Lucille Spann-Asbury Email & Phone Number

Tallahassee, FL, US

Tallahassee, Florida, United States

We specialize in helping small businesses and startups increase website traffic, generate more leads and increase sales through the use of digital advertising, search engine optimization, and email marketing.

Tallahassee, Florida

• Oversee all digital marketing and communications efforts for the FSU Alumni Association, which includes web-based projects, social media advertising, email marketing, videography and other digital campaigns
• Work in conjunction with the membership department to create appeal campaigns that drive traffic to the Alumni Association website and increase membership sales
• Through the use of traditional and digital communication channels, promote Alumni Association programs, events and networks to increase attendance and ticket sales
• Develop and manage a strong content calendar (organic and paid), with a goal of promoting awareness and engagement of alumni association-owned events (Commencement, Welcome Week, Senior Toast, Ring Ceremony etc)
• Use Google Analytics and appeal codes to demonstrate campaign effectiveness and report consistently on outcomes to inform next steps for alumni staff; provide leadership for website design and development and.

Work From Home

• Work with the CEO to create and execute the company’s annual marketing strategy
• Develop a comprehensive multi-channel marketing plan for every new listing, which results in fewer days on the market and a higher sales price
• Increase website traffic through the utilization of Google AdWords, E-blasts, Facebook advertising and retargeting campaigns
• Spearhead media placement activities for all traditional marketing methods including television, radio and print media
• Increase customer referrals through the execution of client appreciation events, sponsorships, public relations activities and other guerrilla marketing efforts
• Manage the marketing team to ensure email campaigns, social media posts, mass texting efforts and syndication efforts are being executed on a daily basis

Tallahassee, Florida Area

• Developed the company's international marketing strategy for 3 continents (Europe, Asia, South America)
• Created a comprehensive co-op marketing plan so that small, medium and large businesses can participate in marketing and advertising opportunities on the international level
• Oversee a team of 5 to ensure programs and campaigns are executed on time, within budget and achieving the goals set forth by the Department of Economic Opportunity, the VISIT FLORIDA Board of Directors and the.
• Present research and marketing plans to Strategic Partners, Destination Marketing Organizations and other stakeholders to show the value of marketing on an international level
• Meet with executives from airlines, online travel agencies, state agencies and other industries to determine what synergies exist and create new programs that will benefit tourism to the state of Florida

Tallahassee, Florida Area

• Renegotiated agency contracts to ensure more accountability and a higher return on investment
• Implemented new reporting metrics using Salesforce to more accurately track projects and show the value the PR department brings to the company
• Managed a team to create and execute long term strategies to bring awareness of the Florida product to journalists and influencers in Europe, Asia and Latin America
• Developed and maintained relationships with media outlets and work with them to garner earned media coverage of 3+ billion annually
• Oversaw the social media strategy for China as it related to PR and communications

Tallahasee, FL

• Maintain relationships with over 100 journalists, which results in meeting the annual departmental earned media goals
• Work with 2 international agency vendors for their contracted services in Canada and India, which results in global media coverage
• Exceed all annual goals set by department managers, which has resulted in a promotion
• Built media website, using WordPress and html coding skills, which resulted in department savings
• Plan and execute 6 media events per year, with an average of 20 media in attendance per event
• Vet media asking for travel assistance by using social media analytics to ensure only qualified writers are aided

Tallahassee, Florida Area

• Pitched partnership to approximately 5 prospective clients per week, which resulted in an increase of 1,200 partners between January 2012 and July 2013
• Maintained relationships with 1,500+ paying partners via email, enewsletters, telephone calls and direct mailers
• Wrote and edited copy for quarterly departmental campaigns
• Monitored 2 social media pages and alerted crisis communications team as needed
• Managed a call center department of 5; customer satisfaction increased 5.2% from the previous year
• Conducted and analyzed results of partner surveys using SurveyMonkey, to ensure satisfaction among the industry

Tallahassee, Florida Area

• Saved the company over $1,300 a year by finding a new health insurance provider
• Assumed responsibility of accounts payable to ensure vendors were paid on time
• Wrote, edited and published monthly newsletter, which was distributed to 800 clients
• Planned 6 client luncheons per year; attendance rose by more than 30%
• Managed 2 social media accounts, and purchased Facebook ad buys, which resulted in a 50% increase in traffic

Fairbanks, Alaska

• (Summers only)
• Provided excellent customer service, which resulted in winning Star of the Month award multiple times

Master Of Science (M.S.), Integrated Marketing & Management Communications, 3.833 G.P.A.

Graduate Certificates earned in Project Management & Multicultural Marketing Communications

Bachelor Of Science (B.S.), Marketing, 3.73 G.P.A.

Associate In Arts, Communications, 3.6 G.P.A.