Digital Marketing: Developed digital content in support of promotions and launches, building impactful marketing campaigns.Sales Presentations: Created presentations and graphics for sales meetings, delivering presentations to senior management.Web Development: Managed company’s web properties: coded templates, created secure microsites, and managed users.Technical Support: Liaised with web host and IT Department to resolve technical issues, which included updating to Secure File Transfer Protocol (SFTP) solution.Web Design: Collaborated with web development consultant to improve website design and responsiveness, optimizing performance.Consultant Coordination: Worked alongside consultants, providing project requirements, flagging technical issues, and coordinating campaign calendars.A/B Testing: Reviewed Google Analytics and performed A/B testing on email and social media campaigns, using data to optimize campaigns.SEO Copywriting: Wrote and edited copy for website, social media accounts, and digital ads, ensuring compelling and consistent messaging.Target Marketing: Directed intern in project categorizing 5,000 leads by industry, supplying targeted customer lists that resulted in email opt-out rates under 1%.Social Media: Established and managed social media accounts, doubling followers in 1 year. Also ran pay-per-click (PPC) campaigns to drive traffic. Event Planning: Coordinated logistics for 15 yearly tradeshows: created event plans, budgets, and 24 related email campaigns to increase booth attendance.Email Marketing: Launched Ultra’s first email marketing campaign, creating targeted templates to save 8 hours per mailing and increase open rates 10%.Negotiation: Negotiated with web host to allow access to file management, saving $300 a year and $31 an hour in update fees.Server Migration: Orchestrated migration from external web host to self-hosted site, reducing related costs by 75%.

Corporate Branding and Graphic Design: Collaborated with clients, such as the Audubon Naturalist Society and Parren J. Mitchell Foundation, to create high-quality branding materials, including logos, stationery, invitations, posters, and brochures.Web Design and Web Graphics: Created websites and web graphics tailored to client needs, such as designing a website for a local therapist that allowed customers to easily contact her and learn about her services.

Image Editing and Copy Editing: Evaluated photographs and descriptions of over 5,000 museum objects, ensuring content was grammatically correct and appropriate for web publication.Digital Image Processing: Liaised with item curators to find highest-quality images of exhibit objects, replacing outdated low-resolution images to enhance branding of displays.Web Content Writing: Coordinated with museum curators in Aeronautics, Space History, and Art to revise web content, ensuring compliance with web and new media standards.

Print Collateral: Collaborated with program manager, senior graphic designer, and other designers to produce print collateral, such as posters, invitations, monographs, and folders, quickly delivering high-quality designs.Illustration: Redrew and formatted medical illustrations to meet branding standards, bringing graphics up to date.Brand Implementation: Created PowerPoint slide sets, animated banners for the website, and produced 7–10 daily on-the-spot graphics for instant publication to website during conferences, ensuring cohesiveness of digital branding.

Website Administration and Cascading Style Sheets (CSS): Oversaw website, updating content and links and creating new pages based on existing CSS templates to ensure that the website stayed up to date.JavaScript and User Experience (UX): Resolved functionality issues, utilizing JavaScript to fix navigation menu, and corrected image and text errors to prevent user frustration.