Engaged with Taiwanese & Japanese B2B technology startups ranging from Seed to Series B to major conglomerate technology subsidiaries.My work fills gaps within the 0 to 1 space.- Product-market fit strategies- Hypothesis validation with key decision-makers- Go-To-Market planning- Competitor research- Salesforce development and outreach

Co-founded a technology startup in Vietnam capitalising on the rapid digitisation and a growing middle class. Pursued product-market fit through two major pivots, but did not attain the scale we sought.I have a ton of stories and experiences that rewired my mindsets, buy me a coffee if you want to be amused. Initial business - B2B2C social commerce marketplace app that enables social sellers to scale through the automation of backend operations. Goodiee handled wallet transactions, profit distribution and last mile deliveries.Pivot #1 - Fashion Wholesaler-as-a-Service, we developed a centralised store network, leveraging data to optimise fashion inventory for 10 partner stores in Tiền Giang province.Pivot #2 - We simplified end-to-end product manufacturing for US brands by connecting them with verified Vietnamese manufacturers. Served US Amazon sellers diversifying beyond China, managing product proposals, quality control, and shipping to Amazon warehouses.

I lead a team of five that leverages innovation through startups and SMEs to solve Unilever's business challenges across the entire value chain from Brands, Supply Chain, Media, eCommerce, Customer Development etc.Marrying business growth and positive social Impact in the communities Unilever serves and operates in. With our valued stakeholders, my team has implemented micro-financing to the unbanked mom and pop stores, drive consumer loyalty, explored rural sales force empowerment, enriched Unilever's eCommerce competitor intelligence, and are actively seeking to lower and transform the region's product & manufacturing wastage. - 2021 Google Accelerator Mentor

Lucius focuses on strategy, cross-divisional initiatives and opportunities.The Foundry, is Unilever's corporate innovation and transformation team. We pilot and implement the future across brands, functions and markets. Ensuring that Unilever constantly sharpens it's edge. Since it's inception in 2014, Unilever Foundry has invested over $30M and have helped multiple startups scale their business globally.

Lucius leads all things Digital & PR for Lux - A Billion Euro brand with 90 years of heritage. As the #1 soap brand in the world with a presence in almost every country, Lux's key markets and Lucius' responsibilities span across and beyond China, US, Brazil, India, Bangladesh, Saudi, Egypt, Thailand, Indonesia and Africa.Since the brand relaunch in 2012 Lucius and his team have brought the brand with almost zero Digital & PR presence to one of Unilever's leaders in this space. They did this through consolidating, developing and deploying the Lux Digital & PR strategy and assets across the globe. Lucius' and his team have also developed regional partnership opportunities with brands like – Facebook, Samsung, Yahoo!, Vice Media, Marie France Asia Magazine and MoleskineGOLD - Best Digital Communications Strategy (Lux), 2014 Marketing Magazine PR AwardsSILVER - Best Use of Social media (Lux), 2016 PR Week AsiaSILVER - Best Digital Communications Strategy(Lux), 2016 Marketing Magazine PR AwardsBRONZE - Best Use Of Influencers(Lux), 2016 Marketing Magazine PR AwardsBRONZE - Best Digital Communications Strategy(Lux), 2018 Marketing PR AwardsEndorsements:Through his dedication and visionary thinking, Lucius has certainly raised the bar for Lux’s digital efforts, significantly increasing the brand’s visibility not just on digital channels, but also within Unilever globally. Thanks to the outstanding results achieved under his leadership, Lux has become one of the brands to watch out for. It has been a rewarding experience to work alongside a truly motivational and forward-thinking client, who has the ability to convince his agency and market teams to run with him, as he leads by example to achieve remarkable results in an incredibly short time.Simon Ruparelia, Head of Digital for Asia, Golin

Update: Acquired by Australian financial comparison giant, Credit Card Compare in 3 July 2018 for a seven-figure sum.https://www.straitstimes.com/business/companies-markets/local-start-up-finty-acquired-by-aussie-firm-for-seven-figure-sumFinty (www.finty.com) is Singapore’s first rewards-based financial marketplace that makes financial decisions simple, enjoyable and rewarding. Finty offers cash rewards based on revenue sharing and the online platform uses a proprietary predictive model to determine the value of cash rewards for customers when they apply for a range of credit cards and personal loans from major bank partners.

Business to consumer marketing across Southeast Asian markets, responsible for developing and executing scalable 360 campaign strategies that are digital driven.Marketing Operations:• Brand guardian across Southeast Asia• Regional budget planning and distribution• Q1 Quarterly business review and presentation to SEA cross department leadsConsumer Marketing:• Global/Regional to Local Market campaign development and strategy• Partnership Marketing• Support sales initiatives by developing monetizable campaigns• Management of creative agencies both regional and local based.• Development of plans with media agency to ensure media effectiveness and reach• Creative optimization based on campaign performance and analytics reports• My key portfolio consists of the following products:- Yahoo! Frontpage- Yahoo! Search- Yahoo! Finance- Yahoo! News- Yahoo! Travel- Yahoo! OMG- Yahoo! Koprol- Yahoo! Games- Yahoo! Sports• You Rock! Bravo, 6 Sep 2010 by Mitch Fernandez Padua (Product Marketing Manager)Superb execution on the Gazillionaire campaign for SG Finance. Lucius made sure he was on top of things and simply rocked!• You Rock! Bravo, 31 Mar 2011 by Steve Santos (PH Marketing Manager)To the most dependable Marketing Man in Yahoo! Southeast Asia! You Rock Amigo!• You Rock! Bravo, 23 May 2011 by Dian Farida (ID Marketing Manager)Reliable, Dependable, Clear Point of View, Supportive. The one person that could answer most of my questions on Yahoo! Marketing Campaign. He's sort of like my HERO haha• Show the Way Bravo, 1 Jul 2011 by S Vicknesan (MY Country Editor) Excellent support from Lucius helped my team to deliver on targets. He's dependable, fast and able to adapt superbly to rapidly changing timelines and priorities - an invaluable asset to have on any partnership. Aside from that, the man is just great to work with!

• Developed strategy and setup of ION Orchard's digital presence• Devised social engagement model and content resulting in 6000 followers within the first month (without any media buys)• Consumer Promotions (Lucky draws, gift with purchase etc.)• Event space management

Worked with the accounts servicing team, understanding and providing communication solutions for the clients. Involved in conceptualising, producing and executing effective digital campaignsWas offered a full time opportunity but decided to accept a client based marketing role with ION Orchard to gain a better understanding and overview of how business objectives are translated to all consumer communication activities.Accounts handled: Canon, ION Orchard, G2000, Johnson & Johnson

Monthly online flip magazine with 15,000 registered readers• Planning and implementation of marketing communications activities• Overall magazine/microsite art direction and flash execution• Liaised with communication companies and other portals to secure content partnerships (Highsnobiety.com/Hardwarezone)Clients: Nike, Aztech, small retailers and online stores