Lucía Salem Email & Phone Number

Cambridge, Gb

Cusco, Peru

Mosqoy is an NGO based in Cusco, Peru. We work to mitigate the adverse effects of unsustainable development for communities in the Peruvian Andes by promoting economic and educational opportunities that nourish their culture instead of threatening it. We create programs that promote sustainability, where Quechua communities access opportunities that revalue their language and culture.- General strategic advisory for the NGO’s growth, operations and self-sustainability.- Marketing, business strategy and impact measurement advisory for the Mosqoy Peruvian Textiles program

Lima, Peru

Marduk provides strategic design services for companies who want to embrace complexity and generate meaningful change. We design innovative experiences, services, products and businesses with people always at the center.

Research consultancy commissioned by the ILO in Fiji and Vanuatu on labour migration from South and Southeast Asia to Pacific Island Countries. Presented a research report on the trends, migration pathways, challenges faced by migrants and anticipated demand for migrant labour in Fiji, Vanuatu and Palau.

Lima, Peru

Lucha co-founds and scales companies the planet would invest in. We work hand in hand with ambitious social entrepreneurs to boost their impact through strategic planning, designing their impact models, developing partnerships, and building a strong impact-driven culture.- Led the process of identifying and designing >15 projects with social or environmental impact. - - Conducted research on social issues and solutions, analysing their business and impact potential and designing business models that contribute to clear growth goals.- Strategy consulting for 6 social enterprises in the portfolio, guiding them in the process of setting goals, ideating new solutions and creating plans to reach the set goals. Pipeline management for both Lucha's and its companies’ projects.- Spearheaded pilots and validation experiments for companies in the portfolio, generating over 100% growth in leads.- Secured commercial partnerships for both Lucha and its portfolio companies valued at over 500k USD.- Designed and coordinated pro-bono projects to promote citizen participation and public reforms.

Lima, Peru

Interbank is Peru's 2nd biggest bank, with over 2 million clients.- Lead Product Owner for four client benefits digital channels- Defined the vision, strategy and KPIs for 2 digital channels for client benefits with for products with over 950k clients, and the bank’s e-commerce site Shopstar, with over 150k monthly users.- Shaped the product roadmap and backlog, seeking to maximise customer and business value.- Led 3 teams of 15 designers and developers, negotiating business and technology priorities into decision making and transforming client insights into product features, achieving a 20% increase in monthly rewards points usage in one year.

Lima Province, Peru

Designit is a global strategic design consulting firm focused on human-centered design headquartered in Madrid and Copenhagen. Acquired by Wipro, publicly listed leading global technology firm with over 11.3Bn USD in revenues.- Conducted in depth desk and field research with a human-centered approach, and leveraged research insights to design and test innovative products, services, business models. - Applied design thinking frameworks in designing new products and presented business cases of the prioritised solutions.- Facilitated stakeholder workshops, presenting research findings and deliverables to clients, and enabling critical decision-making and inter-department collaboration.Clients: banking, insurance, construction, education, consumer goods, energy.

Madrid Area, Spain

Development of the Startup School and Design Sprint School training programs for startups in early stages.Collaboration with corporate clients in intrapreneurship and Open Innovation programs for the development of new products.Support for the digitalization and innovation of corporate clients through training programs and connection with the world of startups

Madrid Area, Spain

Management and execution of various projects of the H2020, COSME and FP7 frameworks of the European Commission.Coordination and joint work with partners from more than 10 European countries.Support and promotion of the development of innovation and technological entrepreneurship in Europe.

Madrid, Community Of Madrid, Spain

Preparation of commercial presentations to potential sponsors and partners.Support for project management and reporting with the European Commission.Organization of the first Google Launchpad in Madrid for startups.Preparation of a dynamic map of the European startup ecosystem.Growth of the Tetuan Valley startup network through social networks and entrepreneurship events.

Lima, Peru

Creation of business valuation models for investment.Generation of daily reports of FX, Forward and Equity operations of the Integra investment desk.Preparation of Investment Committee presentations, including the elaboration of models, graphs and other visual aids of growth projections.

New York, New York, United States

Management of social media for the studio's new project.Digital marketing performance evaluation and benchmarking.Participation in the digital marketing strategy together with the Creative Director.

Coordinating student travel, visas and other requirements.Producing reports and summary documents for the department.Supporting administrative staff in daily tasks.

Master Of Science - Ms, Development Management

Certificate, Cx Design & Management, 19/20

2 month course specialized in design and management of customer experience, with a focus on outcome measurements and the economics of CX.

Digital Product Management, Product Management

Two month course on digital Product Management skills: Value propositions Customer insights and customer research Team management KPIs.

Bachelor Of Arts (Ba), Economics, Cum Laude

Activities and Societies: REACH Student led peer support group, Hall Council Business Administrator and Secretary, Latinoamerica Student.

High School Diploma, Distinction

Activities and Societies: School Captain, Prefect, Athletics team, Be Different initiative, swimming team