Lucie Magaud 🌟 Email & Phone Number

Agent of change, I mobilize my energy and experience to define and implement impactful marketing strategies that support the company’s business objectives, increase its visibility, and strengthen its image. Challenging and also uniting around innovative projects are my driving forces, essential to achieving ambitious goals. Thanks to my expertise in B2B Marketing, acquired in the software industry (3D, CAD, BIM, SaaS, Cloud), I am a strategic and innovative partner.Technical Skills:- Marketing Strategy: Definition and execution of comprehensive marketing strategies.- Editorial Line and Content Development: Production of engaging and relevant content to raise awareness and attract the target audience.- Marketing Campaign Development: Creation and deployment of effective marketing campaigns to maximize impact and return on investment.- Market Trend Analysis: Monitor and analyze market trends to adjust strategies.- Competitive Intelligence: Analyze competitors' messages and product/service positioning.Soft Skills:- Leadership: Ability to inspire, motivate, and lead teams to excellence.- Optimization of Collaboration Processes: Continuous improvement of work processes for smooth and efficient collaboration.- Collaborative and Inclusive Work Methods: Promote an inclusive and participatory work environment to encourage innovation.- Cross-Functional Project Management: Coordinate and manage projects involving multiple departments to achieve common goals.- Ability to Bring Innovative Approaches: Challenge the status quo and implemente innovative solutions to solve problems.- Adaptability: Flexibility to adapt to changes and new market trends.- Results-Oriented: Focus on achieving defined objectives and continuous performance improvement.Industry knowledge : Architecture, Engineering, Infrastructure & Construction, Design & Manufacturing, Visualization, 3D Animation & VFX#strategy, #marketing, #contentmarketing, #branding, #storytelling, #projectmanagement

Listed skills include Go To Market Strategy, Product Marketing, Demand Generation, Multi Channel Marketing, and 19 others.