelligent customer care service, creating profitability in all operations and.
For more than 3 years, I was the Direct Marketing Manager at Editora Três – IstoÉ magazine. I answered for the biggest ever sales volume and clients invoiced revenue of the Group (approximately 10.000 new subscriptions/month in 2003).
In 1998, I was responsible for the management of Citibank’s (CitiGroup) prospects database, administrating actions to bring new clients, through the use of statistical models, which resulted in an increase of approximately 1,500 new clients/month.
Other employees you can reach at generali.com.br. View company contacts for 295 employees →
Silvana Santos
Colleague at Generali BrasilRio De Janeiro, Rio De Janeiro, Brazil, Brazil
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AC
Anna Carolina
Colleague at Generali BrasilRio De Janeiro, Brazil, Brazil
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GL
Genivaldo Lourenço
Colleague at Generali BrasilBrazil, Brazil
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JP
Jorge Peçanha
Colleague at Generali BrasilRio De Janeiro, Rio De Janeiro, Brazil, Brazil
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SP
Simone Panchame
Colleague at Generali BrasilSão Paulo, São Paulo, Brazil, Brazil
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CM
Caroline Melo De Oliveira
Colleague at Generali BrasilRio De Janeiro, Rio De Janeiro, Brazil, Brazil
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RC
Rogério Campos
Colleague at Generali BrasilSão Paulo, São Paulo, Brazil, Brazil
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RL
Rodrigo Leopoldino
Colleague at Generali BrasilRio De Janeiro, Rio De Janeiro, Brazil, Brazil
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KA
Keila Andrade
Colleague at Generali BrasilRio De Janeiro, Rio De Janeiro, Brazil, Brazil
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LD
Leonardo Dos Santos Pyrrho
Colleague at Generali BrasilGreater Rio De Janeiro, Brazil
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Quick answers generated from the profile data available on this page.
Luciana Rossi works for Generali Brasil.
Luciana Rossi is listed as Produtos at Generali Brasil. keep going, never give up! at Generali Brasil.
AeroLeads has found 1 work email signal at @generali.com.br for Luciana Rossi at Generali Brasil.
Luciana Rossi is based in São Paulo, São Paulo, Brazil while working with Generali Brasil.
Luciana Rossi has worked for Generali Brasil, Bit Seguros, Bolu'S | Delicious & Inspiring Cakes, Livraria Cultura, and Aig.
Luciana Rossi's colleagues at Generali Brasil include Silvana Santos, Anna Carolina, Genivaldo Lourenço, Jorge Peçanha, and Simone Panchame.
You can use AeroLeads to view verified contact signals for Luciana Rossi at Generali Brasil, including work email, phone, and LinkedIn data when available.
Luciana Rossi holds M.A, Social Communication from Escola Superior De Propaganda E.
Luciana Rossi is listed with skills including Direct Marketing, Marketing Strategy, Segmentation, Market Planning, Marketing, Database Marketing, Management, and Market Research.
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