A consulting firm specialized in hospitality and management.wahbacompany.com@wahbacompany

Co-founder of an experiential high energy fine dining, Indian-inspired cuisine in Brussels.aumbrussels.be @aum.brussels

Co-founder of an experiential wellness home in Waterloo, Belgium.unah.be@unah.waterloo

Responsible for the strategy, finance and operations of 5 McDonald’s restaurants in Brussels, with over 800+ colleagues from 25+ nationalities.

Advise clients in their business activities:- Strategy: establish short term, mid term and long term strategy- Sales growth potential: identify opportunities per sales stream to deliver growth- Set new KPIs that delivery direct business impact, and KPIs tracking- Operations: optimize, standardize and digitalize operations- Financials: P&L analysis and understanding to improve business profitability- People coaching: how to grow and retain talents in the organization-… Show more Advise clients in their business activities:- Strategy: establish short term, mid term and long term strategy- Sales growth potential: identify opportunities per sales stream to deliver growth- Set new KPIs that delivery direct business impact, and KPIs tracking- Operations: optimize, standardize and digitalize operations- Financials: P&L analysis and understanding to improve business profitability- People coaching: how to grow and retain talents in the organization- Business Plan and Expansion Strategy Show less

- Responsible for full country P&L- Established a strategic expansion plan and a new route to market strategy in KSA in order togrow our non-alcoholic beverages portfolio- Strengthen the relationship with our distributor and provide them with regular training in (trade) marketing activities- Key challenges are to establish a new Saudi team (5 direct reports and 6 indirects), RTM agreements, develop new innovation in the market and design a new marketing plan with a local… Show more - Responsible for full country P&L- Established a strategic expansion plan and a new route to market strategy in KSA in order togrow our non-alcoholic beverages portfolio- Strengthen the relationship with our distributor and provide them with regular training in (trade) marketing activities- Key challenges are to establish a new Saudi team (5 direct reports and 6 indirects), RTM agreements, develop new innovation in the market and design a new marketing plan with a local cultural relevance
 Show less

In 2018, we successfully changed our route-to-market in Sweden going from an importer towards a full direct distribution model. In this new business model, I was responsible for the entire on-trade channel in Sweden. Key responsibilities as Head of On-trade Sweden:- Developing a new on-trade strategy within this new route to market in order to build ABI brands distribution from scratch- Responsible for full country P&L and budget- Direct reports consisting of 4 account… Show more In 2018, we successfully changed our route-to-market in Sweden going from an importer towards a full direct distribution model. In this new business model, I was responsible for the entire on-trade channel in Sweden. Key responsibilities as Head of On-trade Sweden:- Developing a new on-trade strategy within this new route to market in order to build ABI brands distribution from scratch- Responsible for full country P&L and budget- Direct reports consisting of 4 account managers and 1 brand specialist- Securing new agreements with wholesalers, national chains and strategic customers- Establishing new flagships with our global brands in the key cities: Stockholm, Gothenburg and Malmö- Establishing strong strategic partnerships to support our growth in Sweden (agencies, influencers, high-end customers) Show less

In 2017, I was closely working as Country Manager Sweden with our importer who was managing our brands in Sweden. During this period, I was also working on a special project in order to change our route-to-market strategy in Sweden changing from an importer towards a full direct distribution model.Key responsibilities as Country Manager Sweden:- Managing the sales ambassadors across the country- Managing the relationship with our importer- Responsible to deliver the annual… Show more In 2017, I was closely working as Country Manager Sweden with our importer who was managing our brands in Sweden. During this period, I was also working on a special project in order to change our route-to-market strategy in Sweden changing from an importer towards a full direct distribution model.Key responsibilities as Country Manager Sweden:- Managing the sales ambassadors across the country- Managing the relationship with our importer- Responsible to deliver the annual operating plan (sales targets, budgets, marketing KPIs, etc.)- Responsible for Trade Marketing activities- Implementing the new route-to-market strategy in Sweden2018 Route-to-Market Sweden Project:As of the 1st January 2018, we decided to change our operating model in Sweden (from an import model to a direct distribution model). In this project, I was responsible for all the commercial set up, which means I have:- Developed the yearly plan (sales objectives, financial budget, marketing & trade marketing plan, etc.)- Recruited, trained and developed a team of 12 Sales Representatives in the country (On Trade and Off Trade)- Setting up the pricing strategy and negotiation for HoReCa, wholesalers, retail and Systembolaget- Securing new agreements with wholesalers and strategic customers Once we made the change in our operations, I took the responsibility of managing the On-trade channel in Sweden.Award: 2018 People Growth at EEME Convention Show less

