Lucie Mooij Email & Phone Number

Dubai

Dubai, United Arab Emirates

- Built, managed and grew relationships with clients and agency partners by helping them achieve performance that exceeds expectations (Leading companies in the UAE in Banking, Public sector, Healthcare, Education, Free zones, Oil & gas and other)- Managed projects involving complex work streams and cross-functional collaboration - internally and externally. Projects involved marketing activities in areas such as Performance Marketing, Social Media Management, Video Production, Animations, Website development, Digital and Printed collateral, Presentations etc.)- Assisted the marketing team by giving recommendations and input to brand marketing plans- Was meeting clients face to face regularly to ensure premium customer service- Prepared marketing and commercial proposals to be presented to clients- Efficiently managed day-to-day operations (quotations etc.)

Olgiate Comasco, Italia

- Planned campaigns for Italian market – focus on Representatives’ offers and special merchandising, cooperation with regional marketing teams in Spain and UK.- Executed sampling strategy.- Prepared marketing materials for national conferences and meetings for Representatives.- Cooperated with local and regional warehouse on demand planning.- Implemented communication plans with Digital and Communications department.

Hlavní Město Praha, Česká Republika

- Planned campaigns for Czech market - product choice, pricing and demand planning based on financial targets.- Long term and short term strategy planning.- Created printed and digital collateral such as brochures, leaflets and newsletters.- Implemented 360° communication for campaigns with PR and Digital department.

Hlavní Město Praha, Česká Republika

- Developed and executed creative marketing collateral (BTL campaigns, menu boards, packaging), cooperating with international creative agencies.- Project leader of new platform in Czech Republic – KFC Breakfast.- Market tests in restaurants, forecasting and marketing analysis.- Kid ́s promotions for CZ, HU and PL (Premiums and POSM).- Digital content, PR communication and voiceovers for TV commercials.Achievements:• Implemented new food platform KFC Breakfast on Czech market as a Project Leader (development of product portfolio, packaging, pricing, demand plan, POS materials and other advertisement).• Closely cooperated with Brand Manager on breakthrough launch of KFC grill platform in Czech Republic, creating 360° communication including TV commercial, products packaging and POS materials.

Hlavní Město Praha, Česká Republika

- Ensured effective communication on restaurants´ local level- Tracked and managed an annual budget- Supported restaurants with marketing audits- Developed and executed directional signage system of KFC- financial analysis for LSM activities- supported new openings´ events by marketing activities.

- Executed web content of one of the most read internet news portal in Czech.- Cooperated with TV reporters and press agencies.