Lucía A. Sánchez H. Email & Phone Number

I thoroughly enjoy diving into the world of data analysis for marketing and constantly seek challenges that push me beyond the limits of SEO. My goal is not only to assist the SEO team in making data-backed decisions but also to collaborate closely with other marketing teams.I aim to contribute my expertise in data visualization and strategy creation based on valuable insights derived from data, all with the objective of driving the overall success of the company.🎤 Event Participation · Speaker at SEO Plus 2023: "Combining SEO and JavaScript: Effective Strategies." · Speaker at Women in SEO: "Everything You Need to Know About SEO and Javascript."🏆 Notable Achievements:· Successfully migrated Optimize customizations to GTM, enabling scalable painting, measurement, and iteration of banners across various website paths.· Established daily tracking of Conversion Rate Optimization (CRO) initiatives, accessible to the SEO team through GA4, BigQuery, and Looker Studio.· Developed a script to accelerate content creation by 23 times using Docker, Python, and GPT.· Developed a script to identify keywords for bidding or excluding, beneficial for SEM campaign optimization.· Cultivated an SEO culture within the Product and Engineering teams, facilitating the implementation of SEO initiatives in production.🤝🏼 Key Skills:· Data Analysis: GA, GA4, SQL, GTM, LookerStudio· Programming Languages: Python, JavaScript· Web Technologies: HTML, CSS· Development Tools: GIT (GitHub), Docker· SEO: Screaming Frog, SemRush, Ahrefs, Google Analytics, and Google Search Console.Other Aspects:· Results-oriented.· Passionate about technology and always eager to learn.· Excellent interpersonal and teamwork skills.