• Lead and Manage the Creative Department: Manage a team of designers, DI artist, UX/UI experts, illustrators, and animators, ensuring collaboration and high performance• Team Assignments & Process Oversight: Allocate tasks and supervise the entire creative workflow, from brief to delivery. • Cross-Department Collaboration: Work closely with project managers and other departments to maintain clear communication, ensuring alignment of expectations and goals.• Timeline & Deadline Management: Ensure that all creative projects are completed on schedule and meet deadlines. • Visual Output Ownership: Oversee the overall visual direction and quality of all content delivered to clients, ensuringit meets agency standards.• Quality Control: Be responsible for quality assurance, maintaining high standards across all visual outputs.• Consistency in Brand Identity: Ensure consistency of the agency’s corporate identity (CI) across all platforms, including social media, websites, offline events, and other creative content channels.• Creative Direction & Guidance: Guide the team with clear vision through references, mood boards, and guidelines. • Leverage AI Tools: Embrace AI technologies to enhance creativity and improve workflow efficiency.• Quick & Effective Solutions: Deliver fast, effective creative solutions, even when working under tight deadlines.

Engaged as independent contractor for Leo Burnett Singapore (Publicis Group) to support creative team for their main client SKII, a skin care brand. I was involved in the relaunch of PITERA global campaign and GenOptic relaunch.• Develop Creative Concepts: Create moodboards and benchmarks to shape the creative vision.• Storyboarding: Design detailed storyboards to guide the project.• Sketch Visualization: Produce accurate sketches to visualize ideas effectively.• Ensure Consistency: Design and maintain consistency across all offline print displays.

• Manage and Contribute to Luxury Creative Projects: Manage and contribute to luxury projects, including content creation, digital, video, and 360 branding, from concept to execution• Lead Creative Ideation: Drive fresh ideas during brainstorming, reviews, and project kick-offs. • Drive Innovation: Continuously improve creative processes and elevate team output.• Plan Resources: Recommend tools and resources for successful project delivery.• Stay Ahead of Trends: Apply current trends and technologies to deliver innovative designs.• Develop Creative Assets: Create assets for internal presentations and ads, ensuring brand alignment. • Create Storyboards: Develop storyboards and sketches for video and photo shoots.• Provide On-Site Support: Oversee schedules and art direction during on-site shoots.• Manage Projects: Follow processes, manage budgets, and ensure smooth project execution.

From a several years e-commerce art director experience, I became a free bird illustrator and graphic designer to pursue my dream. Since then, being my own conductor and developing my own "LaPtiteLu" label brought me the opportunity to work with brands from various industry from luxury to lifestyle but also F&B, cosmetic or fashion.(Longchamp, Lancel, Jacadi, Club Med, Citroen, Alliance Française)

• In charge of the whole creative aspect of the company (webdesign, APP, HTLM5, Creative photo shooting, print document, guidelines) • Manage and responsible of the creative team (10 graphic designer and 1 account manager) - Work closely with each department (marketing, merchandising, production, IT) in order to deliver the best design for every event and campaign within short deadline • Involved in all the brand creative shooting and organise seasonal Glamour Sales branding shooting• Report to CEO and attend weekly meeting with other department directors to update on the creative workload and achievements

• In charge of the whole creative part of the company with 1 or 2 graphic designers to manage• Creation of the visual identity of the website: webdesign, photos, illustration, packaging, label... • Maintain and update of the current website design, webpage, Newsletter... • Supervise the art direction and the organisation of the photoshooting (casting, booking, location scouting, payment) in order to provide enough KV to animate the website and the Newsletter• Manage the budget and the cost of the photoshooting• Design the workflow which allow the departement in the company to work smoothly with the design team

• Manage a team of graphic designers and photo retouches, tasks include, distributing and validating assignments , weekly creative planning with the team and report to the general manager.• Design and maintain the company's current website and in charge of the new website's redesign. • Determine and authorise the final output of every visual design in the company.• Supervise the art direction of all the monthly photo shoots. • Introduce a new workflow for the design department that bridges with the other departments, such as the marketing, sales and the Information Technology department. • Design the master template for the company's newsletters, sales and event webpage.

• Created visual identity and concept for the sales visuals (photo composition, photo retouch, illustration)• Designed the company's weekly newsletters.• Designed web pages• Supervised the art direction of photo shoots.

• Collaborated with the sales representatives and photography manager to create visual concepts that meet the requirements of brand suppliers such as, Umbro, Nike, Dunhill, Pentax, Princesse Tam Tam, Puma, Morgan, Kookai...• Supervised the art direction of photo shoots• Created the sales visuals (photo composition, photo retouch, illustration)

• Designed web pages for sales events. • Designed the company's daily newsletters.• Designed and animated flash animation for web banner and web content.