Lucio Chen Email & Phone Number

Walldorf, BW, DE

Global Performance & Strategy in the office of CMOHelp building the best class data-driven marketing performance & strategy teamLead marketing return on investment performance initiative, streamlining the process for over 300+ marketers on marketing taxonomy, spend reporting, and performance tracking process leading to time saving and marketing spend.

Walldorf, BW, DE

• Also serve as the Head of Market Insight & Competitive Analysis (MICA), Product Strategy, SAP Signavio and as the Product Owner for Signavio AcademicAct as Product Development Consultant and Advisor to product leads.
• Drive overall market perspective for the product & strategy organization, work with group product leadership team to identify the most important market trends and formulate product strategies for the next 3 years
• Lead a team of 9 in contributing to strategic projects around market trends, product strategies, innovation projects, delivered over 40 high impact projects in a year to cross-functional teams including board member.
• Created the Market Intelligence practice within the Product Organization from ground up, delivered quality services across GTM (Sales, Pre-sales, CSM, CoE), Product & Engineering and Strategy and built up the strategy.

Walldorf, BW, DE

• Drive market update & competitive analysis to develop product strategy and long term vision
• Ramped up a team of 6 in developing team OKRs and managing overall competitive research and market updates for 800+ FTEs on six major products, delivered over 30 cross-functional projects with product and GTM.
• Initiated & lead a team in delivering bi-weekly market insight exchange sessions, successfully scaling the audience pool by 300% in a quarter
• Established product and market research methodology, successfully expanded the team from 2 to 6 in six months
• Initiated monthly market news update and delivered seven updates, gaining 400+ subscribers including sales leads across four regions and analysis was shared with over 2000 collogues
• Analyze and synthesize process management competition investments landscape, analysis was delivered to annual board meeting presentation

Walldorf, BW, DE

• Led in developing product discovery frameworks and innovation processes for the Innovation Office in Business Process Intelligence (BPI), one of the four core business strategic growth pillars of SAPMarket Research &.
• Led the Experience Management project, identified use cases, and achieved strategic alignment across 3 board areas, lead post-merger integration efforts in experience management
• Spearheaded the PoC of business process performance metrics (Process Index), enabling businesses to gain process visibility and make better-informed decisions to optimize business processes, gained buy-ins from product.
• Developed the vision for experience management using Qualtrics and built the integration roadmap for PX, CX, successfully launched a survey to 1,000 customers to improve customer experience & better understand user needs
• Operation: Led enablement for university collaboration and MBA consulting project on product discovery for User Behaviour Mining

Walldorf, BW, DE

Walldorf, BW, DE

Los Angeles, California, US

Serving as the Executive Director of Seed since Feb 2024COO, Seed Consulting Group from Oct 2023- Drive CRM and data migration project- Transform and lead National Recruitment processSeedOC President since 2022Responsible for all operation, recruitment, client relationship and growth initiatives such as professional development and organization partnership.

Irvine, CA, US

Financial Accounting (Master of Finance)Merage Consulting Project (Fully Employed MBA)Core Strategy Class (Full Time & Fully Employed MBA)

Bellevue, WA, US

• SAP iXP Internship program for US SMB Client Marketing
• Led and synthesized discussions among sales, customer success, marketing, and operation teams to successfully implement the first end-to-end Qualtrics survey for 60k+ customers to improve current communication
• Led in brainstorming ideas for winning back over 12k+ marketing unsubscribed customers, and developed a strategy to successfully re-subscribe the customers
• Collaborated with Product Marketing team to refine Market Basket Analysis model and create dashboard for customers next purchase recommendation

Newport Beach, California, US

MBA student consulting project with over 400 hoursProject II: Develop a product vision and roadmap with a list of backlogs for a new product in the wholesale industry Project I: Strategize and develop a Go-To Market strategy targeting Small and Medium Enterprises in the CPG industry

Dongguan, Guangdong, CN

• Pre-MBA ConsultingDrove business expansion for one of the largest used injection molding machines suppliers in China; collaborated with executives, marketing, operations, and digital teams in designing expansion strategy
• Boosted sales by $ xMM through contributions to 3 major deals by co-developing and implementing a three-pronged expansion strategy to drive access to initial overseas clients
• Increased sales lead by 40% through working with the digital team on creating marketing collateral and analyzing customers profiles using Google Analytics

Boston, Massachusetts, US

• Developed market insights based on key industry metrics for 18 major cases across Singapore, Thailand, Indonesia, Malaysia, Philippines, and Vietnam such as Malaysia broadband regulation analysis, and telco Quarterly.
• Initiated and collaborated with the development team in building a one-stop microsite on market updates for TMT leadership to enable case teams to increase research and operational efficiency
• In charge of building detailed client-ready visual reports based on market research and analysis of financial and operational performances of key companies
• Co-developed an in-depth global competitive benchmark in accessing telecom’s digital capacity with global research and analyst teams

Singapore, SG

• As a Research Analyst based in Canalys’ Singapore office, I work in the mobility team and analyze the latest consumer technology trend. It involved device tracking and forecasting and analyzing product portfolio. I.
• Led a team of 5 analysts in developing the Smart Speaker Service, from product conceptualization to sales support, resulting in winning the initial full-year service subscriptions
• Achieved high customer retention and service renewals by synthesizing market data and presented strategic recommendations to executives for over 20 projects with major smartphone, PC, and smart speaker vendors
• Research quoted by major presses including WSJ, Reuters, China Morning Post, Tech Crunch, NDTV, Mobile World Live and Financial Times; and been invited as an expert commentator by BBC and CNBC

• Conducted in-depth research in the education landscape in Singapore and China
• Contributed to the foundation of tutor-student education platform

Singapore, SG

Master Of Business Administration - Mba, Strategy, Product Marketing, Digital Transformation

Bachelor Of Business Administration (Bba), Finance, Marketing

Bachelor Of Business Administration (B.B.A.), Business/Commerce, General