Lucie Luu Email & Phone Number

Hong Kong

• COSTUME & PARTY GOODS WHOLESALER/MANUFACTURERResponsible for optimizing a $32 million FOB sales portfolio of more than 50 clients throughout international markets (USA, Europe, UK, Australia, Middle East) by overseeing.
• Consistently Exceeded Sales and Margin Objectives: Achieved and surpassed annual sales and margin targets for four consecutive years, demonstrating sustained performance and strategic excellence.
• Expanded Business Opportunities: Conducted in-depth market trend analysis, competitive shopping, and cross-market synergy assessments to identify product assortment opportunities. Successfully oversaw sourcing and.
• Optimized Workflow and Efficiency: Analyzed standard operating procedures (SOPs) and timelines, leading to the development of new tools, processes that enhanced workflow efficiency across multiple departments.
• Cultivated Client Relationships: Maintained and strengthened sustainable and productive relationships with both existing and new clients through strategic buying meetings, ensuring continued business growth and.
• Implemented Cost-Saving Strategies: Led cost-saving initiatives across vendor partnerships and conducted annual negotiation meetings with clients, achieving significant cost reductions and enhancing profitability.

Hong Kong

• TOY RETAILER- Scandinavia (>300 stores)Responsible for providing a one stop service to category team: optimize profit, source and recommend full planogram offer with right product assortments, lifecycle, packaging &.
• Managed Extensive SKU Portfolio: Sourced and selected approximately 300 new SKUs per year, managing a comprehensive portfolio of 1,000 SKUs, ensuring a diverse and competitive product range.
• Strategic Sourcing Leadership: Developed and implemented sourcing strategies aligned with Category, Product Integrity, Brand, and Innovation group plans, enhancing product quality and market relevance.
• Aligned and Motivated Team: Ensured the merchandising team fully understood the buying strategy and inspired them towards common goals during supplier and trade fair visits, fostering a cohesive and driven team.
• Developed Profitable Collection Plans: Prepared and pitched collection range plans, meticulously considering categories' profitability factors such as RRP, cost, margin, marketing, and sales forecasts to drive.
• Designed Effective Marketing Props: Conceptualized, sketched, and organized Below-the-Line and Above-the-Line marketing communications materials, including TV commercials, free-standing display units, contests, and.

Hong Kong

• TOY RETAILER - France (>300 stores)Toy retailer in France now acquired by Joueclub (+250 stores)Key achievements
• Led Sourcing and Development for Multiple Private Labels: Managed the sourcing and product development for 12 private label brands across various categories including preschool, wooden toys, plush, dolls, music, and.
• Strategic Product Recommendations: Identified and suggested new products based on portfolio analysis, market trends, store checks, and competition monitoring, driving innovation and market responsiveness.
• Created Detailed Product Specifications: Authored and illustrated comprehensive product specifications, game flows, and enhancement suggestions, ensuring clear communication and high-quality product outcomes.
• Negotiated and Audited in China: Sourced factories, conducted audits, and negotiated pricing with manufacturers in China, ensuring cost-effective and compliant production processes.
• Coordinated Across Global Teams: Facilitated seamless coordination and reporting between headquarters and factories/vendors, ensuring alignment and timely progress on product development projects.

Hong Kong

• PRESCHOOL TOY SUPPLIER (closed)Key achievements:
• Launched New Toy Products and Brand Identity: Developed 10 innovative toy products within a year, along with a new brand and packaging identity, significantly enhancing market presence and brand recognition.
• Expanded Production Partnerships: Increased production partnerships from 1 to 4 specialized factories, optimizing production efficiency by aligning factories with their specific production specialties.
• Expanded Product Range: Attended trade fairs to source additional products, successfully expanding and completing the product range to meet market demands.
• Led Efficient Product Development Team: Managed a dedicated local team of 4, ensuring productive coverage of all aspects of product development and achieving project milestones efficiently.

Paris Area, France

• EDUTAINMENT TOY SUPPLIER (closed)Responsible for the French subsidiary in France as well as the license acquisition and DVD game development. Key achievements:
• Established European Subsidiary Office: Set up a subsidiary office in France to manage Pan-European license negotiations and software development, facilitating streamlined operations and strategic growth.
• Secured Major Licensing Deals: Developed licensing partnerships for interactive DVD games in Europe, negotiating over $350,000 in licenses with major licensors including Disney, MTV Network, Warner Bros and Bayard.
• Produced Interactive DVD Games: Created and managed the development of 3 interactive DVD games, handling storyboarding, scripting, casting, directing, and coordinating a graphic design team to deliver high-quality.
• Conducted Market Study: Carried out a comprehensive market study on packaging and consumer behavior towards interactive DVD games for children, providing valuable insights for product positioning and marketing strategies

Paris Area, France

• Exclusive Agent for a PRESCHOOL TOY SUPPLIERResponsible for supporting the BAO preschool brand on the French market with marketing props and analysis.Key Achievements:
• Identified Market Needs: Analyzed and identified specific needs of the French toy market by product family and client, ensuring tailored product offerings that meet market demands.
• Monitored Technological and Competitive Trends: Constantly monitored technological advancements and competitive landscape, providing systematic management reports to inform strategic decisions.
• Strategic Product Portfolio Analysis: Analyzed product portfolios, sales, and turnover, suggesting strategic plans to optimize product offerings and drive business growth.
• Led Trade Marketing and Communications: Managed trade marketing, web marketing, communications, toy fair organization, PR, and sponsorship operations, enhancing brand visibility and market engagement.
• Sourced Products for Tenders: Sourced and evaluated products for call-to-tender processes, ensuring competitive and high-quality submissions.

Dess (Master Degree), International Operational Marketing, With Distinctions

Activities and Societies: Business diploma from the Franco British chamber of commerce with honours. Specialized in International.

Master Of Business Administration (M.B.A.), International Business/Trade/Commerce

Specialized in International Trade Thesis in EDI