Responsible for all the national customers in on-trade Belgium: hotels, restaurant chains, leisures and on-the-move customers (airports, train stations, high ways).Key responsibilities: - Responsible for the entire P&L national customers on-trade- Direct reports consisting of 2 sale representatives across the country- Developing a strategic planning for the national customers with sales and marketing objectives- (Re)negotiating all the national deals - Developing new… Show more Responsible for all the national customers in on-trade Belgium: hotels, restaurant chains, leisures and on-the-move customers (airports, train stations, high ways).Key responsibilities: - Responsible for the entire P&L national customers on-trade- Direct reports consisting of 2 sale representatives across the country- Developing a strategic planning for the national customers with sales and marketing objectives- (Re)negotiating all the national deals - Developing new innovative concepts for our brands in strategic locations (e.g. Brussels Airports). Show less

The Market Visionaries Program (MVP) is a 2-year program, where you are working, each year, on either On-trade sales or Off-trade sales with a marketing project on top. First position: Sales Consultant Young Adults (Strategic Customers team) in On-trade - Liège, Namur and Province du LuxembourgChallenge: prospecting new customers (festivals, nightclubs, student organization, student bars), negotiating deals, looking for ways to grow volumes, and activating AB InBev's… Show more The Market Visionaries Program (MVP) is a 2-year program, where you are working, each year, on either On-trade sales or Off-trade sales with a marketing project on top. First position: Sales Consultant Young Adults (Strategic Customers team) in On-trade - Liège, Namur and Province du LuxembourgChallenge: prospecting new customers (festivals, nightclubs, student organization, student bars), negotiating deals, looking for ways to grow volumes, and activating AB InBev's brand.Award: Best Strategic Account Sales Consultant in 2015After the first year of the program, I was eligible for the Fast Track MVP and have been promoted to a managerial position within the company. Show less

I taught mathematics, as a student teaching assistant, to BA1 students at the Solvay Brussels School of Economics and Management (Business Engineering and Economics). The course was mainly about Analysis and Linear Algebra.

Runny is a pair of connected glasses that allow runners to visualize their performance in real time and to achieve their objectives. Runny won the Start Academy 2014 edition and Triaxes 2015.www.myrunny.com

AXA Belgium is a leader company in the insurance sector. As an intern, I supported the Strategic Planning Team (Financial Direction) in their key activities:- Corporate Strategy for Insurance activites: lead the entity strategic plan development, support in its communication, execution and review. - Strategic Watch: carry-out comprehensive market researches and follow sector developments supporting Executive decisions.- Internal Consultancy / deep dive analysis: build a… Show more AXA Belgium is a leader company in the insurance sector. As an intern, I supported the Strategic Planning Team (Financial Direction) in their key activities:- Corporate Strategy for Insurance activites: lead the entity strategic plan development, support in its communication, execution and review. - Strategic Watch: carry-out comprehensive market researches and follow sector developments supporting Executive decisions.- Internal Consultancy / deep dive analysis: build a strategic practice within AXA Belgium acting as internal consultant for the local and group Management Board Show less

GatorNest is an experiential learning program run by the Center for Entrepreneurship and Innovation at University of Florida. In this program students are placed onto small teams to do business consulting for startups. Our client was DAHtech, a prototyping and design firm. The company was matched up with UF researchers to build climate condition monitors for the purpose of mosquito population control.My goal was customer discovery. This means I had to analyze the market needs… Show more GatorNest is an experiential learning program run by the Center for Entrepreneurship and Innovation at University of Florida. In this program students are placed onto small teams to do business consulting for startups. Our client was DAHtech, a prototyping and design firm. The company was matched up with UF researchers to build climate condition monitors for the purpose of mosquito population control.My goal was customer discovery. This means I had to analyze the market needs and competition. An important part of the project was to meet several experts who could likely be customers. Show less

The Information Technology Services (ITS) organization in ING Belgium was keen on improving the way services were provisioned from partners (and within group entities). With an aim to reduce costs, improve effectiveness and increase efficiency through internal transformation, Sourcing Capability was identified as one of the key focus areas for ITS. Within Information Technology Services, a Sourcing and Partner Management team has been mandated to increase ITS BE organization Capability… Show more The Information Technology Services (ITS) organization in ING Belgium was keen on improving the way services were provisioned from partners (and within group entities). With an aim to reduce costs, improve effectiveness and increase efficiency through internal transformation, Sourcing Capability was identified as one of the key focus areas for ITS. Within Information Technology Services, a Sourcing and Partner Management team has been mandated to increase ITS BE organization Capability maturity. This implied defining a set of processes and standards, providing guidance and coaching to the stakeholders in applying them in their relationship with suppliers.As an intern, I undertook several roles that required me to be flexible and to adapt in a new non-structured environment. Although I was discovering the banking sector, I was immediately required to multi-task. One of my main tasks was to conduct research on contract negotiation and other subjects related to outsourcing in order to summarize the information and to provide clear reports to stakeholders. Show less

For many years, I worked at McDonald's as a student job in three different restaurants with three different environments (Brussels, Namur, Marche-en-Famenne). During my time at McDonald's, I was in charge of team training and local restaurant marketing for both restaurants.