Lucía Roldós personal email
- Valid
Marketing Manager experienced in the FMCG industry with 8 year's work experience in the Beer and Wine markets, with also some time spent in consulting in the HR Benefits industry. Fascinated by branding, consumer insights, innovation and communications strategy.
Chief Marketing Studio
View- Website:
- chiefmarketingstudio.com
- Employees:
- 2
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Co-FounderChief Marketing StudioMontevideo, Uy
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Europe Marketing Manager; Beck’S & German BrandsAb Inbev Feb 2023 - Sep 2024Bremen, Germany -
Beyond Beer Marketing ManagerAnheuser-Busch Inbev Feb 2020 - Dec 2021Uruguay- Achieved top 3 sales position and 40% awareness in less than a year, leading the national launch of the first wine brand in ABI Uruguay Portfolio- Award winner "Idea of the Year", "Gold in Integrated Campaign", "Gold in Campaign Design" and "Silver in Audiovisual Production" in the most important Uruguayan advertising award (Desachate) by orchestrating a new wine blend launch- Co-created an Agile team to close a distribution and representation deal with a top 3 Spirit brand
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Craft Beer Marketing ManagerAnheuser-Busch Inbev Aug 2019 - Feb 2020Uruguay- Drove the craft beer portfolio strategy, developing and implementing communications campaigns- Delivered the commercial KPIs of revenue, coverage and turnover by leading the trade marketing and sales strategies- Accomplished 100% uptake from distributors by successfully conducting a portfolio in depth analysis identifying and launching a new beer varietal to fulfill a pricing gap
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Marketing AnalystAnheuser-Busch Inbev Jan 2018 - Aug 2019Uruguay- Spearheaded communication campaigns for the best known beer brand in Uruguay: Cerveza Patricia- Obtained greatest reach in 2018 and 95% of impressions in earned media by orchestrating the brand's responsible consumption campaign- Achieved 100% alignment with revenue KPI managing the largest budget in the Marketing department
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Senior AnalystWillis Towers Watson Apr 2014 - Jan 2018- Led a 5-person team in Employee Benefits HR Consulting projects advising multinationals on a pertinent employee benefits package depending on its industry analysis, competitors offering and state regulations- Managed professional excellence committee revising 100% of projects in the department complied with the excellence standards -
Enterprise Risk Services AnalystDeloitte Uruguay Mar 2012 - Jul 2012 -
Private Banking AnalystItaú Unibanco Aug 2011 - Dec 2011
Lucía Roldós Skills
Lucía Roldós Education Details
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Master Of Business Administration - Full Time Mba -
Bachelor Of Business Administration - Bba -
Exchange Semester
Frequently Asked Questions about Lucía Roldós
What company does Lucía Roldós work for?
Lucía Roldós works for Chief Marketing Studio
What is Lucía Roldós's role at the current company?
Lucía Roldós's current role is Co-Founder.
What is Lucía Roldós's email address?
Lucía Roldós's email address is lu****@****ail.com
What schools did Lucía Roldós attend?
Lucía Roldós attended Esmt Berlin, Universidad Ort Uruguay, University Of Bath.
What skills is Lucía Roldós known for?
Lucía Roldós has skills like Microsoft Office, Microsoft Excel, Trabajo En Equipo.
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