Lucille Spann-Asbury's Location
Tallahassee, Florida, United States, United States
Lucille Spann-Asbury's Contact Details
Lucille Spann-Asbury work email
- Valid
Lucille Spann-Asbury personal email
n/a
Lucille Spann-Asbury phone numbers
About Lucille Spann-Asbury
Owner of Blaze Digital Services.Works with small business owners, entrepreneurs, and non-profits to build out marketing funnels that increase web traffic and generate leads. Detail-oriented. Excellent communicator. Passionate. Strategic. Bachelor’s degree from Clemson University and Master’s degree from FSU. 10+ years of experience.
Lucille Spann-Asbury's Current Company Details
Blaze Digital Services
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Founder
Tallahassee, FL, US
- Website:
- blazedigitalservices.com
- Employees:
- 4
Lucille Spann-Asbury Work Experience Details
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FounderBlaze Digital ServicesTallahassee, Fl, Us
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OwnerBlaze Digital Services Dec 2018 - PresentTallahassee, Florida, United StatesWe specialize in helping small businesses and startups increase website traffic, generate more leads and increase sales through the use of digital advertising, search engine optimization, and email marketing.
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Director Of Marketing CommunicationsFsu Alumni Association Sep 2019 - Feb 2020Tallahassee, Florida● Oversee all digital marketing and communications efforts for the FSU Alumni Association, which includes web-based projects, social media advertising, email marketing, videography and other digital campaigns ● Work in conjunction with the membership department to create appeal campaigns that drive traffic to the Alumni Association website and increase membership sales● Through the use of traditional and digital communication channels, promote Alumni Association programs, events and networks to increase attendance and ticket sales● Develop and manage a strong content calendar (organic and paid), with a goal of promoting awareness and engagement of alumni association-owned events (Commencement, Welcome Week, Senior Toast, Ring Ceremony etc) ● Use Google Analytics and appeal codes to demonstrate campaign effectiveness and report consistently on outcomes to inform next steps for alumni staff; provide leadership for website design and development and update/maintain content on a daily basis -
Digital Marketing DirectorJoe Manausa Real Estate Sep 2017 - Sep 2019Work From Home● Work with the CEO to create and execute the company’s annual marketing strategy ● Develop a comprehensive multi-channel marketing plan for every new listing, which results in fewer days on the market and a higher sales price● Increase website traffic through the utilization of Google AdWords, E-blasts, Facebook advertising and retargeting campaigns● Spearhead media placement activities for all traditional marketing methods including television, radio and print media● Increase customer referrals through the execution of client appreciation events, sponsorships, public relations activities and other guerrilla marketing efforts● Manage the marketing team to ensure email campaigns, social media posts, mass texting efforts and syndication efforts are being executed on a daily basis● Measure all activities against pre-determined goals to determine which campaigns provide the highest ROI and make budgetary recommendations based on the results -
Senior Manager, International MarketingVisit Florida Jul 2017 - Sep 2017Tallahassee, Florida Area● Developed the company's international marketing strategy for 3 continents (Europe, Asia, South America) ● Created a comprehensive co-op marketing plan so that small, medium and large businesses can participate in marketing and advertising opportunities on the international level ● Oversee a team of 5 to ensure programs and campaigns are executed on time, within budget and achieving the goals set forth by the Department of Economic Opportunity, the VISIT FLORIDA Board of Directors and the Governor of Florida● Present research and marketing plans to Strategic Partners, Destination Marketing Organizations and other stakeholders to show the value of marketing on an international level ● Meet with executives from airlines, online travel agencies, state agencies and other industries to determine what synergies exist and create new programs that will benefit tourism to the state of Florida -
