Lucie Luu Email & Phone Number

Hong Kong

COSTUME & PARTY GOODS WHOLESALER/MANUFACTURERResponsible for optimizing a $32 million FOB sales portfolio of more than 50 clients throughout international markets (USA, Europe, UK, Australia, Middle East) by overseeing product assortment and development, identifying new client opportunities, determining the optimal pricing to balance profit with customer/client satisfaction. Key achievements:● Consistently Exceeded Sales and Margin Objectives: Achieved and surpassed annual sales and margin targets for four consecutive years, demonstrating sustained performance and strategic excellence.● Expanded Business Opportunities: Conducted in-depth market trend analysis, competitive shopping, and cross-market synergy assessments to identify product assortment opportunities. Successfully oversaw sourcing and product development, resulting in double-digit growth for key accounts.● Optimized Workflow and Efficiency: Analyzed standard operating procedures (SOPs) and timelines, leading to the development of new tools, processes that enhanced workflow efficiency across multiple departments.● Cultivated Client Relationships: Maintained and strengthened sustainable and productive relationships with both existing and new clients through strategic buying meetings, ensuring continued business growth and customer satisfaction.● Implemented Cost-Saving Strategies: Led cost-saving initiatives across vendor partnerships and conducted annual negotiation meetings with clients, achieving significant cost reductions and enhancing profitability.● Strategic Sales Budgeting and Forecasting: Developed and set annual sales budgets, accurately forecasted sales developments, and provided detailed reports throughout the year, supporting informed decision-making and strategic planning.

Hong Kong

TOY RETAILER- Scandinavia (>300 stores)Responsible for providing a one stop service to category team: optimize profit, source and recommend full planogram offer with right product assortments, lifecycle, packaging & merchandising solution within the Dress-up & Roleplay, Pocket money, Seasonal items, Party goods categories for the BR and Toys'R Us retail stores in Scandinavia and Germany (+310 stores), representing a total of $51 million turnover.Key achievements: ● Managed Extensive SKU Portfolio: Sourced and selected approximately 300 new SKUs per year, managing a comprehensive portfolio of 1,000 SKUs, ensuring a diverse and competitive product range.● Strategic Sourcing Leadership: Developed and implemented sourcing strategies aligned with Category, Product Integrity, Brand, and Innovation group plans, enhancing product quality and market relevance.● Aligned and Motivated Team: Ensured the merchandising team fully understood the buying strategy and inspired them towards common goals during supplier and trade fair visits, fostering a cohesive and driven team environment.● Developed Profitable Collection Plans: Prepared and pitched collection range plans, meticulously considering categories' profitability factors such as RRP, cost, margin, marketing, and sales forecasts to drive successful product launches.● Designed Effective Marketing Props: Conceptualized, sketched, and organized Below-the-Line and Above-the-Line marketing communications materials, including TV commercials, free-standing display units, contests, and catalogues.● Localized Products for European Markets: Adapted products and packaging for the Scandinavian and German markets.● Monitored Product Lifecycle: Continuously tracked collections' performance, making necessary adjustments to address quality control issues, optimize assortments, update packaging, and manage product replenishment and lifecycle recommendations.

Hong Kong

TOY RETAILER - France (>300 stores)Toy retailer in France now acquired by Joueclub (+250 stores)Key achievements ● Led Sourcing and Development for Multiple Private Labels: Managed the sourcing and product development for 12 private label brands across various categories including preschool, wooden toys, plush, dolls, music, and party items, ensuring a diverse and competitive product range.● Strategic Product Recommendations: Identified and suggested new products based on portfolio analysis, market trends, store checks, and competition monitoring, driving innovation and market responsiveness.● Created Detailed Product Specifications: Authored and illustrated comprehensive product specifications, game flows, and enhancement suggestions, ensuring clear communication and high-quality product outcomes.● Negotiated and Audited in China: Sourced factories, conducted audits, and negotiated pricing with manufacturers in China, ensuring cost-effective and compliant production processes.● Coordinated Across Global Teams: Facilitated seamless coordination and reporting between headquarters and factories/vendors, ensuring alignment and timely progress on product development projects.● Conducted Trend Analysis at Trade Fairs: Attended professional trade fairs to source products and analyze industry trends, leveraging insights to inform product development and sourcing strategies.

Hong Kong

PRESCHOOL TOY SUPPLIER (closed)Key achievements:●Launched New Toy Products and Brand Identity: Developed 10 innovative toy products within a year, along with a new brand and packaging identity, significantly enhancing market presence and brand recognition.●Expanded Production Partnerships: Increased production partnerships from 1 to 4 specialized factories, optimizing production efficiency by aligning factories with their specific production specialties.●Expanded Product Range: Attended trade fairs to source additional products, successfully expanding and completing the product range to meet market demands.●Led Efficient Product Development Team: Managed a dedicated local team of 4, ensuring productive coverage of all aspects of product development and achieving project milestones efficiently.

Paris Area, France

EDUTAINMENT TOY SUPPLIER (closed)Responsible for the French subsidiary in France as well as the license acquisition and DVD game development. Key achievements:●Established European Subsidiary Office: Set up a subsidiary office in France to manage Pan-European license negotiations and software development, facilitating streamlined operations and strategic growth.●Secured Major Licensing Deals: Developed licensing partnerships for interactive DVD games in Europe, negotiating over $350,000 in licenses with major licensors including Disney, MTV Network, Warner Bros and Bayard.●Produced Interactive DVD Games: Created and managed the development of 3 interactive DVD games, handling storyboarding, scripting, casting, directing, and coordinating a graphic design team to deliver high-quality products from concept to production.●Conducted Market Study: Carried out a comprehensive market study on packaging and consumer behavior towards interactive DVD games for children, providing valuable insights for product positioning and marketing strategies

Paris Area, France

Exclusive Agent for a PRESCHOOL TOY SUPPLIERResponsible for supporting the BAO preschool brand on the French market with marketing props and analysis.Key Achievements :●Identified Market Needs: Analyzed and identified specific needs of the French toy market by product family and client, ensuring tailored product offerings that meet market demands.●Monitored Technological and Competitive Trends: Constantly monitored technological advancements and competitive landscape, providing systematic management reports to inform strategic decisions.●Strategic Product Portfolio Analysis: Analyzed product portfolios, sales, and turnover, suggesting strategic plans to optimize product offerings and drive business growth.●Led Trade Marketing and Communications: Managed trade marketing, web marketing, communications, toy fair organization, PR, and sponsorship operations, enhancing brand visibility and market engagement.●Sourced Products for Tenders: Sourced and evaluated products for call-to-tender processes, ensuring competitive and high-quality submissions.

Dess (Master Degree), International Operational Marketing, With Distinctions

Activities and Societies: Business diploma from the Franco British chamber of commerce with honours. Specialized in International.

Master Of Business Administration (M.B.A.), International Business/Trade/Commerce

Specialized in International Trade Thesis in EDI