Luciano Silva Email & Phone Number

Florida, United States

Westborough, Ma, Us

-Developed and executed channel marketing strategies for AWS SI partners across the Latin American region, driving a 275% YoY growth in the sales pipeline and a 180% increase in leads.-Strategically managed AWS marketing funds, achieving a 90% utilization rate compared to the regional average of 76%, optimizing budget allocation to maximize ROI.-Partnered with local AWS teams to facilitate targeted marketing campaigns and programs, focusing on strategic verticals and solutions, resulting in significant revenue growth-Onboarded and enabled 90+ AWS SI partners into the AWS APN program, ensuring they were trained and aligned with GTM marketing strategies to enhance engagement and adoption.-Monitored and optimized partner performance through data-driven analysis of campaign metrics, ensuring compliance with program requirements and recognizing top partners with additional funding.-Managed an average of 20 AWS SI partners per year to build their GTM marketing plan and followed up with their campaign executions to ensure those are generating at least 25% ROI.-Represented AWS at field marketing events across the region, building and strengthening relationships with partners and promoting AWS marketing programs.

Austin, Texas, Us

-Built monthly reports identifying trends and successes to drive Meta social media strategy using data from Khoros Care platform that collaborated to keep an average of 60% of positive engagements.-Designed and implemented social media engagement strategies, leveraging regional insights to tailor campaigns to the Brazilian American market.-Engaged on Portuguese and English conversations in organic and paid campaigns to amplify messages and educate the audience about Meta products such as Facebook App, Instagram and WhatsApp and their features. Achieved an average response rate of 90% per month. My main focus was on the Facebook app project for Brazil.

-Implemented acquisition funnel strategies that increased 89% on conversions from paid ads to cold audiences for One Strong Mama online program. -Increased 137% on conversions from paid ads for Restore Your Core online program and generated and impact of 92% in total number of sales.

Santiago, Región Metropolitana, Cl

-Designed and implemented social media engagement strategies, leveraging regional insights to tailor campaigns to the Brazilian American market. - Executed multichannel marketing strategies across Chile, Brazil, and Colombia, increasing website transactions by 20% and contributing to 64% of total conversions during the period. - Implemented data-driven strategies, introducing tools to measure the conversion funnel and analyze campaign performance, resulting in continuous refinement and improved ROI.-Rented 46% of the inventory for new 3 locations in Colombia in less than two months.- Negotiated and managed with local teams, partners and agencies in Chile, Brazil and Colombia to produce marketing assets and execute campaigns.

Rio De Janeiro, Rio De Janeiro, Br

Bodytech is the second largest Gym Company in Brazil with 102 gyms units.- Planned and executed paid media campaigns for the Bodytech Company’s three brands (2 gym brands and 1 fitness app). - Managed campaigns for new clients, reduced the CLP in 35% and increased the ROI in 50%. - Managed campaigns for app installs and in-app purchases, reduced the CPI in 75% and increased the ROI in 20%. - Led digital projects such as promotional landing pages for marketing campaigns.

Rio De Janeiro, Rio De Janeiro, Br

FSB is the #1 PR agency in LATAM and #33 in world ranking.- Planned and executed paid media campaigns on digital channels, such as Facebook, Google, Twitter and LinkedIn.

Rio De Janeiro, Rj, Br

- Managed the Shoptime Affiliate Marketing Channel, responsible for 8% of total sales, overseeing partner relationships (Zanox, Rakuten and brand owned program) and daily sales reports.• Achieved a 19% increase in total sales during the 20th Shoptime Anniversary, contributing to a 20% YoY growth compared to the previous edition. B2W Digital was the leading e-commerce company in Latin America.

Rio De Janeiro, Rio De Janeiro, Br

• Managed new development requests and technical troubleshooting for advertising platform suppliers at Globo.com. Ensured that those requests would be delivered on time. • Acted as a liaison between media companies within Globo Group to ensure seamless communication and collaboration.• Developed strong project management, communication, and problem-solving skills in a fast-paced media environment.

São Paulo, Sp, Br

Planned, executed Google Ads campaigns generating leads for education segments.

Rio De Janeiro, Rio De Janeiro, Br

Supported Display Ads Campaigns using websites inventory.

Rio De Janeiro, Br

Produced Marketing Research for nonprofit organizations.

Certificate, Data Science

Certificate, Full Stack Software Development

B.S. In Marketing And Advertising, Business, Management, Marketing, And Related Support Services

B.S In Marketing Research And International Business, Marketing/Marketing Management, General

B.S. In Information Systems, Information Technology