I'm a fashion copywriter and content creator who helps companies and brands improve the quality of online sales, with words. After my studies in communication and fashion, I worked as an editor and became a freelancer in 2010. I started collaborating as a copywriter with fashion companies and I specialized in digital, also working for a few years as a stylist during shootings for online shops. I work with important brands in the sector by taking care of product descriptions, SEO oriented texts, customer journey, newsletters and landing pages that improve the quality of online sales, giving clear information to those who buy and conveying the identity of the brand collections in a clear and coherent way. For small and medium-sized enterprises and startups I deal with corporate storytelling and definition of verbal identity, drafting tailor-made guidelines; I collaborate on an ongoing basis with some artisanal and made in Italy realities for which I write on and off line texts. I like to be clear, respect all reasonable deadlines, solve problems, participate in short and effective meetings and add a touch of irony. If you want your collections to reach the right wardrobes write to me at info@lucianava.com or visit www.lucianava.com