Consumer Insights Consultant Intern
- Conducted market research and developed a comprehensive consumer insights report for four target markets- Analyzed industry trends and competitive landscape to identify key challenges and opportunities for client- Created buyer personas and consumer pathways using behavioral psychology principles- Designed actionable marketing strategies using the 4 Ps tailored to each target market- Produced a cohesive marketing campaign with ad designs and communication strategies- Delivered insights and recommendations in a professional presentation to address client-specific needs