Lucina Sapone Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

•Conduct in-depth customer experience audits in both physical and online stores using methodologies from the Héroïne Agency.•Develop comprehensive customer experience strategies by identifying the brand community, structuring the touchpoint ecosystem, and defining an action plan with KPIs to measure the impact of the strategy.•Collaborate with internal teams (design, marketing, AI committee, etc.) to ensure the relevance and feasibility of proposed initiatives.

Ville De Paris, Île-De-France, France

• Contributed to the development of Models-Materials-Colors offerings for the Novelties perimeter• Supervised product development, from prototype to final validation, and kept collection documents updated• Used in-house ERP systems such as PLM and M3 to track product development• Assisted in the preparation of reviews with the art direction team and participated in product argumentation • Conducted competitive analysis and analysed fashion shows and market trends

Singapour

-Weekend Part Time-• Monitored stocks reorganisation and results coming up with solutions for contingency management• Supported the day-to-day operations to ensure the highest level of customer service on the floor

Ville De Paris, Île-De-France, France

• Coordinated the marketing and purchasing departments to optimise the launch of the first private label connected robot for a French supermarket brand • Analysed markets, competition and panels like GFK for the luxury brand management of Scholtes • Presented the product range to the marketing director with recommendations for optimising performance• Followed up on the creation of packaging, drafting of product sheets and catalogue, validation of the user manuals

Madrid, Communauté De Madrid, Espagne

Lighthouse is the first sustainability consulting association at ESCP run by students.Lighthouse's objective is to consult small and medium enterprises that aim to reduce their business’ footprint and become more socially responsible. The role of Head of Marketing consists of:•Setting up and leading a team of 6 marketing associates at ESCP Madrid and Turin Campus.•Setting weekly calendars and long-term objectives of growth for social media•Managing Instagram, LinkedIn and the Website to boost brand awareness•Designing the process of content planning and creation for all major social media platforms.•Creating a merchadising project

Ville De Paris, Île-De-France, France

• Writing, consolidation and programming newsletters and press releases • Reflection on content strategy • Editorial relighting of the website - Analysis and strategic recommendations• Strategic thinking on corporate communication

Paris, Île-De-France, France

Intership• E-commerce management• Visit and preparation of future points of sale• Creation of a network of mystery shoppers• HR- recruitment for in-store sales consultant • Negotiation with suppliers

Paris

-CDI Weekend-• Identification of the client's needs and satisfaction• Orientation of the customer in the purchasing process• Challenge cross-selling • Customer loyalty and improvement of customer experience

Msc In Marketing Management And Digital

1,5 year full-time at the ESSEC Asia Pacific Singapore campus The MSc in Marketing Management and Digital, ranked second Master.

Bachelor In Management, Marketing

3 years-3 countries-3 languages 1st year: Paris / 2nd year: Madrid / 3rd year: Berlin Part of the Dean's List for excellent academic.