Lucie Galloway Email & Phone Number

London, Gb

Promoted from Digital Marketing Coordinator within 8 months.Key skills gained: able to efficiently read, monitor and analyse Google Analytics results, able to generate successful paid media creatives (without the need for a design team), work cross-divisionally on email marketing, events and direct marketing, able to work with external and internal stakeholders to maximise creative and productive output.

Planning, coordinating and executing paid, direct and organic campaigns with immediate success (TikTok, Spotify, Facebook, Email, Newsletter, Instagram, Radio etc.) aimed at young people and hard-to-reach, marginalised groups. I was actively engaged in all stages of the end-to-end delivery process and liaised with all stakeholders to ensure maximised success for the brand.Confidently followed campaigns using Google Analytics, in-feed response and consumer interactions to produce reports with effective and targeted learnings for future campaigns. I ensured that these learnings were shared with the wider marketing team, therefore cementing the valuable insights for everyone to benefit from.Working across the wider marketing team, I learned how to effectively collaborate on projects to produce the best results for all team members. I learnt how to effectively and simultaneously run a multi-pronged marketing approach, capitalising on direct marketing, in-person events, and local collaborators, along with online marketing.

Comfortable and competent acting as a representative of the charity, interacting with supporters and understanding the specificities of Instagram and Facebook marketing in particular. Here, I was invited to take part in the Digital Leadership Training Programme which helped me to work on the digital strategy and direction of the social media content of the organisation.Key skills gained: formed a strong and cohesive skill set, including robust and communication and presentation skills, along with effective IT and social media competency

Msc International Development

Activities and Societies: Edinburgh University Boxing Club, Edinburgh University Women's Hockey Club Final Dissertation (15,000 words).

Bachelor Of Arts - Ba (Hons.), Anthropology And Geography, 2:1

Activities and Societies: University of Exeter Lacrosse Club, University of Exeter Amateur Boxing Club, University of Exeter Intramural.

International Baccalaureate, Grade: 38 Points (A*Aa Equivalent)

Activities and Societies: Appointed Deputy Head Girl, II X Lacrosse Team, II XI Hockey Team, Model United Nations Exam results: Higher.