• Website Rebuild: partnered with Of Projects to rebuild the Palaronda trekking portal, creating detailed informative content to enhance hikers' experiences.• Website Development: designed websites and created SEO-oriented content to drive traffic and leads.

• Managed content creation, localization, and editorial oversight for the Italian corporate website and blog, ensuring alignment with Italian cultural context, driving organic traffic, generating leads, and enhancing user experience.• Ensured SEO-compliant content by collaborating with SEO on on-page optimizations, keyword research, and identification of opportunities for content creation tailored to the Italian market. • Crafted engaging articles, managed freelance writers, and conducted client interviews to enrich blog content with insights from industry professionals, ensuring content resonated effectively with the Italian audience. • Collaborated closely with other teams, like Customer Success, SEO, and Tech to optimize the website's performance and ensure a seamless user experience• Conducted client interviews to guide content generation, and provided personalized follow-up questions to enhance content quality and meet SEO and clarity standards• Led a project to update the FAQ section of the company website, aligning content with client interface developments and coordinating actions across the content team.

• Managed content marketing and SEO for 10+ clients, contributing to their growth and development.• Led translation and localization initiatives, maintaining adaptation to cultural context, for example regarding symbolic meanings, cultural sensitivities, text length, legal requirements, idioms, numeric differences, etc.• Conceptualized and created blog posts, social media content, magazine articles, social media advertisements, email campaigns, podcasts, promotional videos, infographics, and on-site location information signage• Created and managed a corporate blog, resulting in increased organic traffic to the website by 18%,attracting attention from journalists and trade magazines• Achieved a 15% increase in organic web traffic over six months for a client through targeted SEOstrategy development and application to enhance their Google search ranking• Resolved technical SEO-related issues, such as site architecture, duplicated pages, indexing problems, mobile-friendliness, sitemaps, internal linking structure, on-page SEO, canonical tags.• Improved the click-through rate (CTR) of a social media advertising campaign from 1.57% to 3.88%through web analytics for refined targeting and messaging, and localization strategies• Optimized website landing pages for SEO and introduced tracking custom events using Google Tag Manager to collect data for remarketing purposes• Published 5 articles in trade magazines, gaining industry recognition, as shown in my portfolio• Monitored KPIs to identify areas of improvement for Facebook Pixel, Google Analytics and Google Tag Manager• Leveraged web analytics to optimize content strategies for enhanced performance, including localization efforts.• Coordinated multiple photo and video shoots with freelance professionals to ensure content brief is followed

• Wrote and optimized web content • Gained expertise in city branding methods and practices applicable to my master’s degree thesis project• Applied direct email marketing campaigns to reach objectives for the Eurocities Network awareness project

• Improved customer service team’s performance by simplifying and modernizing existing technical guidelines to make them user-friendly• Provided solutions for a wide range of technical problems concerning CCTV systems and supported clients speaking Italian, English, and German