Lucia Murillo Email & Phone Number

Marysville, Ohio, United States

Accountable for establishing merchandising strategy and design direction that enhances the Rudis brand via athletic and lifestyle apparel.-Leading a team of merchants and designers in driving critical business initiatives, creating innovative and well crafted product, managing inventory, and driving sales.-Partnering with senior leadership and cross functional counterparts in all areas of the business to ensure continuity and alignment across all product lines.-Spearheading calendarized process to ensure alignment, efficiency, and productivity.

New York, United States

Consult and collaborate with premiere brands: Levi’s, Hurley, and Converse in establishing and expanding their presence in the girl’s market: infant, toddler, and tween. Remotely lead and coordinate NY and overseas resources in successfully launching girl’s product lines in apparel, swim, sleep, and accessories for worldwide retail channels including Value and Clubs • Worked remotely with NY leadership team to create business strategies and girl’s product assortment for Club’s channel increasing sales from $30M to $120M within 2 years • Introduced girl’s Hurley Swim collection in the Club/Warehouse distribution yielding immediate $9M gain • Collaborated with NY Sales team to capitalize on girl’s opportunity in Value Channel, creating proprietary product in Converse, Levi’s, Hurley adding $20M sales • Lead company in identifying and leveraging trend direction in girl’s business for all license brands: Levi’s, Hurley, Converse, Nike, and Jordan • Worked with Overseas sample room and fabric teams to maximize productivity during pandemic closures, by elevating communication and establishing new processes which improved sample turn time from 4 months to 6 weeks

Established brand vision and led organization of up to 60 designers, artists, technical designers, and trend specialists in creating first-class product in a apparel and non-apparel categories from concept to delivery, which generated an annual volume up to $1.4 billion and supported up to 900 stores.

Led the combined Justice Design team through "single brand" strategy transition, integrating best aspects of Limited Too with Justice into single assortment, leading to #1 Margin Share and record profit results for the brandSimultaneously spearheaded Design, Trend, Tech, and Graphic Teams for Justice (girls' brand) and Brothers (boys brand) establishing the creative vision and leading both organizations in creating product, apparel and non-apparel from concept to delivery.

Led organization of designers and artists in creating first class product in apparel categories: cut & sew, woven tops, sweaters, dresses, outerwear, denim, shorts, intimates, sleep, swim, pants, graphic tees, and active sportswear.

Columbus, Ohio Area

Managed design function for apparel. Led staff of 32 designers and artists in creating brand categories in casual and active sportswear which generated $700 M in sales

Columbus, Ohio Area

Designed coordinated knit active collection of tops, bottoms, jackets, and skirts. Collaborated with merchant team to understand seasonal objectives. Created product that introduced new fashion which supported IMU and sales goals.

Miami, Florida, United States

Merchandised and designed product line for junior sportswear line, LEI: knit tops, active wear, and sweaters. $65M annual sales

Culver City, California, United States

Responsible for literary acquisitions and development for the production of feature films. Films included: WALK THE LINE, THE SWEETEST THING

Los Angeles, California, United States

Supported feature film producer in planning and organization of production process. Films included:THE TRUMAN SHOW, SLEEPY HOLLOW, ANGELA'S ASHES, WONDER BOYS, SHAFT, IN & OUT, and BRINGING OUT THE DEAD.

Los Angeles, California, United States

Launched and designed contemporary dress line ($10M in annual sales), while simultaneously spearheading reconstruction of Girls' division ($55M in annual sales)

Managed team and established creative vision of Junior Sportswear division generating $45M in annual sales