Lucie Reinders Email & Phone Number

Nový Jičín, Moravskoslezský, Česko

Nový Jičín, Moravskoslezský, Česko

Havířov, Moravskoslezský, Česko

Hlavní Město Praha, Česká Republika

Responsible for: - Preparation, execution and follow up of yearly brand marketing plan across different distribution channels (B2B, B2C) - Execution of yearly Brand Communication plan (B2B, B2C) - Creation of brand content support on key launches, new services and products for all communication channels (online, offline) - Analyse the consumers´s needs and trends on the markets - Sales Analysis creation, evaluation and reporting ¨ - Product portfolio calculation… Show more Responsible for: - Preparation, execution and follow up of yearly brand marketing plan across different distribution channels (B2B, B2C) - Execution of yearly Brand Communication plan (B2B, B2C) - Creation of brand content support on key launches, new services and products for all communication channels (online, offline) - Analyse the consumers´s needs and trends on the markets - Sales Analysis creation, evaluation and reporting ¨ - Product portfolio calculation, forecasting - In charge of the brand execution on E-retail and brick and mortar POS - PR/E-PR and influencer strategy and cooperation - Planning & follow-up of marketing budget - Work closely with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital driven data activations - Events organization - Cooperation with bloggers and influencers - Analyse sell-thru data - Having a strong relationship with the sales team, supply chain, education andfinance team, PR and advertising agencies and the international marketing team Show less

Cz/Sk/Hu

Düsseldorf

Currently I am taking part in an intensive german language course in Dusseldorf and broadening my profile for possible future prospects. Afterwards once in a lifetime travelling to SE Asia and New Zealand. Back in Prague and ready for future marketing adventures in June 2017.

Czech Republic And Slovakia

Brands: IVECO TRUCK, IVECO BUS, NEW HOLLAND AGRICULTURE, NEW HOLLAND CONSTRUCTION, CASE IH, CASE CE, STEYR• Responsible for 7 brands and 2 countries• Preparation and execution of own campaigns and sales support (local actions, challenges and incentives, including the development of materials for POS and trade fairs and sales support leaflets and materials)• Adaptation of central marketing campaigns and projects to local markets• Forecast and marketing budget… Show more Brands: IVECO TRUCK, IVECO BUS, NEW HOLLAND AGRICULTURE, NEW HOLLAND CONSTRUCTION, CASE IH, CASE CE, STEYR• Responsible for 7 brands and 2 countries• Preparation and execution of own campaigns and sales support (local actions, challenges and incentives, including the development of materials for POS and trade fairs and sales support leaflets and materials)• Adaptation of central marketing campaigns and projects to local markets• Forecast and marketing budget coordination • Planning, organization and participations at events, open days, fair trades• Organization of sales meetings • Organization visits to company locations (eg. warehouse, factories) (B2B, B2C, Local and across the region plans )• Analysis of sales results, regular reports of data from the markets (sales, margin, market shares, product trends) and recommendation of sales actions• Management of graphic outputs, in tight cooperation with graphic team: leaflets, magazines, promotional gifts and advertisement materials• Ensure deployment of all actions and supports• Ensure promotion in mass media (magazines, online promotion) • Trainings organization Show less

Hlavní Město Praha, Česká Republika

• Provide administrative support to the management and the department • General Administration - meetings and conferences organization, calendar management, preparation of presentations and executive reports for managerial team, drafting letters and documents.• Visitors Management - organizing and coordinating all the logistic, meeting's agenda for internal and external site visits.• Travel Coordination - preparation of business trips including accommodation, car rental and other… Show more • Provide administrative support to the management and the department • General Administration - meetings and conferences organization, calendar management, preparation of presentations and executive reports for managerial team, drafting letters and documents.• Visitors Management - organizing and coordinating all the logistic, meeting's agenda for internal and external site visits.• Travel Coordination - preparation of business trips including accommodation, car rental and other important activities• Analysis of sales results in Central and East Asia (quantities, sales, margin) Show less

Hlavní Město Praha, Česká Republika

Responsibilities:• Direct marketing• Digital marketing• Communication and surveys with CZ and SK repairers• Cooperation in the creation of promotional materials• Quotations creation• Mystery shopping• Assists in local media planning and local actions and promotions

Prague

Main activities and responsibilities:• Ensure the smooth running of the reception • Answering and transferring incoming telephone calls• Incoming and outgoing mail• Entering invoices into the information system• Welcoming guests• Ordering taxis and couriers• Hotels and transport booking • Cooperating with suppliers• Working with the internal booking system• Organizing corporate events• Other administrative tasks as required

Master'S Degree, Marketing

- deepening my knowledge in the studied marketing field - improving language skills - improving public presentations skills - working.

Master'S Degree, Marketing Communication

Bachelor'S Degree, Process Engineering And Business Managemet

Food Technology And Processing