Lucinda Edwards Email & Phone Number

United Kingdom

London Area, United Kingdom

Outra is a leading data insight company harnessing households data enabling companies to segment audiences, explore new growth markets, refine messaging, and expand reach; all whilst upholding strict compliance standards.Devising and implementing growth strategy for core Outra Prop-tech and Mar-Tech products.Launched and grew the new consumer & app vertical from scratch.Implemented partnerships with brands like Gabriella Peacock/GP Nutrition, Hux, and The Lab Co.Demonstrated the proof of value how AI/ML can lower customer acquisition costs (CPA) and increase average order values (AOV).Managing key clients on behalf of Outra’s portfolio firms Upstix and heylo.

New York & London

New York Infinity Brands, Hux, The Lab CoStrategic advisor providing innovative business operating frameworks, enhanced market positioning and revenue growth strategies. Brands covered technology, Real Estate, Fashion, Finance, and Social Hospitality.Key Responsibilities:Devised tailored (top and bottom level) solutions to overcome challenges, capitalise on marketOpportunities, enhanced market positioning and revenue growth. Leveraged finance and tech skills to drive efficient resource allocation and technological innovation.Built relationships, developed marketing and PR strategies, identified retail partnerships, developed eCommerce channels and identified partnerships.Collaborated with executives to align business strategies with goals, enhancing efficiency and growth to stay competitive.Led in-depth market analyses revealing trends and competitive advantages to innovate with products and solutions teams.Guided strategic partnerships and collaborations including budgeting and deal-making to ensure alignment with global strategies.

Greater London, England, United Kingdom

WWT provides Fortune 500 companies and governments with outsourced technology and innovation services. Partnered with The European President of WWT, ensuring all critical projects werecorrectly managed, guaranteeing client satisfaction.Conduit between the WWT C-Suite, key WWT decision-makers, and clients on allrelevant projects (including high-profile clients such as Cisco, Dell, and Vodafone)Organized and ran weekly executive and leadership sessions focusing on clientalignment, outstanding issues, and general team strategy.Tracked, managed, and confirmed delivery of project goals, KPI's, and theoutcome/success of each project.Identified additional value and opportunities in both potential and existing customersManaged relationships between executives and key stakeholders on client's"innovations" projectsConsulted internally on re-fresh of branding, marketing, and pitch materials.Participated and was part of several winning project teams that took part in digitalstrategy contests.Managed client relationships through high-profile introductions offerings and SpecialAccess Events including Social, Sporting, and Charity events.Hector: In house digital concierge producing end-to-end solutions for app, web, and other communications collateral.• Executed entire setup, strategy, and product delivery. • Hired and mentored core and satellite team.• Identified markets across all operations, including branding, marketing, and finance.

London Area, United Kingdom

Executed entire start up and subsequent growth of the division. Client focus had on hedge fund, asset management, pension funds, prop desk's, and other clients specializing in this asset class. The primary role was managing relationships between senior office representatives and key stakeholders in various projects and investments.Managed organization's global operations, including Legal, IT, Recruiting, Compliance,Risk, Trading Limits, Marketing, Settlements, and other collateralHired key team members providing vital talent across the whole team and its supportingdepartments.Defined and set strategy, targets, necessary monitoring, and reporting for the desk andassociated areas.Advised and provided communications to Senior Management and the Board ofDirectors.Worked on bespoke deals for clients across all regions. Ensured that the product waswell structured, correctly priced, and the client was satisfiedInvestigated potential Macquarie acquisitions.

London Area, United Kingdom

Credit Derivatives Hedge Fund Senior Sales Trading/Strategic Hedge Fund Business Manager• Initial stages of the role were to set up the hedge fund business globally across all core business functions. Focus had on Fixed Income Products. • Maintained and solidified day to day relationships focusing on Hedge Fund, Asset• Management, Prop desk, and other clients specializing in the credit derivatives space• Managed the marketing of cash, credit derivative, swap & structured products to the European US and Asian clients• Co-lead the business program function to direct a critical strategic initiative withinFinancial Markets for Hedge Fund clients (incremental revenue growth of €100m in 3years).• Worked closely with the research & structuring team to provide clients with bespoke products.• Successfully managed relationship management incentives for senior contacts within clients. Outside of the daily deals, helping organize sponsored off-sites, networking events, and social activities.• Sold an inaugural CAT bond and aided the development of knowledge internally of weather, property, carbon derivatives. Other product knowledge includes CPDOs, tranches, EM, HY, and illiquid assets.• Advised the team on product, client strategy, and financial targets and communicated the results to Sr. Management.• Defined and implemented strategy, covering risk, collateral, documentation, systems infrastructure, MIS, and Client Relationship Management. Included a comprehensive review to define enhancements agreed upon by all stakeholders.• Functioned as Business Program Director delivering all related enhancements, including; technology, operational workflows, policies, and credit limits/methodologies, as required to support the business expansion.