With nearly two decades of expertise in marketing and communications, I specialize in developing effective communication plans and marketing strategies that enhance brand visibility and drive positive business outcomes. My career is marked by a relentless pursuit of excellence, guided by a strong understanding of target audience preferences and a commitment to delivering exceptional online and offline experiences.Noteworthy Achievements:I played a crucial role in elevating Via Appia Philippines' employer brand from anonymity to prominence, facilitating the attainment of prestigious accolades such as the Great Place to Work certification and recognition as one of the Top 5 Best Workplaces in the Philippines for two consecutive years as well as Top 3 and 4 Best Workplaces in the IT-BPM Industry. This success was achieved through strategic collaboration with leadership and HR alongside implementing impactful campaigns focused on employee advocacy and talent branding.I orchestrated and executed marketing campaigns for Accenture, significantly boosting their employer attractiveness ranking in the Women in Technology category in the Philippines, rising from #4 in 2018 to an impressive #2 in 2020.Recognized as a Values Champion awardee at Via Appia Philippines in 2022 and honored as a semi-finalist in Accenture in the Philippines' Corporate Functions Gantimpala 2019, highlighting my reputation as a collaborative and high-performing professional.I contributed significantly to the success of Accenture's award-winning Marketing team, which secured the esteemed title of Most Innovative Marketing Team of the Year at the Asia-Pacific Stevie Awards 2020. This accomplishment emphasizes our team's dedication to excellence and creativity.CliftonStrengths Finder Top 10 Results & Interpretation:1. Restorative: Exceptional at solving problems efficiently.2. Harmony: Skilled at finding common ground for win-win outcomes.3. Positivity: Spreads contagious enthusiasm wherever they go.4. Discipline: Demonstrates a strong commitment to order and organization, thriving in structured routines and environments.5. Consistency: Ensures fairness and uniform treatment in all situations.Outside work, I enjoy journaling, going on food adventures, exploring new travel destinations, and unwinding with well-written Netflix shows.Let's connect and explore opportunities to drive meaningful change, whether it's through marketing and communications initiatives done for your organization or through powerful automation with Via Appia Philippines.
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Growth Marketing ManagerCloudcfoQuezon City, Ncr, Ph -
Marketing Communications ManagerVia Appia Philippines Inc. Sep 2021 - PresentMetro Manila, National Capital Region, Philippines• Serves as Via Appia's Head of Marketing and reports directly to the President and CEO • Crafting strategies for all Marketing activities, including Digital, Advertising, Communications, and Creative• Preparing and managing monthly, quarterly and annual budgets for the Marketing department• Setting, monitoring, and reporting on team goals• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)• Craft quarterly and annual hiring plans• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives -
Social Media Marketing ManagerFreelance Apr 2016 - PresentI've been working on social media since 2016 as a way to support my friends and their friends businesses. I have handled different accounts from food, restaurants to makeup and bags.
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Marketing SpecialistAccenture In The Philippines Apr 2017 - Feb 2021Mandaluyong CityMy work here is focused in helping our recruitment team connect talented people to extraordinary Accenture careers by crafting messages, media and strategies that will turn candidate conversations into moments that matter and demonstrate the unique experience of a career at Accenture.• I provide support for delivery of Accenture marketing activities focused on recruitment in the Philippines, in alignment with the overall marketing strategy. • I am accountable for quality deliverable and metrics reporting.• And I work as part of a dedicated marketing team within Corporate Functions. -
Business Development OfficerSm Lifestyle Entertainment, Inc. Oct 2015 - Apr 2017Penthouse, Mall Of Asia Annex Buiding, Moa Complex, Pasay City -
Brand Alliance And Advertising OfficerSm Lifestyle Entertainment, Inc. Oct 2014 - Oct 2015Penthouse, Mall Of Asia Arena Annex Building, Moa Complex, Pasay City -
Sales Account ExecutiveMetrodeal Apr 2014 - Jul 2014Makati City, Philippines• Acquired new merchants and helped build new and improved online deals • Managed relationships with existing accounts and helped renew partnership -
Account ManagerEverything Express, Inc. (Twoanyone.Com) Sep 2011 - Mar 2014Mmp Building, Pasong Tamo Extension, Makati City• Led a group of Account Managers, who helps build and strengthen business relationships with our restaurant partners• Responsible for business development and project management of Restaurant Partners’ marketing activities and programs for delivery -
Marketing Assistant- RelieverAyala Land, Inc. Mar 2011 - Jul 201129F, Tower One, Ayala Triangle, Ayala Avenue, Makati City• Facilitated coordination between buyers, sellers, and partner banks to help the close sale• Organized Roadshows and Evaluated Event Partnership Offers to increase awareness of the brand -
Trademark ParalegalHechanova & Co. Inc. May 2010 - Nov 2010Chemphil Building, Pasay Road, Makati CityProvided support and assistance to the Senior Paralegal for Trademarks by:• managing new trademark applications (from encoding to monitoring deadlines and requirements to complete registration)• preparing and issuing notices to clients to comply with registration requirements and• digitizing all related files associated for old and new trademarks
Lucille Lopez Education Details
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Economics -
Social Sciences -
University Of Santo Tomas - Education High SchoolSecondary Education
Frequently Asked Questions about Lucille Lopez
What company does Lucille Lopez work for?
Lucille Lopez works for Cloudcfo
What is Lucille Lopez's role at the current company?
Lucille Lopez's current role is Growth Marketing Manager.
What schools did Lucille Lopez attend?
Lucille Lopez attended University Of Santo Tomas, University Of Santo Tomas, University Of Santo Tomas - Education High School.
Who are Lucille Lopez's colleagues?
Lucille Lopez's colleagues are Laiza Arciaga, Leonelle Cava, Rio Dale Flores, Reyna Costan, Samantha Patio, R-Mae De Mesa, Alessa Bisquera, Cpa.
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Lucille Lopez
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