Global Public Relations ManagerVisit Florida Dec 2015 - Jul 2017Tallahassee, Florida Area● Renegotiated agency contracts to ensure more accountability and a higher return on investment ● Implemented new reporting metrics using Salesforce to more accurately track projects and show the value the PR department brings to the company● Managed a team to create and execute long term strategies to bring awareness of the Florida product to journalists and influencers in Europe, Asia and Latin America● Developed and maintained relationships with media outlets and work with them to garner earned media coverage of 3+ billion annually● Oversaw the social media strategy for China as it related to PR and communications
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Public Relations Representative - Domestic, India & CanadaVisit Florida Jul 2013 - Dec 2015Tallahasee, Fl● Maintain relationships with over 100 journalists, which results in meeting the annual departmental earned media goals● Work with 2 international agency vendors for their contracted services in Canada and India, which results in global media coverage ● Exceed all annual goals set by department managers, which has resulted in a promotion● Built media website, using WordPress and html coding skills, which resulted in department savings● Plan and execute 6 media events per year, with an average of 20 media in attendance per event● Vet media asking for travel assistance by using social media analytics to ensure only qualified writers are aided● Interview, hire, train and provide weekly tasks for 2-3 interns per year● Conduct 2-4 surveys per year among partners to ensure their satisfaction with the department’s programs
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Industry Relations CoordinatorVisit Florida Jan 2012 - Jul 2013Tallahassee, Florida Area● Pitched partnership to approximately 5 prospective clients per week, which resulted in an increase of 1,200 partners between January 2012 and July 2013● Maintained relationships with 1,500+ paying partners via email, enewsletters, telephone calls and direct mailers ● Wrote and edited copy for quarterly departmental campaigns ● Monitored 2 social media pages and alerted crisis communications team as needed ● Managed a call center department of 5; customer satisfaction increased 5.2% from the previous year● Conducted and analyzed results of partner surveys using SurveyMonkey, to ensure satisfaction among the industry
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Marketing CoordinatorAegis Business Technologies Feb 2011 - Jan 2012Tallahassee, Florida Area● Saved the company over $1,300 a year by finding a new health insurance provider● Assumed responsibility of accounts payable to ensure vendors were paid on time● Wrote, edited and published monthly newsletter, which was distributed to 800 clients● Planned 6 client luncheons per year; attendance rose by more than 30%● Managed 2 social media accounts, and purchased Facebook ad buys, which resulted in a 50% increase in traffic
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WaitressPrincess Cruises May 2006 - Aug 2010Fairbanks, Alaska(Summers only)● Provided excellent customer service, which resulted in winning Star of the Month award multiple times
Lucille Spann-Asbury Skills
Public Relations
Facebook
Marketing
Project Management
Blogging
Social Media
Webmaster Services
Newsletters
Wordpress
Microsoft Word
Advertising
Event Management
Event Planning
Agile Project Management
Social Media Management
Website Maintenance
Press Releases
Hispanic Marketing
Partner Development
Integrated Marketing
Marketing Strategy
Editing
Fundraising
Leadership
Salesforce.com
Lucille Spann-Asbury Education Details
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3.833 G.P.A. -
3.73 G.P.A. -
3.6 G.P.A.
Frequently Asked Questions about Lucille Spann-Asbury
What company does Lucille Spann-Asbury work for?
Lucille Spann-Asbury works for Blaze Digital Services
What is Lucille Spann-Asbury's role at the current company?
Lucille Spann-Asbury's current role is Founder.
What is Lucille Spann-Asbury's email address?
Lucille Spann-Asbury's email address is lu****@****ces.com
What is Lucille Spann-Asbury's direct phone number?
Lucille Spann-Asbury's direct phone number is +185031*****
What schools did Lucille Spann-Asbury attend?
Lucille Spann-Asbury attended Florida State University, Clemson University, University Of West Florida.
What skills is Lucille Spann-Asbury known for?
Lucille Spann-Asbury has skills like Public Relations, Facebook, Marketing, Project Management, Blogging, Social Media, Webmaster Services, Newsletters, Wordpress, Microsoft Word, Advertising, Event Management.
Who are Lucille Spann-Asbury's colleagues?
Lucille Spann-Asbury's colleagues are Stephanie Jimenez, Dana Sterneman.
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