• Manager of the brand 'Nature & Autonomie' (team of 4 people)• 200k readers to a free newsletter and 20k subscribers to the newspaper Cueillir, senourrir, se soigner• Implementation of email campaigns with a ROI perspective: grow the customer baseand increase sales• Manage campaigns performance and optimize conversion funnels• Writing editorial & promotional content (copywriting skills)• Define and implement new offers• Monthly sales target objective, budget follow-up, KPIs analysis• Definition of e-marketing strategies, with a ROI perspective• Creation and optimization of digital campaigns on a daily basis, based on theirperformance

• Manager of the brand 'Le Bon Choix Santé'• Monthly sales target objective• Management of 3 people• Implementation of email campaigns to grow the customer base and sales our product • Manage campaigns performance and optimize conversion funnels• Writing promotional content• Define and implement new offers

• Managed a team of 2 traffic managers• Proposition and implementation of e-marketing strategies, with a ROI perspective• Creation and optimization of digital campaigns on a daily basis, based on theirperformance• Lead of various service providers and external partners• Measured and analyzed KPIs• Responsible of the objectives fixed (40k monthly budget)• ROI in one year increased from 50% to 120% & +70% new leads in one year

The Consumer Health division offers vitamins, analgesics, dermatological and gynecological care, gastroenterological products and herbal medicine. Thanks to innovation and its world-famous brands such as Aspirin, Bepanthen®, Berocca®, Rennie®, it contributes to improve well-being and quality of life on a daily basis.• Collected the needs of Brand Managers, assess the technical feasibility of projects,develop schedules and budgets• Digital Media planning +/- 4€ mln budget (in collaboration with media agencies):monitoring, analyzing, optimizing Adwords and OLV campaigns, launch of Facebook andInstagram, follow budget and KPI’s• SEA : optimization of Paid Search accounts (+/- 1.4€ mln budget)• Implementation of regular reports for SEO, SEA, VOL for all marketing strategies• Managed optimizations on our brand websites, "bugs" or other "site-centric" areas ofimprovement with the coordination of IT teams• Lead Drupal migration for 6 websites: planning, development & launch with multipleinternal departments & global stakeholder. SEO optimization (+29% incremental trafficyoy), implementation of e-commerce

Client portfolio management:• Audit: identification of needs and define priority objectives• Development of a digital strategy with a ROIste perspective• Implementation and management of SEO, SEA, Displays and remarketing campaigns •Campaigns creation and management for Facebook, LinkedIn, Twitter, Instagram, Youtube• Definition of an editorial line, Community Management, content production •Configuration of tracking tools with GTM, Google Analytics• Monthly reports to customers: actions implemented, KPIs set, objectives achievement ,respect of budget

• Programming, monitoring and analysis of emailings, SMS, and Facebook advertising campaigns: bidding, KPIs, and budget tracking• Community Management for Peugeot, Darty, Ixina, etc• Weekly reporting: analysis of the budget, KPIs, and customers fleet• Monitoring creation of ads: from briefs to client validation• Offers' optimizations to improve product range: implementation of monthly reports, new objectives and ads formats• Customer relationship and support to the commercial network• Management of two trainees

Development of the Figaro Store e-commerce website:- Back office management and administration- Implementation of online communication actions (creation and configuration of emailings, etc.)- Implementation of multi-channel marketing operations- Implementation of the referencing policy SEO, SEM, SEA- Analysis and optimization of the customer journey- Managing relationships with different service providers- Follow-up of audience and sales statistics: analysis, interpretation and implementation of corrective measures to improve the website performances- Monitoring of reporting and KPIs

Marketing: publicité et promotion au niveau des médias (radios, journaux). Prospection: rechercher de nouvelles villes et pays où organiser des marchés traditionnels. Administration et communication avec les villes qui accueillent les marchés.

Réception des demandes des clients et proposition de solutions par téléphone ou par courriel. Vérification et correction des systèmes de facturation avant envoie aux concessionnaires du marché Européen. Utilisation de SAP.

- Construction du site internet - Création d'emailings, flyers... - Gestion et envoie des colis - Création d'une capsule compatible Nespresso

- Suivi des ventes - Facturation - Tenue du fichier clients - Suivi des déplacements des commerciaux - Prise de rendez-vous