Spearhead and complete an GenAI assistant strategy and large scale trial implementation execution across a major ASX-listed company, To drive AI adoption and deliver business value through strategic partnerships. To work in collaborated with multiple business units to identify and prioritise 23 GAI use cases focused on efficiency, process optimisation, and augmentation of human capacity.- Partner with OpenAI and Google Cloud/Gemini to deliver AI workshops and ensure effective use of AI across key areas, including machine learning, predictive analytics, and natural language processing.- To define and aligne success metrics for each use case, ensuring business goals were met through data-driven insights and AI-powered solutions.- To Work closely with the data governance and privacy teams to ensure compliance with ethical standards and risk management principles for AI and data usage.

forbes.com.au/author/lucio-ribeiro/

Review, develop and complete a comprehensive digital marketing strategy to ensure growth. Led a thirteen-person marketing, digital, and innovation team focusing on the growth of new audiences and the increase of Lifetime Value (LTV) of existing audiences. Assemble innovative partners and technologies to accelerate the digital marketing transformation of the business. Establish new and improve current digital marketing operations and technologies, including AI and Generative AI for content. Audit and build new marketing reports. Conduct market analysis using digital tools to identify marketing growth areas and defensive strategies. Represent the organisation in public events and thought leadership to transform the public image. Support the business in regulatory matters concerning digital and social media. Educate the business on tech, innovation, and AI. Write board and SMT papers and engage with Executive Committee and Senior Leadership teamAchievements* Digital Strategy and Transformation: Strategised and Implemented a comprehensive digital marketing strategy, achieving significant savings and multi-million in added revenue* Business Growth: Directed strategic marketing campaigns, improving audience acquisition and LTV. With campaigns achieving substantial cost reductions in the acquisition and a notable increase in viewership with an impressive ROI.

Identify, build strategies, pioneer, and produce innovative proofs of concept for products and services for emerging use cases of 5G. Lead, assemble, and forge strategic partnerships with technology enablers and hyperscalers of adjacent and complementary technologies. Analyse results and determine the potential viability of new products and services in emerging markets, including business-to-consumer (B2C), business-to-business (B2B), and business-to-consumer-to-business (B2C2B). Develop, produce, and accomplish end-to-end highly engaging marketing activations and demonstrations of the company’s technologies in 5G, targeting internal and external stakeholders like media, businesses, and the public sector.Achievements* Innovative Marketing: Conceptualised and delivered marketing demonstrations using 5G, AR, VR, AI, Robotics, Computer Vision, and Cloud Gaming. Notably, an award-winning project with the Art Gallery of NSW and Aboriginal artist Dr Christian Thompson created a 5G VR experience in the Metaverse to preserve a lost Indigenous language, boosting ESG credentials and the brand.* Strategic Partnerships: Established partnerships with leading marketing associates, technology providers, and academic institutions, including AWS, Nvidia, UNSW, HTC, Singtel, SpaceX, and Google. Co-developed 5G and AI-powered prototypes for Cloud Gaming, Metaverse, Satellites, and Driverless technologies. Leading to new products in lucrative markets.* Product Launches and Business Growth: Generated and validated POCs that led to new products like Optus 5G Max, Optus Cloud Gaming, and Optus/SpaceX. These innovations opened up new markets.

Consult, produce, and deliver marketing, digital, and technology strategies for Chief Marketing Officers, Senior Marketing Executives, and Chief Strategy Officers. Create and deliver education programs in innovation, marketing, digital, and technology strategy. Find innovative solutions to apply artificial intelligence in marketing. Clients included BMW, MINI, AMP, Federation Square, and BGH Capital.Achievements* Digital Marketing Strategy: Planned and executed digital marketing for MINI and BMW's social media presence, including content and advertising for Meta, Instagram, TikTok, and YouTube. Developed and implemented a digital marketing strategy for BGH Capital's buyout of Village Roadshow. Worked with a senior partner to devise and implement a digital risk plan, using social media and digital advertising to influence shareholders to support their buyout campaign.* AI in Marketing and Customer Experience (CX): Led a team to build an AI bot for Mercedes-Benz using IBM Watson and SLM and developed a prototype for MINI with Microsoft, integrating into MINI’s social media to enhance customer experience and generate leads for test drives. Results are confidential.

McCannMRM