At Cruzbike, we're leading a revolution in cycling. We've adapted standard road bike performance technology to an incredibly fun, dare-I-say-liberating riding position. Everyday, our small team shows up to ship, to encourage and to transform. As Director of E-commerce, I am building a medium for people to discover and access this incredible platform and the community that comes along with it.

At 3000 Miles to a Cure, we are creating a movement that energizes and accelerates progress toward a cure for brain cancer. We are raising desperately-needed funds for brain cancer research by leveraging inspiring athletic efforts. We know that hope loves action. As Director of Marketing, I am connecting communities, sharing stories and underscoring the incredible power of saying yes to the voice that tells you YOU CAN MAKE A DIFFERENCE. In business speak:I play a key leadership role influencing this start-up non profit's brand development and optimization, strategic planning and creative direction as well as day-to-day marketing tasks including events, programs, design and development of support assets.Events:Race Across America (June)Crossing the Canyon (September/October)

Led digital and direct to consumer strategy for glo Professional Brands, increasing brand awareness, online revenue and aligning cross-channel promotional strategy to drive demand and support overall business objectives. Managed specialists in design, email marketing, social media marketing, paid search, SEO and web development. • Delivered 11.7% year over year growth in direct to consumer revenue 2012-2013 • Delivered 14.1% year over year growth in average monthly users (unique visitors) 2012-2013• Delivered 22.8% year over year growth in organic search referrals to gloprofessional.com 2012-2013• Optimized online experience for both consumer and professional users resulting in a 30% year over year Q1 increase in conversion rate in 2014.

Recruited and led the Digital Commerce and Media team. Successfully drove toward the team's objectives to increase consumer brand awareness, loyalty and direct to consumer sales for glo Professional Brands. Managed all consumer-targeted digital and traditional marketing including print, e-mail marketing and social media marketing. Increased conversion rate on www.gloprofessional.com three percentage points between 2011 and 2012 by leveraging a cross functional team including internal Information Technology department and outside developers to improve function and design of web site. Led team to a 32% increase in direct-to-consumer sales in 2012.

Supported the growth of glo Professional Brands through product launch and promotional cycles by tracking product development milestones and identifying and executing upon promotional opportunities. Skills leveraged: customer segmentation, promotional strategy and analysis, project management, copywriting, copyediting and design.

Prepared daily graphics for print and website. Researched and designed feature graphics with the graphics team.