I have over 20 years of sales experience working in a highly complex environment with several roles and experience. In 2011 was appointed as people manger and kept this role until 2017 going through major Global IT Firms working both in regional and also covering country responsibilities. From 2017 until 2024 was covering complex accounts as key account director. I have a complete comprehension of the whole sales cycle, since it´s beginning until it´s end. Once working with SaaS you must work side by side with customers to develop and increase adoption so you can first expand current contract and also renew for the coming future and keep the sales cycle moving forward, maximizing usage and reducing costs for both sides.My core competencies include strategic territory planning, account planning, Go To Market, sales execution, usage follow on + action plan, SaaS Expansion deals based on increased usage, C-level relationship , transformational and exponential growth, team building and team development. Since 2016, I also invest as an entrepreneur and board member of a family-run business that develops fashion with natural leather. I am passionate about implementing a new culture of work for a whole new digital world.