I am the Founder of E-cast Technology Inc. in Toronto, Canada. I have a strong background in marketing and public relations and have excellent leadership and administrative skills as well. I have worked hard to improve my relationship management and networking skills throughout my career. Here are just some of my career highlights: ✶ Utilising my understanding of the Toronto market environment to gain more targeted clients with a lower advertising fee, influencing the belief that developing 5G technology is an opportunity to foster a new form of digital advertising✶ Creating a 5G/4G advertising machine with an app-based management system that uses 5G technology to support small businesses to conduct low-cost, remote self-control and creative promotion✶ Created original marketing communications, public relations, branding, and digital media plans for clients, including strategy, goals and tactics✶ Built strategic relationships with VIP customers and influential media, and utilised a network of high-level contacts to cultivate strong client relationships with print, broadcast and online media✶ Created content for client press releases, articles and keynote presentations and coordinated promotional events and activities✶ Developed digital marketing campaigns, effectively utilised SEO/SEM, and managed social media platformsI have endeavoured in my career to ensure that I am always the reliable one when it comes to producing excellent content, meeting client expectations, and building strong professional relationships. I can be counted on for my organisation and communication and am consistently looking to build on my existing skills and learn new ones while gaining valuable career experience.
E-Cast Technology
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FounderE-Cast Technology Jul 2020 - PresentOntario, CanadaAs the founder of this company, I utilise my knowledge on the Toronto market environment to obtain more targeted clients with a lower advertising fee, driving the belief that developing 5G technology is an opportunity to promote a new form of digital advertising.My successes: ✓ Recognizing marketing opportunities within the Toronto area, finding the SMEs and figuring out if there is a market for the 5G/4G digital advertising machine✓ Creating a 5G/4G ad machine with an… Show more As the founder of this company, I utilise my knowledge on the Toronto market environment to obtain more targeted clients with a lower advertising fee, driving the belief that developing 5G technology is an opportunity to promote a new form of digital advertising.My successes: ✓ Recognizing marketing opportunities within the Toronto area, finding the SMEs and figuring out if there is a market for the 5G/4G digital advertising machine✓ Creating a 5G/4G ad machine with an app-based management system that uses 5G technology to support small businesses to conduct low-cost, remote self-control and creative promotion✓ Building a high-performance team and collaborating closely with the BP writer to develop a business plan✓ Managing the product development of both software and hardware✓ Creating the early marketing and promotional strategy and attracting investors Show less
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Marketing FreelancerSelf-Employed May 2010 - Apr 2018Beijing, ChinaIn this position, I applied vast public relations, branding and marketing expertise, along with an abundance of key contacts, to freelance from home and allow for more time to spend with my family.My successes: ✓ Created original marketing communications, public relations, branding, and digital media plans for clients, including strategy, goals and tactics✓ Built strategic relationships with VIP customers and influential media✓ Utilised my network of high-level Chinese… Show more In this position, I applied vast public relations, branding and marketing expertise, along with an abundance of key contacts, to freelance from home and allow for more time to spend with my family.My successes: ✓ Created original marketing communications, public relations, branding, and digital media plans for clients, including strategy, goals and tactics✓ Built strategic relationships with VIP customers and influential media✓ Utilised my network of high-level Chinese media contacts to develop strong client relationships with print, broadcast and online media✓ Measured and reported on all digital marketing campaigns and monitored PR results for quarterly client updates✓ Came up with content for client press releases, articles and keynote presentations and coordinated promotional events and activities✓ Developed digital marketing campaigns, utilised SEO/SEM, and managed social media platforms Show less
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Marketing Director – VpLigero Pipe & Cigar Limited Jul 2007 - Apr 2010Beijing, ChinaIn this role I led the marketing department, came up with creative marketing strategies, activities and brand building, and controlled public relations maintenance.My successes: ✓ Developed professional relationships with key industry players, agencies and vendors and built cooperation models with major international brands, including Dunhill Tobacco, Davidoff, S.T. Dupont, and Shangri-La and Regent Hotels✓ Created and promoted the product brands Ligero Pipe and Cigar and… Show more In this role I led the marketing department, came up with creative marketing strategies, activities and brand building, and controlled public relations maintenance.My successes: ✓ Developed professional relationships with key industry players, agencies and vendors and built cooperation models with major international brands, including Dunhill Tobacco, Davidoff, S.T. Dupont, and Shangri-La and Regent Hotels✓ Created and promoted the product brands Ligero Pipe and Cigar and led the marketing team through the development for the CRM client management system✓ Analyzed consumer behaviours and adjusted advertising campaigns accordingly Show less
Lucie Li Education Details
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Tourism And Travel Services Management -
French Language And Culture
Frequently Asked Questions about Lucie Li
What company does Lucie Li work for?
Lucie Li works for E-Cast Technology
What is Lucie Li's role at the current company?
Lucie Li's current role is E-cast Technology Inc. Founder ✶ Marketing Expert ✶ Advertising & Branding ✶ Trilingual.
What schools did Lucie Li attend?
Lucie Li attended Cambrian College International, Beijing International Studies University.
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